how does soona work?
Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.
Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.
Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.
Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
how do I upload to Amazon?
how to upload + make interactive on amazon:
step 1: receive the zip file from the soona crew
step 2: the images will be compiled in a viewable order
step 3: upload into your Amazon seller portal
how do I book this?
step 1 – choose your graphic from the gallery here
step 2 – after purchasing the Amazon infographic pack you’ll receive a link to our form that will collect the information we need to build this graphic including brand colors. fonts. logo. and copy.
step 3 – our team will take photos that are tailored to your product and the graphic you have chose. We will carefully select the best images from your gallery that fit the chosen graphic. You can then proceed to checkout with 10 images.
turnaround time: once we receive the copy & information to create your custom graphic it will be delivered within 48 hours after checkout.
which video options can you book without a model?
We have a few video options that are possible without a model:
360 Spin: Your product under the bright lights on a 360-degree carousel
Stop motion: Animated photos of your product For any other video type: a hand or full body model is necessary to interact with your product.
Once you book your video with a model, you'll be prompted to select your top 3-5 model choices from soona's model collective.
how do I check out after my shoot to get a final edited video?
Select the bag icon in the top right corner of the video clips you'd like in your final edit. Add the $99 pro edit add-on to one of the clips in your bag. You may select other add-ons like music, text or graphics. Leave detailed notes about the order you'd like the clips in. Enter your payment info and checkout. We'll edit and deliver your final video asap.
what is a clip and what’s included?
Video clips are the starting and stopping of a recording up to 2 minutes long at one camera angle. Anything longer than 2 minutes will be split into multiple clips. Video clips are purchased a la carte for $93 each. We offer a $99 pro edit to combine multiple clips together into one edited video. The content we capture within a clip depends on your booking selection.
what are the premium video editing add-ons?
The $93 clip includes color correction and trimming your video + soona delivering an edited MP4.
Video clips are the start and stopping of a recording up to 2 minutes long at 1 camera angle. You can purchase the clips individually at $93 per clip and edit them on your own. Or a soona pro can edit your clips together for $93 per clip plus a $99 flat fee. We also have editing add-ons. You can also select pro services (such as a model or styling). This is a prepaid nonrefundable fee and cannot be applied to the purchase of content.
- Pro edit $99: if you are combining 2 clips or 20 clips into 1 final video
- Add music $49: you tell us the vibe. we’ll add a royalty-free song
- Add graphics $49: all logos and graphics must be provided by you! we’ll add to your edit
- Add line of text $9: each sentence or text call out is considered one line
- Crop video $49: first delivered drop is free! each additional crop is $49
If you become a subscriber, the all video premium edits (with the exception of pro-edits) will be FREE! Learn more here.
Read more about the video editing options here!
can I capture photo and video in the same booking?
Photo and video shoots are booked separately to ensure there is enough time to achieve all your goals. Please create two separate bookings if you need both photo and video.
who can apply?
Agencies, apps, marketplaces, and aggregators who want to help scale retail and ecommerce brands as much as we do.
how quickly will I hear back?
We’re a small but nimble team. Give us a few days after your application and we’ll be in touch.
how does soona track referrals?
We give you a unique URL to use which allows us to track a client’s conversion and transactions. If anything is done offline we will provide a form for you to complete to help us manually tag new customer referrals.
how often do I get paid?
soona is a unique blend of service and technology so we pay out quarterly.
what are the payment options?
Our enterprise plans include monthly payment plan options starting at $2k/month. Please reach out to sales@soona.co to learn more.
what is the difference between AI edits and premium edits?
Premium edits are completed by the soona post-production crew. AI edits are completed by you through our Media Editor tool.
what is a visual performance score?
visual performance is an overall measure of how well your listing’s images match Amazon’s best practices and guidelines. this score breaks down into 3 parts:
- image quality: do your image files meet the standard for technical and production quality?
- gallery count: does your gallery or carousel have Amazon’s recommended image count of at least 6 images?
- visual mix: does your listing use an optimal variety of content types?
how does the scoring work?
when you connect soona to an Amazon seller account - Listing Insights automatically scans and analyzes the images in each listing. using the power of AI we can help you identify problems and opportunities to improve each listing.
is this score created by Amazon?
no. soona developed this scoring system based on Amazon’s platform requirements. industry best-practices. and our expertise in content creation.
is this score connected to my sales performance?
soona does not factor your sales into our scoring system. it is purely an evaluation of the visual content.
will you support other e-commerce platforms (i.e. Shopify, Etsy, etc.)?
Listing Insights only supports Amazon at the moment but we are actively working to connect to other ecommerce platforms. for updates make sure to sign up for our waitlist.
can I compare my listing to a competitor’s listing?
we do not support the scoring or evaluation of competitor listings but are actively working on a feature to empower competitive analysis.
is the Media Editor tool free?
On a free subscription, you will have limited access to the soona Media Editor tool. You will be able to download low-res, watermarked assets. In order to download hi-res assets, you will have to be a paid subscriber. You can view our paid plans here.
how do I remove background from image?
- Upload your image to the soona Media Editor from your device or select an image from your soona gallery.
- Watch the magic
- Download your edited image
- Publish your image to your Amazon or Shopify store
how can I change the background color?
- Select an image to edit from the main gallery or from a booking gallery
- Select “change background color” from the left sidebar navigation
- Click “change background color”
- Enter a HEX code. Adjust hue / tint. Alter lightness and saturation. Reset adjustments.
- Click “save” and download your image
what file formats are supported by the Media Editor tool?
.jpg and .png are all supported by the Media Editor tool.
can I use Media Editor on mobile devices or is it desktop only?
You can access soona's Media Editor tools anywhere! Desktop and mobile support is now available for background color, remove background, and blur background functionalities.
is the Media Editor tool user-friendly for beginners or does it require advanced editing skills?
The Media Editor tool was designed to be user-friendly and intuitive. You do not need advanced editing skills to use it effectively. It is suitable for both beginners and experienced users alike.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what does fashion styling include?
Our fashion stylists can:
- Steam your items*
- Pin + fit apparel on models
- Create garment + accessory flatlays
If you're looking to include a mannequin in your shoot you can book our ghost mannequin service starting at $249 for seamless floating shots of your apparel.
There may be additional costs incurred if your product or shoot requires significant additional prepwork
what does fresh ingredient styling include?
Our fresh ingredient stylists can cut and assemble fresh or pre-cooked food + ingredients that you ship to our studio or are purchased through our grocery shopping service. Our kitchens are prop kitchens - therefore stylists are unable to cook or bake in-studio. If you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.
can I talk with my stylist before a shoot?
You can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. Please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.
If you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
what's the price of a stylist?
A stylist is $149 per hour.
Hot tip! To get 10% off all pro-services, sign up for our Standard membership.
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
what's the process of booking and scheduling a model?
1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
