how does soona work?
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
frequently asked questions about soona
what is ghost mannequin styling?
ghost mannequin refers to the post-production technique that removes a mannequin from a photo to achieve a seamless “floating” effect with your product. the final result showcases your products’ tailored shape and fit.
can I talk to my stylist before a shoot?
you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.
if you'd like to discuss your goals and have support building your shot list: add the producer pro service.
what's included
this pre-built photo shoot includes 6 photos that encapsulate all the angles of your product and 1 360 spin video clip to show off the details. perfect for starting or building a gallery of all your ecomm imagery needs.
what is non-furniture assembly?
non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
who steams my items?
our in-studio crew will steam and prepare your items for your shoot.
can I have the hair + makeup artist style on camera?
if you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co.
our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.
note: an additional full body model fee will be required on top of the hair + makeup fee.
when do you steam my items?
our crew will ensure your items are steamed before your shoot begins. they will also continue to steam your items during the shoot as needed.
how do I know I need a stylist?
stylists are essential for shoots with complex shot lists and stylized inspiration images. the photographer focuses on capturing high-quality images. the stylist artfully sets up scenes and adjusts your product and props to achieve your vision.
soona requires styling for the following shoot types:
- 5+ items styled in a single shot
- swatches to highlight texture or color
- food or ingredients styled with your product
- pinned and adjusted clothing and accessories
- bedroom scenes + other decorated lifestyle setups
- to recreate the style of a shot you saw somewhere else
still not sure? email us at hey@soona.co with your vision or inspiration images and we’ll make a recommendation. after you book and we review your goals: we may require styling if we believe it’s essential to reaching your content goals.
can I use ghost mannequins for a video?
ghost mannequins are a photo-based technique and are not available with our current video offering.
how much time do you spend assembling?
our crew will spend up to 1 hour for assembly before the shoot and up to 1 hour of disassembly after the shoot. if your products require more than 2 hours for assembly and disassembly - you may be required to add multiple furniture assembly add-ons.
what are the mannequin measurements?
who shops for my groceries?
stylists hand-select your items and drop them off at our studio before your shoot.
what's included?
stay seasonally relevant and make your socials pop with this sweet Valentine’s Day pack. it includes 3 photos. a GIF. a hand model. and festive props!
is styling included with furniture assembly?
an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.
what's included?
get ready to add some festive flair with our spring holiday pack. this pack includes 5 holiday-centric photos. a GIF. and a hand model. it is everything you need to make your spring holiday campaigns pop!
can a stylist source special props or groceries for my shoot?
soona offers select FREE props for your shoots. if the prop you're requesting is not on our list - please plan to send us the prop(s) with your product.
if you're looking for food or beverages in your content: add on grocery shopping + your stylist will shop fresh items from local stores before your shoot starts.
what is furniture assembly?
furniture assembly is the service we require when your furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
can press on nails get wet?
press on manicures can withstand small amounts of water, oil, creams or other wet products before the adhesive starts to loosen. if your shoot will require the nails to have excessive exposure to water, creams, or oils, we recommend booking a custom manicure.
what is a soona stylist?
a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.
can we mix + match nail colors?
yes! if you wish to have multiple colors showcased on your model’s nails at one time you must book with multiple press on sets (one for each color). then be sure to describe how you want the nails mixed + matched with as much detail as possible. the models will apply them according to the directions before the shoot begins.
what items can you steam?
we can steam mid to large size wrinkle prone items. we commonly steam:
- apparel
- bed sheets
- duvets
- pillow cases
- curtains
- table cloths
- fabric swatches
what if an item is out of stock or out of season?
when an item is not available - our stylist will text you to offer a substitution or skip the item. you must opt-in to texting to receive stylists’ texts.
you can check item availability at major grocery stores we frequently shop at: Whole Foods. Sprouts Farmers Market. Natural Grocers. Kroger. Safeway. Trader Joes. Target Grocery.
is hair + makeup included with a full body model?
soona models arrive with natural hair + little to no makeup. all hair + makeup is done by the models at home before they arrive.
if you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.
how do I share assembly instructions?
please share your product assembly instructions via email or ship them with your product.
are there other pets besides cats and dogs available?
on occasion we have other pet types beyond cats & dogs available. the other pet types available can vary. we recommend using filters during model selection to find our “other” pet types.
how does model selection work?
after you build a shoot with a foot model, you'll be able to select your models in the pro services tab of your new booking. models are featured from most available to schedule with to least available. filters are available for basic traits such as shoe size, skin tone, gender, age and more.
you'll use portfolio photos + model details to determine your top 2-3 model preferences. then you'll describe any extra model details such as shaving, nail, and wardrobe needs. if you decide to send wardrobe, your chosen model's sizes will be surfaced.
from there, soona does the rest! we will communicate and coordinate with the model. you get to focus on shipping your product, building your shotlist, or any other prep.
what if I want the model to wear something other than the standard wardrobe?
foot models will arrive with the standard wardrobe options and can feature any combination of those items: from bare legs + feet to long pants + shoes.any additional wardrobe options (bottoms, socks, shoes, sandals, jewelry, etc.) should be sent to the studio with your product.
what about leg hair?
our models are everyday people local to our studio. generally, what you see is what you get! if the model has shaved legs in their modeling profile, they will arrive with shaved legs for the shoot. alternatively, if they have leg hair, you can expect hair on the booking.
you may, however, indicate a shaved leg preference during model selection. please note that a model could decide to not service bookings with shaved leg preferences different than what is shown in their profile.
what are the grooming standards for foot models?
soona foot models perform their own at-home self-care prior to the shoot. all are expected to arrive with well groomed, moisturized, and clean skin + nails.
for an extra polished look or to showcase your nail products, add the custom pedicure upgrade.
what is the app that adds shadows to photos?
the soona Media Editor can add shadows to photos. it can also help you remove backgrounds, change background colors, add a white background, add text, and make other edits to your product photos.
how do you add shadows to photos?
You can add shadows to photos for free using the soona Media Editor. Simply upload your image and the AI tool will automatically detect where and how to place the shadow. No need for complicated software here!
how do you apply text directly to an image?
- select an image from your soona gallery
- upload your image to our free add text to photo tool
- add your text
- download your edited image
- publish the photo wherever you sell!
can you add text to an iPhone photo?
yes, you can add text to an iPhone photo. you can do it on your phone, or you can upload the photo to the free soona Media Editor and add text there.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!