our #1 most asked question:

how does soona work?

book

plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.

prep

finalize your shot list and select your models! ship us your products in order to get on the schedule.

attend

every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!

shop

only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.

frequently asked questions about soona

still have questions?

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where can I browse the models that soona offers?

log into your soona account to preview our model directory at book.soona.co/directory. you will be able to select your top choice models for your shoot after you book.

models

what does fresh ingredient styling include?

our fresh ingredient stylists can cut and assemble pre-cooked food + ingredients that you ship to our studio. our kitchens are prop kitchens therefore stylists are unable to cook or bake in-studio. if you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.

stylists

what if I don't need a model for the entire shoot?

we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!

models

what’s included?

inside this pack you’ll receive 11 images according to Amazon A+ Content best practices. This includes 2 images of your product on a pure white background and 4 images of your product on a colored seamless backdrop and 5 images of your product in a lifestyle setting. choose your own journey with your colored backdrops and an included hand model to bring your product to life. the best part? With the variety of the Amazon A+ Content Basic Pack you can take advantage of the A/B testing features available on the Amazon platform. 

need more? check out our Amazon A+ Content Premium pack which includes video and a full body model.

packs — A+ content basic

what if I want the models to wear something other than the standard wardrobe?

model standard wardrobe consists of a casual option (white t-shirt and jeans) and an athletic option (black athletic wear). models will bring both wardrobes to each shoot. click the link above to read more details and see visual examples.

if you want the models to wear something different - please plan to send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection! we will start scheduling + coordinating your shoot after all wardrobe pieces arrive in studio.

hot tip: we always recommend sending a few different sizes over to ensure we have a good fit on hand.

full body models

can a stylist source special props or groceries for my shoot?

soona offers FREE props in-studio for your shoots that you can view here. not seeing the props you want? ship us your own!

if you're looking for fresh foods + beverages or ingredients for your shoot our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.

stylists

what's the process of booking and scheduling a model?

1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!

models

what do I need to do after I book?

ship your products and share what you want to create. not sure what shots you need? soona has packs that make it SUPER easy for you. check them out here!

building your shoot

how do I share assembly instructions?

please share your product assembly instructions via email or ship them with your product. 

furniture assembly

does steaming include styling of the items?

steaming includes prep time to ensure your items are wrinkle free before your shoot begins. it does not include a stylist on set to style your steamed items. styling will be required if you’d like your items styled on your shoot.

steaming

what apparel products work with ghost mannequins?

tops:

  • shirts 
  • blouses
  • sweaters 
  • jackets
  • coats

bottoms: 

  • jeans
  • trousers
  • shorts
  • skirts

other:

  • dresses
  • underwear
  • socks
  • swimwear 
  • hats
ghost mannequin

is styling included with non-furniture assembly?

an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.

non-furniture assembly

what stores do you shop at?

we shop at grocery stores local to our studio. we commonly shop at major grocery stores: Whole Foods. Sprouts Farmers Market. Natural Grocers. Kroger. Safeway. Trader Joes. Target Grocery.

grocery shopping

are stylists creative directors?

during your shoot our stylists efficiently execute the shot list and shoot goals you provide. the stylist follows your creative direction to capture your vision and ensure each shot is high-quality.

defining your brand's creative vision. creative direction. building your shot list. or managing your creative project are out of the scope of our styling service. you must provide a shot list and shoot goals before your shoot for our stylists to review and follow.

styling 2

I’m a nail product brand, how can I showcase my product on models?

to get your nail brand or product looking its best on a model - book with our custom manicure service. the model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.

please prepare to send an extra set or two of your product. one for photographing. and another for our models to take to the nail salon.

press on manicure

what if I need a specific breed or size pet?

our model selection process allows you to filter through our model directory after you book. filter by pet type. weight. and other measurements in order to find the perfect pet for your brand.

if you’re not seeing a pet type you are looking for - email hey@soona.co with your preferred pet details and we will let you know our options.

pet models

what furniture products do you assemble?

furniture products are larger products usually found in a house. office. or business space. furniture products may require power tools to assemble.

furniture includes

  • stools
  • chairs
  • sofas
  • tables & desks
  • dressers
  • shelves 
  • beds

furniture assembly

what's included?

this pre-built photo shoot includes our most robust offering for a fashion brand. this pack includes 8 photos with a mix of model poses and mannequin styling to give customers a full view of how the clothes will look and fit.

packs — fashion growth pack

can a stylist swatch my product?

yes! stylists can create texture swatches of your beauty or art products on acrylic surfaces or models (requires a model pro service).

styling 2

do you shop at restaurants?

no. we currently restrict shopping to grocery stores local to our studio. please use a food delivery service to deliver food from restaurants to our studio. 

grocery shopping

how many hair + makeup artists should I book if I need styling for multiple people?

general rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.

if you need 4 models styled within one hour - 2 hair and makeup artists will be required. 

if you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.

if you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.

hair + makeup

how much time do you spend assembling?

our crew will spend up to 30 minutes for assembly before the shoot and up to 30 minutes of disassembly after the shoot. If your products require more than one hour for assembly and disassembly you may be required to add multiple non-furntiture assembly add-ons.

non-furniture assembly

can I use a model instead of a mannequin?

for the “floating” ghost mannequin effect we recommend using one of our ghost mannequins with removal pieces that allow us to photograph your product consistently and efficiently. if you’d like a model showcased in the photo - we recommend booking a full body model.

ghost mannequin

what training do pet models have?

all soona pet models undergo a test shoot to ensure quality photos and direction can be taken. dog models have basic obedience training (sit. stay. lay down) and cats have the proper temperaments to make a shoot successful.

if your goals require tricks or special commands: provide detailed descriptions about what actions the pet model must be able to perform. our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.

pet models

what is grocery shopping?

grocery shopping is the service that allows you to select 20 items found at grocery stores that our stylists hand select before your shoot.

grocery shopping
building your shoot
during your shoot
after your shoot
pricing
preferred
packs
models & more
headshots for all
terms & licensing
about us

how do packs work?

packs are pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. we’ve defined the number of assets and bundled in discounts based on platform recommendations.

how much experience do your models have?

we pride ourselves on bringing everyday people local to our studios into our model directory. this allows us to celebrate diversity. accessibility & inclusivity. we offer a wide range of relatable models who have different levels of experience in production. all soona models undergo a test shoot and all operate under the same soona standards and expectations.

what if I don't need a model for the entire shoot?

we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!

do I need to join my shoot if I book a model?

yes! attendance is mandatory for all shoots with models. this is to ensure that you can give live feedback to the model(s) and we can capture your content just the way you need it.

what's the process of booking and scheduling a model?

1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!

where can I browse the models that soona offers?

log into your soona account to preview our model directory at book.soona.co/directory. you will be able to select your top choice models for your shoot after you book.

how do soona prices compare to a modeling agency?

prices at modeling agencies can be variable and booking fees can differ from model to model. there are also usage + renewal fees to use the content after the shoot and there may be extra fees added due to contract negotiations.

at soona you pay a one-time fee that is the same for every soona model. and that’s it! there are no usage or renewal fees - so you never have to worry about where or when you can use your content!

what do I need to do after I book?

ship your products and share what you want to create. not sure what shots you need? soona has packs that make it SUPER easy for you. check them out here!

what to expect during your shoot:

your creative team will closely follow the predetermined shot list. but wait. there’s more! our team will take as many photos as we can in our allotted time slot allowing you to always come back and re-shop your gallery for the standard $39 a la carte pricing.


how was soona started?

soona was founded by Liz Giorgi and Hayley Anderson after realizing how hard and expensive it is to create professional photo & video. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.

where are my photos?

your photos live in your gallery! scroll down on your account until you see the “gallery tab”.

do I get to choose my date and time for my shoot?

our schedulers pick a date and time that works best for our schedule to make sure you will get the best experience based on your shoot goals. you will receive an email with the date and time. have a conflict with the time? please let us know asap and we will do our best to get you rescheduled for a time that works better. in the event that you need to reschedule, we require 2 business days notice.

can I reschedule or cancel my headshots for all booking?

there is no canceling or rescheduling of the free headshots for all bookings.

what is fast pass?

with the fast pass you can:

  • store your package at the soona studio
  • get fast pass access to scheduling 
  • early access to new features

fast pass allows up to two 20 x 20 x 20 boxes. oversized items are subject to additional fees. the $39 recurring fee is billed monthly on the day you signed up to the last card on file. should you cancel storage prior to the end of the month there is no proration in billing.

note: when making your next booking: select the “my product is already at soona” option.

after you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. your shoot cannot be scheduled without this!

I am outside of the US - do I still get a free shipping label? 

at this time the free shipping label is only good for shipments within the US.

I’m not shipping a product because it’s already at your studio - how do I proceed?

visit the details tab of your booking and scroll down to “ship your products” + “options”. then select “use stored products” and add the products you’d like us to capture on that booking. this will notify us that your products are already in studio 😊

I shipped my product! where do I add tracking? 

visit the details tab of your booking and scroll down to “ship your products”. click options + add a tracking number. this lets us know your product is on the way so we can keep an eye out for it! 

can I bring my own model?

yes, you may source and bring in your own model to soona shoots. in these cases, soona will not be responsible or a part of any sourcing efforts, shoot coordination, and contract negotiations.

if you book with a soona model - coordination and full usage rights  are included in the cost.

will we have a call to plan before the shoot?

your kickoff call will take place at the start of your scheduled shoot. you will be able to go over the creative details + shot list and the goals for your shoot. add a producer to your shoot if you would like to have a designated point of contact prior to your scheduled shoot time. learn more about this additional service here.

can I edit or cancel my order?

if you need to make changes to your order: please email hey@soona.co asap. we cannot make changes to your order after your edits have been delivered. soona does not provide refunds.

what is the turn-around time?

your edited order will be delivered within 24 hours after you check out from your shoot.

can my team members join the shoot too?

absolutely! sign into your account and select "view account profile". scroll down. there is a "contributors" section where you can add teammates they will need to accept the invite and create a profile with the email address you added.

what is the usage policy?

when you purchase content you purchase the license to use the photos in perpetuity. in other words: anywhere for any amount of time! this includes our models as well!

to dig into this more, it's in section 5 of our terms 🤓

how do I join my live shoot?

join your live shoot via the little blue chat bubble on your dashboard. your crew will be there waiting for you!

how do I add a promo code?

enter the promo code on the downpayment screen where it says “promo code”. make sure to enter this code when booking (NOT when checking out after a shoot). you can apply one promo per build your own booking and cannot apply a promo to an existing booking or to recommended packs.

how many headshots can I get?

we are offering everyone one free headshot! you can buy additional photos for $39 each.

can I bring a friend or team or pet for a group shot?

headshots for all is about YOU! create a regular headshot booking with us and we’ll have fun with everyone.

can I bring different outfits?

we ask that you show up wearing the outfit you feel most confident and comfortable in! we’ll make sure you’re looking good so you can leave feeling good.

can I pick a different background color?

each month we will choose a different backdrop color. check the website or follow us on social to find out what color is next.

what's the difference between headshots for all and a regular headshot booking?

headshots for all shoots are on the backdrop color of the month and are 15 minutes. want to have multiple wardrobe options? pick your own backdrop color? bring a friend? book a regular photo booking with us to customize your shoot.

contact info

we offer email and chat support. 

email: hey@soona.co. we respond to all emails within 24 hours. 

chat: little orange bubble on the bottom right! we respond to all chats within 15 minutes. Monday-Friday 8am-4pm MST. 

the live shoot includes built-in time for kickoff call with your crew to review details! 

quick links to resources:

  • pro services - soona offers models + styling + producer services + more
  • packs- explore our options for Shopify + Amazon + Instagram
  • soona props - see what props are available in studio. send additional props you’d like with your product.
  • soona surfaces - see what surfaces are available in studio to add dimension + texture to your product
  • backdrops colors - see the colors we have available for your shoot
  • inspiration pages - explore what’s possible at soona and sort by industry

rescheduling + cancellations + refunds

rescheduling: 

rescheduling: you may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. we’ll do our best to accommodate a better time.

cancellations: 

your booking is good for a full year from the date of purchase. your booking deposit is non-refundable. if you'd like to cancel your booking: you will forfeit your deposit. please reach out to hey@soona.co to cancel your booking. you can review our full terms here: soona.co/terms 

refunds: 

soona does not provide refunds. if you are not thrilled with your content we will make it right! please reach out at hey@soona.co and we’ll work together to create content you love.


is it required for me to join my shoot?

we ask for participation on your shoot to ensure you can give real-time feedback to the crew. keep an eye out for an email with your scheduled shoot time. reach out to hey@soona.co asap if the time does not work. you may reschedule up to 2 business days before your shoot time.

how do I know if I need the styling pro service?

your soona shoot includes one photographer. a stylist provides an extra pair of hands to assist with things like: 

  • 5+ items in a single shot
  • swatches or cosmetic textures
  • food or ingredients 
  • apparel that needs to be steamed + styled + folded + pinned
  • you want to recreate the style of a shot you saw somewhere else

after you book we review your goals and shot list. some shoots may require the styling pro service to be executed successfully.

does soona provide models?

yes! soona offers full body models + hand models + pet models. learn more about soona’s models here. you will select your preferences via the pro services tab after you complete your booking.

you received my product - how long until we can shoot?

we aim to schedule your shoot at the next available time within 1 week after we receive you product. this time can vary. shoots with pro services require additional coordination which may extend the time to schedule your shoot. please double check that you’ve filled out any & all forms on the pro services tab of your booking. you will receive an email confirmation once we have you on the calendar. 

how does shipping work?

soona provides your first USPS label free! click on the details tab of your booking and scroll down to the “ship your product” section. click options + “create shipping label”.

what about return shipping?
during booking you’ll share your preference for what to do with your product post-shoot.

store: soona’s fast pass program stores your product and props in studio until your next shoot. $39 per month. 

return: we’ll send it right back for the cost of the label and a $20 return handling fee.

discard: we’ll safely discard your product in a way that protects your brand.

what editing is included in the $39 photo cost? what are the $9 premium edits?

what editing is included in the $39 photo cost?

each purchased $39 photo includes touch ups like exposure correction. color correction. and one crop. these touch ups bring your photos to life from their raw state! photos are delivered in 2 versions: a full-resolution JPEG and a web-ready JPEG.

what are the $9 premium edits? 

we offer premium edits for $9 per edit:

  • change background color / pure white
  • product touch-up
  • transparent background
  • buy the raw
  • smooth skin
  • create pattern
  • photoshop it

I need a quote. how does pricing work?

build a free photo shoot quote here!

at soona you book what you need and buy what you love. ‍

$39/photo & $93/video clips. chat with sales to learn more about how to save big with our preferred plans.

I’m not sure what to book! can soona recommend a booking?

here to help! we offer 2 types of shoots:

select “build your own” to choose each detail of your shoot + pay a la carte. want a pre-built pack? select a pack! these shoots are prepaid. discounted. and created with ecomm and social media best practices in mind. 

still have questions? email our team at hey@soona.co and we will create a customized booking for you based on your goals.

what is soona? how do I get started?

soona is the first virtual studio for product photography. our platform makes it possible for brands to create affordable content from anywhere. our mission is to provide quality content for all.

1. book and share your content goals 

2. ship us your goods (your first label is on us! select “help me ship” on the details tab of your booking to generate your label)

3. join your shoot via the blue chat bubble on your dashboard

4. collab with your photographer and give real-time feedback 

5. shop your content a la carte immediately after your shoot + get edits back in 24 hours

we can’t WAIT to create together. book here to get started. learn more via soona’s live demo.

if I choose grocery shopping: can soona just pick out things for my shoot?

we want to get exactly what you want for your shoot! we’ll send a form for you to fill out and make a shopping list for us. need some ideas? check out our inspo page to see what’s possible at soona!

please note: fresh ingredients are sourced at local grocery stores near each studio. seasons can affect which fruits, vegetables, plants, or flowers are available.

what if i want to show more than just hands during the shoot?

the hand model pro service is just for hands. please choose a full body model instead if you’d like to show a full body, face, or feet.

does styling include props?

stylists have access to our standard studio props! any props outside this list can be shipped to our studio. book our grocery shopping services for any fresh ingredients you may need.

what do I need to do after I book?

ship your products and share what you want to create. not sure what shots you need? soona has packs that make it SUPER easy for you. check them out here!

what is soona? how do I get started?

soona is the first virtual studio for product photography. our platform makes it possible for brands to create affordable content from anywhere. our mission is to provide quality content for all.

1. book and share your content goals 

2. ship us your goods (your first label is on us! select “help me ship” on the details tab of your booking to generate your label)

3. join your shoot via the blue chat bubble on your dashboard

4. collab with your photographer and give real-time feedback 

5. shop your content a la carte immediately after your shoot + get edits back in 24 hours

we can’t WAIT to create together. book here to get started. learn more via soona’s live demo.

I need a quote. how does pricing work?

build a free photo shoot quote here!

at soona you book what you need and buy what you love. ‍

$39/photo & $93/video clips. chat with sales to learn more about how to save big with our preferred plans.

how does shipping work?

soona provides your first USPS label free! click on the details tab of your booking and scroll down to the “ship your product” section. click options + “create shipping label”.

what about return shipping?
during booking you’ll share your preference for what to do with your product post-shoot.

store: soona’s fast pass program stores your product and props in studio until your next shoot. $39 per month. 

return: we’ll send it right back for the cost of the label and a $20 return handling fee.

discard: we’ll safely discard your product in a way that protects your brand.

is it required for me to join my shoot?

we ask for participation on your shoot to ensure you can give real-time feedback to the crew. keep an eye out for an email with your scheduled shoot time. reach out to hey@soona.co asap if the time does not work. you may reschedule up to 2 business days before your shoot time.

what is the turn-around time?

your edited order will be delivered within 24 hours after you check out from your shoot.

I’m not sure what to book! can soona recommend a booking?

here to help! we offer 2 types of shoots:

select “build your own” to choose each detail of your shoot + pay a la carte. want a pre-built pack? select a pack! these shoots are prepaid. discounted. and created with ecomm and social media best practices in mind. 

still have questions? email our team at hey@soona.co and we will create a customized booking for you based on your goals.

contact info

we offer email and chat support. 

email: hey@soona.co. we respond to all emails within 24 hours. 

chat: little orange bubble on the bottom right! we respond to all chats within 15 minutes. Monday-Friday 8am-4pm MST. 

the live shoot includes built-in time for kickoff call with your crew to review details! 

quick links to resources:

  • pro services - soona offers models + styling + producer services + more
  • packs- explore our options for Shopify + Amazon + Instagram
  • soona props - see what props are available in studio. send additional props you’d like with your product.
  • soona surfaces - see what surfaces are available in studio to add dimension + texture to your product
  • backdrops colors - see the colors we have available for your shoot
  • inspiration pages - explore what’s possible at soona and sort by industry

do I get to choose my date and time for my shoot?

our schedulers pick a date and time that works best for our schedule to make sure you will get the best experience based on your shoot goals. you will receive an email with the date and time. have a conflict with the time? please let us know asap and we will do our best to get you rescheduled for a time that works better. in the event that you need to reschedule, we require 2 business days notice.

how do I order my photos after my shoot?

select the bag icon in the top right corner of the image or video clip you're looking to purchase. click the shopping bag in the very top right corner of your screen by your home button. here you'll be able to select any add-ons and leave notes to the editor. click the checkout button at the bottom. enter payment information. submit your order! we'll edit and deliver your content within 24 hours.

note: if you prepaid for a pack, those credits will be applied during checkout. 

where are my photos?

your photos live in your gallery! scroll down on your account until you see the “gallery tab”.

I am outside of the US - do I still get a free shipping label? 

at this time the free shipping label is only good for shipments within the US.

I’m not shipping a product because it’s already at your studio - how do I proceed?

visit the details tab of your booking and scroll down to “ship your products” + “options”. then select “use stored products” and add the products you’d like us to capture on that booking. this will notify us that your products are already in studio 😊

I shipped my product! where do I add tracking? 

visit the details tab of your booking and scroll down to “ship your products”. click options + add a tracking number. this lets us know your product is on the way so we can keep an eye out for it! 

will we have a call to plan before the shoot?

your kickoff call will take place at the start of your scheduled shoot. you will be able to go over the creative details + shot list and the goals for your shoot. add a producer to your shoot if you would like to have a designated point of contact prior to your scheduled shoot time. learn more about this additional service here.

rescheduling + cancellations + refunds

rescheduling: 

rescheduling: you may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. we’ll do our best to accommodate a better time.

cancellations: 

your booking is good for a full year from the date of purchase. your booking deposit is non-refundable. if you'd like to cancel your booking: you will forfeit your deposit. please reach out to hey@soona.co to cancel your booking. you can review our full terms here: soona.co/terms 

refunds: 

soona does not provide refunds. if you are not thrilled with your content we will make it right! please reach out at hey@soona.co and we’ll work together to create content you love.


how do I join my live shoot?

join your live shoot via the little blue chat bubble on your dashboard. your crew will be there waiting for you!

can my team members join the shoot too?

absolutely! sign into your account and select "view account profile". scroll down. there is a "contributors" section where you can add teammates they will need to accept the invite and create a profile with the email address you added.

can I reschedule or cancel my headshots for all booking?

there is no canceling or rescheduling of the free headshots for all bookings.

what is fast pass?

with the fast pass you can:

  • store your package at the soona studio
  • get fast pass access to scheduling 
  • early access to new features

fast pass allows up to two 20 x 20 x 20 boxes. oversized items are subject to additional fees. the $39 recurring fee is billed monthly on the day you signed up to the last card on file. should you cancel storage prior to the end of the month there is no proration in billing.

note: when making your next booking: select the “my product is already at soona” option.

after you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. your shoot cannot be scheduled without this!

can I bring my own model?

yes, you may source and bring in your own model to soona shoots. in these cases, soona will not be responsible or a part of any sourcing efforts, shoot coordination, and contract negotiations.

if you book with a soona model - coordination and full usage rights  are included in the cost.

FAQs

you've got questions.
we've got the answers.

not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

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