If you’re out of ideas for creative approaches you want to take during your photo or video shoot, we have the answer: water!
It’s amazing how much adding water to a photoshoot can change the look of your product and elevate your content. It’s free to use and can transform into so many variations you’ll never get bored. Freeze it, melt it, dye it, splash it, spray it.
We spoke with two of our clients who have used water in their content to talk about how this element helped them tell their product’s story in a single image.
Skratch Labs
Skratch Labs is a brand that sells energy bars, chews, and powdered drink mixes. It was a no-brainer for Skratch Labs to add water to their photo shoot since its core product—the drink mixes—specifically helps with hydration. In fact, they’re meant to be used with water, so it’s a natural prop.
Skratch’s creative director Emma loved how the water added movement to their packaging to really make their product stand out and elevated their content being captured.
“As a brand as a whole, I think having water tied to the product. Looking at our photo, there’s water literally going over the word hydration,” she says. “If water doesn’t strengthen the concept or the mission of the company it can break.”
Emma says she loved using water because it was a different way of adding an organic element. “The water is super cool and it adds a different texture to a shoot and I think that’s why it’s so useful. it has that organic look to it without being fruit or another prop like that.”
Nourish Organic
Skincare products have long been using water in their advertisements to draw customers in with the promise of a clean and refreshing feel. It was clear when one of our photographers added water to Nourish Organic’s shoot that they just changed their content game.
Nourish Organic’s director of marketing Caitlin says the team came into the shoot unsure of what to expect during their shoot—but when their photographer suggested adding water, she was pleasantly surprised.
“We didn’t really know what to expect coming into the shoot but we had a vision, and soona set these shots up for us. They turned out amazing and they’re definitely one of our favorite shots from the shoot. We weren’t really expecting to get something like this,” she says.
By adding the water droplets to their images, Caitlin says she felt like the images became more powerful and really let the product speak for itself.
“It really gets our message across. it’s very visually obvious it’s a super hydrating cream,” she says.
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If you’re out of ideas for creative approaches you want to take during your photo or video shoot, we have the answer: water!
It’s amazing how much adding water to a photoshoot can change the look of your product and elevate your content. It’s free to use and can transform into so many variations you’ll never get bored. Freeze it, melt it, dye it, splash it, spray it.
We spoke with two of our clients who have used water in their content to talk about how this element helped them tell their product’s story in a single image.
Skratch Labs
Skratch Labs is a brand that sells energy bars, chews, and powdered drink mixes. It was a no-brainer for Skratch Labs to add water to their photo shoot since its core product—the drink mixes—specifically helps with hydration. In fact, they’re meant to be used with water, so it’s a natural prop.
Skratch’s creative director Emma loved how the water added movement to their packaging to really make their product stand out and elevated their content being captured.
“As a brand as a whole, I think having water tied to the product. Looking at our photo, there’s water literally going over the word hydration,” she says. “If water doesn’t strengthen the concept or the mission of the company it can break.”
Emma says she loved using water because it was a different way of adding an organic element. “The water is super cool and it adds a different texture to a shoot and I think that’s why it’s so useful. it has that organic look to it without being fruit or another prop like that.”
Nourish Organic
Skincare products have long been using water in their advertisements to draw customers in with the promise of a clean and refreshing feel. It was clear when one of our photographers added water to Nourish Organic’s shoot that they just changed their content game.
Nourish Organic’s director of marketing Caitlin says the team came into the shoot unsure of what to expect during their shoot—but when their photographer suggested adding water, she was pleasantly surprised.
“We didn’t really know what to expect coming into the shoot but we had a vision, and soona set these shots up for us. They turned out amazing and they’re definitely one of our favorite shots from the shoot. We weren’t really expecting to get something like this,” she says.
By adding the water droplets to their images, Caitlin says she felt like the images became more powerful and really let the product speak for itself.
“It really gets our message across. it’s very visually obvious it’s a super hydrating cream,” she says.
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