major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel something. it’s just as much about the customer’s journey as it is about the end game: the big purchase. but if you nail the journey – we have no doubt you’ll be over the moon about the results.
photos create a consistent brand identity and experience
your customers’ first impression of your brand is important. a lot of opinions are made in these first moments: the quality of your products. how legit the business is. how your bright photo backgrounds stack up against the other ecommerce product page they just navigated from.
best case scenario: you craft your products photos in a way that gives them that ✨warm fuzzy feeling✨ at first sight. literally right as the page loads.
but the goal isn’t just a warm fuzzy feeling. building a consistently exceptional customer experience helps establish trust. trust in your company to deliver that stellar experience all the way through. because customers don’t just buy products. they buy brand experiences.
not only does this consistency help make a sale – it can help make them love you forever. repeat business can mean the difference between $$ and $$$. and if you can nail that – you’ve got fans for life.
your brand becomes more visible
you know what you’re selling. ✔️ you wrote your product descriptions. ✔️ in fact: your whole website and all of your socials are ready to go. ✔️✔️✔️ but when it comes to your online presence there are some image best practices to consider – high-quality images being a huge one.
for one: high-quality images are just plain likeable. when people see beautiful. bright. airy. stylized product images they’re way more likely to click into and around your site. a study by eBay.com research labs highlighted three incredible facts about the impact of quality photos in ecommerce: high-quality images were correlated with more successful sellers. listings with just one image had 2x the conversion rates of listings with zero images. and those rates doubled again when listings had two images instead of one. this trend shows your probability of profit will increase like crazy when you have multiple product photos that are on point.
when Google is crawling your page looking for all of the reasons it should help you shine it’ll also see that traffic and those 🔥 photos. that helps it know to show you – who’s killing it – to more people who are looking for you. leading to more traffic. which leads to more customers. and we love to see it.
a variety of photos helps customers understand the product
product photos are a bare minimum requirement for ecommerce listings. but photos can tell more of the story than you may think.
customers think about a lot of things when planning to buy. what does the product do? how will it fit into my hand? into my bag? into my life? and they’re looking for the answers in your product descriptions and – get this – in your photos. 👀
in a study by BigCommerce and Square – 49% of those who responded said their least favorite part of online shopping is not being able to touch. feel. or try the products. so having a variety of photos to showcase the product’s attributes is key. think: your product next to another to show its size at scale. your product on a model. lifestyle shots. when you understand your customers’ pain points you can help make it easier for them through your product photos.
so what are some options you have to help you add variety to your product photos?
get strategic with your backdrop
product-on-white is an industry standard. bright colors and lifestyle backdrops are industry standouts. get creative when it comes to the background you pick. think through brand colors. high-contrast colors. lifestyle sets like a bathroom. living room. bedroom. kitchen. instead of solely thinking about what is simply required to get your product out there – think about what’s important to really sell your product.
try a themed set
new content isn’t only important at launch. as your business goes through new seasons of growth so will the world. new seasons. holidays. and trends are excellent times to think about how you’ll refresh content across different mediums. these sets bring timeliness and relevancy to your product pages. social media. and website in a way gets your customers excited about buying.
add in a model
as we mentioned earlier: customers are actively trying to figure out how your products will work for them as they’re shopping your pages. the best way to help them picture it is to put it on an actual human. clothing is where we typically see this as most important of course. but other products should 100% get in on this storytelling party.
hand models are excellent for showcasing how a small product fits in a hand and can create a dynamic display of the product outside of typical product-on-white. full-body models show how a customer might interact with a physical product. an animal model can bring a model to life by helping customers see how products might interact with or benefit their best bud. also they’re just. so. cute.
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