have you recently taken our shoot quiz? every brand and e-commerce store needs a different mix and pace to their content creation. much of it depends on the unique content needs of the brand. but it can also depend on how many products you sell or how often you launch new products. creating new and dynamic content can help grow your e-commerce store while helping your brand expand its reach.
if you are trying to:
- generate more sales
- refine your brand
- build your email list
- inspire more user-generated content
- attract new customers
content is like breathing fresh air into your expansion plans. it not only attracts new eyeballs and customers - it connects with your existing customer base and gives them a new reason to visit your e-commerce store.
creating content every other month or about six times a year with soona is easy. here are a few ways this type of content creation calendar can break down over the course of a year if you share these goals:
month 1: invest in a new home page banner image and new email banner images.
month 3: create new “evergreen” Instagram content for every one of your products. we recommend at least 5 images per product.
month 5: get trendy with one of soona’s trend sets: LINK
month 7: integrate video into your product listing pages with new how-to videos for your top selling products.
month 9: social media is always on. time for some new Instagram story images. feature all your products together and even integrate a model for that human touch. hand models create as much as 30% lift in conversion.
month 11: time for a redesign! invest in new home page banner images and new email banners to keep folks re-engaged.
this gives you a place to start but is entirely adaptable for your brands unique needs. launching a new product? you can add a month of content creation in between or replace one of your monthly shoot needs easily. what if a holiday is upcoming? feel free to change the monthly plan one to two months in advance to accommodate the need for relevant creative. for example: if your brand is an outdoor yard game - you may want to create 4th of July content in May or June with soona so you can use that content leading up to the holiday.
content creation doesn’t have to be hard. in fact: it can be your store’s superpower! it can increase sales and attention. and soona can help you do that.
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have you recently taken our shoot quiz? every brand and e-commerce store needs a different mix and pace to their content creation. much of it depends on the unique content needs of the brand. but it can also depend on how many products you sell or how often you launch new products. creating new and dynamic content can help grow your e-commerce store while helping your brand expand its reach.
if you are trying to:
- generate more sales
- refine your brand
- build your email list
- inspire more user-generated content
- attract new customers
content is like breathing fresh air into your expansion plans. it not only attracts new eyeballs and customers - it connects with your existing customer base and gives them a new reason to visit your e-commerce store.
creating content every other month or about six times a year with soona is easy. here are a few ways this type of content creation calendar can break down over the course of a year if you share these goals:
month 1: invest in a new home page banner image and new email banner images.
month 3: create new “evergreen” Instagram content for every one of your products. we recommend at least 5 images per product.
month 5: get trendy with one of soona’s trend sets: LINK
month 7: integrate video into your product listing pages with new how-to videos for your top selling products.
month 9: social media is always on. time for some new Instagram story images. feature all your products together and even integrate a model for that human touch. hand models create as much as 30% lift in conversion.
month 11: time for a redesign! invest in new home page banner images and new email banners to keep folks re-engaged.
this gives you a place to start but is entirely adaptable for your brands unique needs. launching a new product? you can add a month of content creation in between or replace one of your monthly shoot needs easily. what if a holiday is upcoming? feel free to change the monthly plan one to two months in advance to accommodate the need for relevant creative. for example: if your brand is an outdoor yard game - you may want to create 4th of July content in May or June with soona so you can use that content leading up to the holiday.
content creation doesn’t have to be hard. in fact: it can be your store’s superpower! it can increase sales and attention. and soona can help you do that.
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