New Year’s Resolution: Make your Health Food a Must-Have
The start of a new year is one of the most lucrative times to market nutritious goods. Every year, millions of Americans make New Year’s resolutions to reach their goals and better their lives. As a result, food purchasing habits tend to shift toward healthier, more nutritious options.
New Year’s resolutions can offer a timely opportunity for health and wellness businesses to retool their products or revamp their food marketing strategies to appeal to this newly energized demographic. With their goals top of mind, consumers are more likely to try something new or purchase a product that compliments their resolutions.
This article will show you how to make your health food product a resolution ‘must have’ and get the most out of the New Year’s buzz.
Effective Healthy Food Advertising Strategies
According to research, living healthier is the most common new year’s resolution. For many people, living healthier means making better, healthier food choices. Whether it’s eating more plant-based foods or reducing their sugar intake, New Year’s shoppers are eager to find products to help them along their newfound health journey.
While demand is high, so is competition. That is why we’ve sourced the best healthy food advertising strategies to help you stand out from the competition and find success during the January health and wellness sales boom.
1. Share Your Story: Why Did You Create Your Product?
Consumers today are more discerning than ever. Sharing the story behind your health food product will help you build connections and establish trust with your customers.
Explain the inspiration behind your product. Why did you decide to create your food product? Is it rooted in your family history or personal health journey? Does it address a specific need or pain point?
You can also build trust and demonstrate the health benefits by showing and telling customers how you make your product. Try creating engaging video content for your website or social pages that tell your audience about the ingredients, manufacturing process, and more.
Describing your product, why you created it, and what values you hold will not only humanize your brand but also set you apart from the competition.
2. Leverage Social Media
Social media is one of the best ways to advertise your health food products. Millions of people use social media daily to interact with brands, discover new products, and make purchases. A recent report found that 75% of all internet users use social media to research products and learn about brands.
This is great news for your next healthy food advertising campaign. You can leverage the vast amount of social media activity to build brand awareness and increase your sales.
So, what is the best way for your company to integrate social media into its digital strategy?
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- Create posts and initiatives that integrate your products into relevant discussions among your target audiences. Reimagine popular recipes or highlight your production process's health and environmental benefits.
- Get your followers to share their experiences with your products by posting photos, videos, and more. This stimulates a steady flow of content, strengthens existing relationships, and piques the interest of possible new buyers.
- Leverage ever-changing social media advertisements. Optimize your budget using cutting-edge targeting algorithms and new presentation forms to reach and attract qualified leads.
- Connect with brands and influencers to form mutually beneficial partnerships. These partnerships are a great way to increase brand awareness with new audiences. Explain the ways your product will benefit their audience. You can even share a library of branded photo & video content, so it’s easy for partners to post about your products on their pages.
Food and drink brands are popular on Instagram, Twitter, and Facebook, so these are some of the best channels to use in your digital strategy in terms of cost and results.
3. Use Google My Business To Drive More Traffic To Your Physical And Online Stores
Google My Business (GMB) is an online business directory on Google. It is an easy and free way to ensure people can find your business when searching for products and services in their local area. One study found that 64% of people have used GMB to find a local business's address or phone number, with most listings averaging 59 actions per month.
Registering your healthy food business on GMB gives it more credibility and lets you attract near-me searches and organic online store visitors.
Some of the best ways to improve your GMB page include:
- Invest in high-quality food photography. Research shows that the more photos a business has on its Google My Business page, the more likely it is to be found in direct and discovery searches.
- Utilize GMB's features: Move beyond the fundamentals of profile creation and concentrate on the more advanced capabilities, such as review management, insights, posts, and FAQs.
- Offer advanced information: Provide supplementary data that can facilitate a customer's search for your business, such as a store code, labels, Google Ads' location, and more.
4. Encourage Customer Advocacy To Increase Sales & Retention
Word-of-mouth marketing is one of the most powerful and cost-effective advertising tactics. Research shows that 92% of consumers trust word-of-mouth referrals over any other form of advertising. That same study found that a word-of-mouth referral is four times more likely to make a purchase. Not only are they more likely to purchase, but you’re also more likely to retain referral-based customers longer.
Harness the power of customer advocacy in the new year to increase sales and customer retention. Tap your existing customer base to find your most engaged, loyal customers. Then, build a referral program into your sales process with incentives or discounts for customers who share and advocate for your healthy food business.
5. Optimize Your Content For Search Engines
More than half of all shoppers start their buying journey online - no matter where they purchase the product. That is why ensuring that your online presence is strong and SEO optimized is important.
You can optimize your site for search engines by adding a title tag, meta descriptions, alt tags, and image names. Use specific keywords that match search terms that people looking for healthy food products might use. Put the keywords on your landing pages, hashtags, blogs, and marketing campaigns.
When it comes to SEO for your healthy food business, here are some general tips:
- Pick the terms that best describe your business specialty using keyword research tools.
- Create quality content based on the selected keywords
- Use search terms that emphasize healthy, environmentally friendly products
- Promote your dedication to the environment by emphasizing recyclable and sustainable packaging keywords.
- Point out any health benefits your products may have for the consumer
Optimizing your content for search engines will help your website rank higher, get more qualified visitors, better serve your customers, and ultimately lead to more conversions.
6. Get Endorsed By Relevant Organizations
Find groups in the food business that promote healthy eating and encourage consumers to make healthier food choices. Having your brand associated with a well-known group can boost your public profile and help you attract new customers.
Examples of Healthy Food Brands That Are Smashing the Advertising Game
The fast food industry is an excellent example of effective food advertising. Research has shown that many people will still buy a burger after seeing an ad, even though they know it's bad for their health. But what about businesses that focus on providing healthy food? Here are five brands that are killing it regarding healthy food advertising.
1. Disfigured Food Campaign
French supermarket chain Intermarché came up with a clever promotion in 2014 to reduce food waste by selling fruits and vegetables with unusual shapes for 30% less than their "regular" appearing counterparts. An incredible 1.2 tons were sold in stores over the first two days of this promotion, inspiring many imitators worldwide.
2. Organic Valley Fuel – Save the Bro's Campaign
The Organic Valley Fuel ad takes a humorous look at the archetype of the ripped gym-goer ("Bro") and warns of the potential risks of protein shakes, predicting that they could cause a "complete bro colony collapse" if they are consumed at the current rate. The hilarious video shows how to take an unconventional approach to advertising, and it's a surefire way to get your brand going viral.
3. Halo Top Adults Campaign
The "Ice Cream for Adults" campaign by Halo Top is another excellent example of hilarious advertising since it contrasts the difficulties faced by adults with the carefree fun children have while visiting the ice cream truck. The Los Angeles company's dark comedy, which included The Bachelor's former candidate Nick Viall, was a smashing hit.
4. Whole Foods – Values Matter Campaign
Whole Foods is known for its organic food, but as more competitors with cheaper options entered the market, its reputation began to suffer. To fix this and get people to trust Whole Foods again, they started the "Values Matter" campaign to show what makes the company different and why their products are better.
5. Wholly Guacamole Trick Avocados Campaign
Wholly Guacamole set out to take the guesswork out of eating avocados. They found that 38% of Americans have problems creating guacamole due to an unripe avocado and that 70% had thrown away an unused avocado. So, Wholly Guacamole launched an animated campaign to promote the brand's ready-to-serve products by encouraging consumers to use them straight from the refrigerator.
Get Food Product Photography Through soona
One of the most important things you can do to prepare your healthy food business for the new year's buzz is to invest in high-quality photos + videos of your health food products. Food product photography will bring your product to life, highlighting all the textures and qualities that set it apart from the rest.
We’re here to help you kick off the New Year with delectable images of your food products that look as good as your products taste. We make it easy to get quality, affordable content for your storefront. Our team of experts will help you build the perfect shoot with all the angles, colors, and shots you need to showcase your healthy food products this year. Book a shoot with us today!
New Year’s Resolution: Make your Health Food a Must-Have
The start of a new year is one of the most lucrative times to market nutritious goods. Every year, millions of Americans make New Year’s resolutions to reach their goals and better their lives. As a result, food purchasing habits tend to shift toward healthier, more nutritious options.
New Year’s resolutions can offer a timely opportunity for health and wellness businesses to retool their products or revamp their food marketing strategies to appeal to this newly energized demographic. With their goals top of mind, consumers are more likely to try something new or purchase a product that compliments their resolutions.
This article will show you how to make your health food product a resolution ‘must have’ and get the most out of the New Year’s buzz.
Effective Healthy Food Advertising Strategies
According to research, living healthier is the most common new year’s resolution. For many people, living healthier means making better, healthier food choices. Whether it’s eating more plant-based foods or reducing their sugar intake, New Year’s shoppers are eager to find products to help them along their newfound health journey.
While demand is high, so is competition. That is why we’ve sourced the best healthy food advertising strategies to help you stand out from the competition and find success during the January health and wellness sales boom.
1. Share Your Story: Why Did You Create Your Product?
Consumers today are more discerning than ever. Sharing the story behind your health food product will help you build connections and establish trust with your customers.
Explain the inspiration behind your product. Why did you decide to create your food product? Is it rooted in your family history or personal health journey? Does it address a specific need or pain point?
You can also build trust and demonstrate the health benefits by showing and telling customers how you make your product. Try creating engaging video content for your website or social pages that tell your audience about the ingredients, manufacturing process, and more.
Describing your product, why you created it, and what values you hold will not only humanize your brand but also set you apart from the competition.
2. Leverage Social Media
Social media is one of the best ways to advertise your health food products. Millions of people use social media daily to interact with brands, discover new products, and make purchases. A recent report found that 75% of all internet users use social media to research products and learn about brands.
This is great news for your next healthy food advertising campaign. You can leverage the vast amount of social media activity to build brand awareness and increase your sales.
So, what is the best way for your company to integrate social media into its digital strategy?
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- Create posts and initiatives that integrate your products into relevant discussions among your target audiences. Reimagine popular recipes or highlight your production process's health and environmental benefits.
- Get your followers to share their experiences with your products by posting photos, videos, and more. This stimulates a steady flow of content, strengthens existing relationships, and piques the interest of possible new buyers.
- Leverage ever-changing social media advertisements. Optimize your budget using cutting-edge targeting algorithms and new presentation forms to reach and attract qualified leads.
- Connect with brands and influencers to form mutually beneficial partnerships. These partnerships are a great way to increase brand awareness with new audiences. Explain the ways your product will benefit their audience. You can even share a library of branded photo & video content, so it’s easy for partners to post about your products on their pages.
Food and drink brands are popular on Instagram, Twitter, and Facebook, so these are some of the best channels to use in your digital strategy in terms of cost and results.
3. Use Google My Business To Drive More Traffic To Your Physical And Online Stores
Google My Business (GMB) is an online business directory on Google. It is an easy and free way to ensure people can find your business when searching for products and services in their local area. One study found that 64% of people have used GMB to find a local business's address or phone number, with most listings averaging 59 actions per month.
Registering your healthy food business on GMB gives it more credibility and lets you attract near-me searches and organic online store visitors.
Some of the best ways to improve your GMB page include:
- Invest in high-quality food photography. Research shows that the more photos a business has on its Google My Business page, the more likely it is to be found in direct and discovery searches.
- Utilize GMB's features: Move beyond the fundamentals of profile creation and concentrate on the more advanced capabilities, such as review management, insights, posts, and FAQs.
- Offer advanced information: Provide supplementary data that can facilitate a customer's search for your business, such as a store code, labels, Google Ads' location, and more.
4. Encourage Customer Advocacy To Increase Sales & Retention
Word-of-mouth marketing is one of the most powerful and cost-effective advertising tactics. Research shows that 92% of consumers trust word-of-mouth referrals over any other form of advertising. That same study found that a word-of-mouth referral is four times more likely to make a purchase. Not only are they more likely to purchase, but you’re also more likely to retain referral-based customers longer.
Harness the power of customer advocacy in the new year to increase sales and customer retention. Tap your existing customer base to find your most engaged, loyal customers. Then, build a referral program into your sales process with incentives or discounts for customers who share and advocate for your healthy food business.
5. Optimize Your Content For Search Engines
More than half of all shoppers start their buying journey online - no matter where they purchase the product. That is why ensuring that your online presence is strong and SEO optimized is important.
You can optimize your site for search engines by adding a title tag, meta descriptions, alt tags, and image names. Use specific keywords that match search terms that people looking for healthy food products might use. Put the keywords on your landing pages, hashtags, blogs, and marketing campaigns.
When it comes to SEO for your healthy food business, here are some general tips:
- Pick the terms that best describe your business specialty using keyword research tools.
- Create quality content based on the selected keywords
- Use search terms that emphasize healthy, environmentally friendly products
- Promote your dedication to the environment by emphasizing recyclable and sustainable packaging keywords.
- Point out any health benefits your products may have for the consumer
Optimizing your content for search engines will help your website rank higher, get more qualified visitors, better serve your customers, and ultimately lead to more conversions.
6. Get Endorsed By Relevant Organizations
Find groups in the food business that promote healthy eating and encourage consumers to make healthier food choices. Having your brand associated with a well-known group can boost your public profile and help you attract new customers.
Examples of Healthy Food Brands That Are Smashing the Advertising Game
The fast food industry is an excellent example of effective food advertising. Research has shown that many people will still buy a burger after seeing an ad, even though they know it's bad for their health. But what about businesses that focus on providing healthy food? Here are five brands that are killing it regarding healthy food advertising.
1. Disfigured Food Campaign
French supermarket chain Intermarché came up with a clever promotion in 2014 to reduce food waste by selling fruits and vegetables with unusual shapes for 30% less than their "regular" appearing counterparts. An incredible 1.2 tons were sold in stores over the first two days of this promotion, inspiring many imitators worldwide.
2. Organic Valley Fuel – Save the Bro's Campaign
The Organic Valley Fuel ad takes a humorous look at the archetype of the ripped gym-goer ("Bro") and warns of the potential risks of protein shakes, predicting that they could cause a "complete bro colony collapse" if they are consumed at the current rate. The hilarious video shows how to take an unconventional approach to advertising, and it's a surefire way to get your brand going viral.
3. Halo Top Adults Campaign
The "Ice Cream for Adults" campaign by Halo Top is another excellent example of hilarious advertising since it contrasts the difficulties faced by adults with the carefree fun children have while visiting the ice cream truck. The Los Angeles company's dark comedy, which included The Bachelor's former candidate Nick Viall, was a smashing hit.
4. Whole Foods – Values Matter Campaign
Whole Foods is known for its organic food, but as more competitors with cheaper options entered the market, its reputation began to suffer. To fix this and get people to trust Whole Foods again, they started the "Values Matter" campaign to show what makes the company different and why their products are better.
5. Wholly Guacamole Trick Avocados Campaign
Wholly Guacamole set out to take the guesswork out of eating avocados. They found that 38% of Americans have problems creating guacamole due to an unripe avocado and that 70% had thrown away an unused avocado. So, Wholly Guacamole launched an animated campaign to promote the brand's ready-to-serve products by encouraging consumers to use them straight from the refrigerator.
Get Food Product Photography Through soona
One of the most important things you can do to prepare your healthy food business for the new year's buzz is to invest in high-quality photos + videos of your health food products. Food product photography will bring your product to life, highlighting all the textures and qualities that set it apart from the rest.
We’re here to help you kick off the New Year with delectable images of your food products that look as good as your products taste. We make it easy to get quality, affordable content for your storefront. Our team of experts will help you build the perfect shoot with all the angles, colors, and shots you need to showcase your healthy food products this year. Book a shoot with us today!
