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How product photography can be used to promote a cause 🌈

The Dru Project is an incredible organization that is committed to promoting LGBTQ+ acceptance and inclusivity in schools across the globe.

Kaitlin McMullen
Kaitlin McMullen
event coordinator
Kaitlin McMullen
event coordinator
June 7, 2023
-
1
min

meet The DRU Project

The Dru Project is an incredible organization that is committed to promoting LGBTQ+ acceptance and inclusivity in schools across the globe.

soona client spotlight: The Dru Project

The Dru Project was established in honor of Christopher Andrew Leinonen, who went by the nickname "Dru." Dru was one of the 49 victims of the Pulse nightclub shooting in Orlando, Florida in 2016. In the wake of this tragedy, Dru's friends and family came together to establish The Dru Project as a way to honor his memory and continue his legacy of promoting love and acceptance.

They do this by providing resources and support to student-led Gay-Straight Alliance (GSA) clubs, which are groups of students who come together to promote acceptance and inclusivity in their schools. The Dru Project also provides funding for scholarships and grants for LGBTQ+ youth.

β€œTo date, we have given out over $150,000 to LGBTQ students and have written and distributed one of the most comprehensive gay straight Alliance guides in the world,” said Grossman.

‍

how to promote a cause through product photography

The Dru Project partnered with soona to create some stunning product photography for their merchandise. soona created a series of product photos that showcase their merchandise in a beautiful and engaging way. The photos are colorful, vibrant, and really capture the spirit of The Dru Project.

β€œI run the nonprofit similar to an ecomm store or a startup. We're able to be lean, we're able to be communicative, and we're able to pivot in order to meet the needs of our customers, or in this case, the people that we're helping with their advocacy work,” said Grossman.

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They feature a range of products: from t-shirts. stickers. and the GSA guide. What we love most about these photos is that they tell a story. They show their commitment to promoting acceptance and inclusivity while highlighting the important work that this organization is doing. They also make it clear that by purchasing merchandise from The Dru Project you are supporting a cause that is truly making a difference.

give back with soona

soona is hosting an Instagram fundraiser to help support LGBTQ+ youth through The Dru Projects scholarship + grant programs!

Help donate today!
The Dru Project fundraiser

meet The DRU Project

The Dru Project is an incredible organization that is committed to promoting LGBTQ+ acceptance and inclusivity in schools across the globe.

soona client spotlight: The Dru Project

The Dru Project was established in honor of Christopher Andrew Leinonen, who went by the nickname "Dru." Dru was one of the 49 victims of the Pulse nightclub shooting in Orlando, Florida in 2016. In the wake of this tragedy, Dru's friends and family came together to establish The Dru Project as a way to honor his memory and continue his legacy of promoting love and acceptance.

They do this by providing resources and support to student-led Gay-Straight Alliance (GSA) clubs, which are groups of students who come together to promote acceptance and inclusivity in their schools. The Dru Project also provides funding for scholarships and grants for LGBTQ+ youth.

β€œTo date, we have given out over $150,000 to LGBTQ students and have written and distributed one of the most comprehensive gay straight Alliance guides in the world,” said Grossman.

‍

how to promote a cause through product photography

The Dru Project partnered with soona to create some stunning product photography for their merchandise. soona created a series of product photos that showcase their merchandise in a beautiful and engaging way. The photos are colorful, vibrant, and really capture the spirit of The Dru Project.

β€œI run the nonprofit similar to an ecomm store or a startup. We're able to be lean, we're able to be communicative, and we're able to pivot in order to meet the needs of our customers, or in this case, the people that we're helping with their advocacy work,” said Grossman.

{{studio-ad="/external-components"}}

They feature a range of products: from t-shirts. stickers. and the GSA guide. What we love most about these photos is that they tell a story. They show their commitment to promoting acceptance and inclusivity while highlighting the important work that this organization is doing. They also make it clear that by purchasing merchandise from The Dru Project you are supporting a cause that is truly making a difference.

give back with soona

soona is hosting an Instagram fundraiser to help support LGBTQ+ youth through The Dru Projects scholarship + grant programs!

Help donate today!
The Dru Project fundraiser

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