soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

how shooting content monthly can help your brand

Consistent content can help establish your brand identity and connect with your audience. Learn how to boost your brand with monthly content!

soona crew
soona crew
written by
soona crew
written by
March 1, 2022
-
1
min

have you recently taken our shoot quiz? every brand has a different amount of content depending on how many products you sell or how often you launch new products. but beyond your product cycles: creating new and dynamic content can also be a sound marketing strategy.

if you are trying to:

  • grow followers on social media
  • improve organic traction
  • increase the amount of email and SMS marketing you perform
  • connect with influencers
  • expand your brand awareness

then creating monthly content is the right strategy for your business. content is like breathing fresh air into your expansion plans. it not only attracts new eyeballs and customers - it connects with your existing customer base and gives them a new reason to visit your e-commerce store.

creating monthly content with soona is easy. here are a few ways an annual content calendar with monthly asset updates can break down for a brand seeking to reach new heights (and new customers):

month 1: invest in a new home page banner image and new email banner images.

month 2: create new “evergreen” instagram content for every one of your products. we recommend at least 5 images per product.

month 3: integrate video into your product listing pages with new how-to videos for your top selling products.

month 4: add scale to all your product listing pages by investing in hand model images.

month 5: get trendy with one of soona’s trend sets

month 6: ready to launch on new channels? try soona's Amazon A+ content basic pack or Amazon A+ content premium pack

month 7: if SMS marketing is on your roadmap - it’s time to focus on conversion. create mobile-ready assets for your campaigns.

month 8: social media is always on. time for some new Instagram story images. feature all your products together and even integrate a model for that human touch. hand models create as much as 30% lift in conversion.

month 9: try a new color! test shooting your product on a background color vs. white and see how sales perform.

month 10: coming out of your colorful test - time to apply your learnings. soona customers report as much as a 27% increase in sales with colorful backdrops. let’s bring your whole e-commerce site into the mix with product on color on every product listing page.

month 11: is your brand on TikTok? create your first TikTok promo with soona.

month 12: time for a redesign! invest in new home page banner images and new email banners to keep folks re-engaged.

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have you recently taken our shoot quiz? every brand has a different amount of content depending on how many products you sell or how often you launch new products. but beyond your product cycles: creating new and dynamic content can also be a sound marketing strategy.

if you are trying to:

  • grow followers on social media
  • improve organic traction
  • increase the amount of email and SMS marketing you perform
  • connect with influencers
  • expand your brand awareness

then creating monthly content is the right strategy for your business. content is like breathing fresh air into your expansion plans. it not only attracts new eyeballs and customers - it connects with your existing customer base and gives them a new reason to visit your e-commerce store.

creating monthly content with soona is easy. here are a few ways an annual content calendar with monthly asset updates can break down for a brand seeking to reach new heights (and new customers):

month 1: invest in a new home page banner image and new email banner images.

month 2: create new “evergreen” instagram content for every one of your products. we recommend at least 5 images per product.

month 3: integrate video into your product listing pages with new how-to videos for your top selling products.

month 4: add scale to all your product listing pages by investing in hand model images.

month 5: get trendy with one of soona’s trend sets

month 6: ready to launch on new channels? try soona's Amazon A+ content basic pack or Amazon A+ content premium pack

month 7: if SMS marketing is on your roadmap - it’s time to focus on conversion. create mobile-ready assets for your campaigns.

month 8: social media is always on. time for some new Instagram story images. feature all your products together and even integrate a model for that human touch. hand models create as much as 30% lift in conversion.

month 9: try a new color! test shooting your product on a background color vs. white and see how sales perform.

month 10: coming out of your colorful test - time to apply your learnings. soona customers report as much as a 27% increase in sales with colorful backdrops. let’s bring your whole e-commerce site into the mix with product on color on every product listing page.

month 11: is your brand on TikTok? create your first TikTok promo with soona.

month 12: time for a redesign! invest in new home page banner images and new email banners to keep folks re-engaged.

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