How Important is it to Change Your Product Photos with the Seasons?
It is that time of year again! The holiday season. From coffee houses to local boutiques, everybody’s feeling the holiday cheer and the holiday sales! According to the NRF, in 2020, holiday sales rose 8.2% from the previous year to $777.3 billion. In 2021, those sales numbers grew by 13.5% over 2020 and totaled $889.3 billion. *1
As an ecommerce brand, it is essential to tap into the seasonal market. Having holiday-specific content is going to be one of your main drivers to boost your own sales figures.
How do holiday sales impact the bottom line?
The holidays are, for most businesses, the most profitable part of the year. Being able to convert potential customers, especially when competing with other BCFM deals, can be overwhelming. But, we’re here to shed some insight on industry trends to better help prepare you for the season.
Ecommerce revenue projections for Christmas 2022 have the number set at around $224.31 billion this year, up from $211.41 billion in 2021. *7
Our holiday tips & tricks for converting sales
We’ve seen businesses of all sizes here at soona. From those who just opened their doors to established enterprises scaling their product offerings. The most important aspect of kicking off holiday conversions starts with understanding your target audience. When you know your customers, you know how they prefer to communicate, best-sellers i.e. what they want, and how quickly they need their products.
Regardless of the season, but also essential during BFCM sales, here are some tips and tricks to help convert sales for your ecommerce brand:
Offer Free Shipping or Special Seasonal Deliveries
Just because people spend more money on products and services during the holidays, it doesn’t mean they want to spend more on shipping. A lot of consumers expect that because they’re spending more they should receive some kind of perk for shopping with your business. In the days of Amazon Prime, lots of consumers have gotten used to the idea of free delivery, and the ease of purchase that comes with it.
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Any business can benefit from getting its products into the hands of its consumers faster. And usually, the money made from increased holiday sales far outweighs the cost of shipping. Even if the cost of shipping cuts into your profits, it can still be beneficial to your brand awareness by moving more inventory and getting your products and services out there.
Seasonal Sales
You don’t have to stick to Black Friday and Cyber Monday as your only sales window. We’ve seen many companies begin their holiday sales leading up to Thanksgiving, and continue sales through the New Year.
You must update your content to speak to the holiday your sale is hovering around. One idea we love: create a countdown clock for special product drops. It creates a sense of urgency and a true call to action.
Social Media Marketing
The holidays are the time to up your social game. It’s a great way to introduce your brand to new customers and retain brand loyalty with your existing customers. Consumers want to be seen on these platforms. If you carve out even 20 minutes of your day to respond to comments, hop on trends on TikTok, and even dive into your following list to comment on others’ videos, you will create a brand following like no other.
Adding new festive copy and design is vital to stay on top of any holiday announcements or messaging. Be sure to pair your goods with some seasonal props in your product photography– it can go a long way to remain aesthetically relevant in the holiday season and to show off your beautiful packaging!
Buy Now, Pay Later
This strategy might not be entirely applicable to your business, but if you can afford to do it, the benefits can be outstanding. Since consumers are already in the process of spending extra cash during the holidays, buy-now-pay-later offers them an option to still purchase from you.
Again, this strategy isn’t for every business or industry. You must consult with your legal team and make sure your finances can handle it in case a few bad actors try to take advantage of your generosity.
Gift Guides
Creating a gift guide is a great way to show potential customers you know the market and consumer trends. This in turn builds your brand as a source of trusted information and thus, quality products and services.
This is also an opportunity to form partnerships with other brands. Doing so allows you to advertise their products alongside your own and for them to do the same in their guides. Think about brands that would complement your product or services that would make sense to use alongside your product. A little goes a long way when brands partner up to create the ultimate gift guide.
When to start planning
The holidays can be overwhelming. Maybe you’ve already begun your holiday campaigns, or you're in the middle of executing them. Regardless, when next year comes around, the sooner you start to plan, the better!
Make a list of your needs and find out what assets you need to start rounding up. Make sure you’ve landed on the numbers you want for your sales and special offers. Then get that information out to your designers so they can get cracking on the promotional materials and photos.
If you’re just starting, it might be a good idea to pick one or two holidays to focus on. Investing time and money into every holiday on the calendar is a sure way to hit burnout. Testing your ideas and strategies on just a few holidays can give you the valuable insights you need to aim bigger for next year.
If you need help…
Whatever strategies you choose to employ for your seasonal sales, you must utilize great design and photography. And this is where we come in. We know the marketplace, we know the trends, and our creative crew is ready to become an extension of your team.
We want to showcase your goods and services in the best possible light so your customers are so blown away they have to buy 🤩. We make everything simple by doing the work for you. Our team of experts can craft studio-quality photos that are edited and ready to be let loose on all your ecommerce and social channels.
Visit soona.co and start building your perfect product photo shoot!
Sources
5* https://www.zippia.com/spirit-halloween-careers-39164/revenue/
How Important is it to Change Your Product Photos with the Seasons?
It is that time of year again! The holiday season. From coffee houses to local boutiques, everybody’s feeling the holiday cheer and the holiday sales! According to the NRF, in 2020, holiday sales rose 8.2% from the previous year to $777.3 billion. In 2021, those sales numbers grew by 13.5% over 2020 and totaled $889.3 billion. *1
As an ecommerce brand, it is essential to tap into the seasonal market. Having holiday-specific content is going to be one of your main drivers to boost your own sales figures.
How do holiday sales impact the bottom line?
The holidays are, for most businesses, the most profitable part of the year. Being able to convert potential customers, especially when competing with other BCFM deals, can be overwhelming. But, we’re here to shed some insight on industry trends to better help prepare you for the season.
Ecommerce revenue projections for Christmas 2022 have the number set at around $224.31 billion this year, up from $211.41 billion in 2021. *7
Our holiday tips & tricks for converting sales
We’ve seen businesses of all sizes here at soona. From those who just opened their doors to established enterprises scaling their product offerings. The most important aspect of kicking off holiday conversions starts with understanding your target audience. When you know your customers, you know how they prefer to communicate, best-sellers i.e. what they want, and how quickly they need their products.
Regardless of the season, but also essential during BFCM sales, here are some tips and tricks to help convert sales for your ecommerce brand:
Offer Free Shipping or Special Seasonal Deliveries
Just because people spend more money on products and services during the holidays, it doesn’t mean they want to spend more on shipping. A lot of consumers expect that because they’re spending more they should receive some kind of perk for shopping with your business. In the days of Amazon Prime, lots of consumers have gotten used to the idea of free delivery, and the ease of purchase that comes with it.
{{studio-ad="/external-components"}}
Any business can benefit from getting its products into the hands of its consumers faster. And usually, the money made from increased holiday sales far outweighs the cost of shipping. Even if the cost of shipping cuts into your profits, it can still be beneficial to your brand awareness by moving more inventory and getting your products and services out there.
Seasonal Sales
You don’t have to stick to Black Friday and Cyber Monday as your only sales window. We’ve seen many companies begin their holiday sales leading up to Thanksgiving, and continue sales through the New Year.
You must update your content to speak to the holiday your sale is hovering around. One idea we love: create a countdown clock for special product drops. It creates a sense of urgency and a true call to action.
Social Media Marketing
The holidays are the time to up your social game. It’s a great way to introduce your brand to new customers and retain brand loyalty with your existing customers. Consumers want to be seen on these platforms. If you carve out even 20 minutes of your day to respond to comments, hop on trends on TikTok, and even dive into your following list to comment on others’ videos, you will create a brand following like no other.
Adding new festive copy and design is vital to stay on top of any holiday announcements or messaging. Be sure to pair your goods with some seasonal props in your product photography– it can go a long way to remain aesthetically relevant in the holiday season and to show off your beautiful packaging!
Buy Now, Pay Later
This strategy might not be entirely applicable to your business, but if you can afford to do it, the benefits can be outstanding. Since consumers are already in the process of spending extra cash during the holidays, buy-now-pay-later offers them an option to still purchase from you.
Again, this strategy isn’t for every business or industry. You must consult with your legal team and make sure your finances can handle it in case a few bad actors try to take advantage of your generosity.
Gift Guides
Creating a gift guide is a great way to show potential customers you know the market and consumer trends. This in turn builds your brand as a source of trusted information and thus, quality products and services.
This is also an opportunity to form partnerships with other brands. Doing so allows you to advertise their products alongside your own and for them to do the same in their guides. Think about brands that would complement your product or services that would make sense to use alongside your product. A little goes a long way when brands partner up to create the ultimate gift guide.
When to start planning
The holidays can be overwhelming. Maybe you’ve already begun your holiday campaigns, or you're in the middle of executing them. Regardless, when next year comes around, the sooner you start to plan, the better!
Make a list of your needs and find out what assets you need to start rounding up. Make sure you’ve landed on the numbers you want for your sales and special offers. Then get that information out to your designers so they can get cracking on the promotional materials and photos.
If you’re just starting, it might be a good idea to pick one or two holidays to focus on. Investing time and money into every holiday on the calendar is a sure way to hit burnout. Testing your ideas and strategies on just a few holidays can give you the valuable insights you need to aim bigger for next year.
If you need help…
Whatever strategies you choose to employ for your seasonal sales, you must utilize great design and photography. And this is where we come in. We know the marketplace, we know the trends, and our creative crew is ready to become an extension of your team.
We want to showcase your goods and services in the best possible light so your customers are so blown away they have to buy 🤩. We make everything simple by doing the work for you. Our team of experts can craft studio-quality photos that are edited and ready to be let loose on all your ecommerce and social channels.
Visit soona.co and start building your perfect product photo shoot!
Sources
5* https://www.zippia.com/spirit-halloween-careers-39164/revenue/
