Amazon recently announced that Amazon Prime Day will be returning this Fall. This is the second year in a row that Amazon has held two Prime Day sales for their Prime members. Last year, their Fall shopping extravaganza took place on October 11 + October 12. While they haven’t announced dates yet for 2023, we know it will likely take place around the same time.
This annual event offers Prime members the chance to access a wide range of products at discounted prices. At soona, we know a lot of our customers sell their products on Amazon. Missing out cannot be an option. This past July, Amazon Prime Day brought in close to $13 billion over the two-day event. So, if you’re a business that sells on Amazon, how can you ensure that you make the most out of this year's event? Let's delve into the strategies.
how to prepare for Amazon Prime Day
From carefully selecting your featured products to showcasing their standout features and creating a compelling storefront, there are numerous ways to optimize your Amazon presence for maximum sales. Here are 8 key strategies to consider.
optimize product selection
While it might be tempting to push underperforming products on Prime Day, success lies in a different direction. The Amazon algorithm favors products with a history of strong performance. It’s better to focus on promoting products that have already demonstrated success and are your best sellers.
When highlighting your top-selling items, make sure they have high-quality photos and at least one product video in your Amazon listing. Which brings us to our next point…
elevate your Amazon product photography
Compelling Amazon product photography is not just recommended anymore, it’s crucial for attracting customers' attention. When potential buyers browse the platform, their eyes are immediately drawn to visuals. To stand out in this sea of options, you must offer clear, zoomable, high-quality product photos. Avoid using small or low-resolution images that can appear blurry or distorted on different screens.
Incorporating videos is equally as essential. Amazon recommends having at least one product video per listing. These videos should be well-lit, sharp, and show the product in real-world use. Whether it's a 360-degree spin showcasing intricate details or a lifestyle video demonstrating practical usage, quality videos are now a necessity for successful product sales.
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cultivate social proof
If you want to build trust with your customers, and even potential customers, try leveraging user-generated content and influencer partnerships. User-generated content on platforms like Instagram or TikTok can help spread awareness about your products. Encourage customers to share videos and content they create, and consider offering incentives like coupons to those who provide positive reviews and testimonials.
actively seek reviews
Many satisfied customers are willing to share positive feedback, but they might not prioritize leaving reviews unless prompted. By reaching out and requesting reviews, you not only stay on customers' radars but also simplify the review process for them. Hot tip: start collecting reviews now in preparation for Amazon Prime Day in October and before the holiday rush.
create Amazon A+ Content
Amazon A+ Content allows you to create multimedia content that tells your brand and product story in an engaging way. Incorporate HD videos, high-resolution images, infographics, and comparison charts to create an enriched shopping experience.
manage inventory proactively
Ensure you have adequate stock of your popular products to meet increased demand during Prime Day. Past year's sales figures can provide insights into potential inventory requirements, plus a surplus to accommodate unexpected spikes in demand.
streamline and optimize your listings
An organized and clutter-free storefront is essential for a positive customer experience. Before Prime Day, take the time to review your listings and remove sold-out items, update inaccurate information, fix broken links, and prioritize your bestsellers.
let soona take your content to the next level
Creating high-quality product images and videos can be challenging, but soona is here to help! We are experts when it comes to Amazon product photography and videos. We know how to best optimize your content, keep track of your Amazon products, and create product photos and videos through professionally curated Amazon packs that will set your storefront apart from the competition! Don’t miss out on this opportunity to optimize your storefront in time for Amazon Prime Day & the holiday season.
Amazon recently announced that Amazon Prime Day will be returning this Fall. This is the second year in a row that Amazon has held two Prime Day sales for their Prime members. Last year, their Fall shopping extravaganza took place on October 11 + October 12. While they haven’t announced dates yet for 2023, we know it will likely take place around the same time.
This annual event offers Prime members the chance to access a wide range of products at discounted prices. At soona, we know a lot of our customers sell their products on Amazon. Missing out cannot be an option. This past July, Amazon Prime Day brought in close to $13 billion over the two-day event. So, if you’re a business that sells on Amazon, how can you ensure that you make the most out of this year's event? Let's delve into the strategies.
how to prepare for Amazon Prime Day
From carefully selecting your featured products to showcasing their standout features and creating a compelling storefront, there are numerous ways to optimize your Amazon presence for maximum sales. Here are 8 key strategies to consider.
optimize product selection
While it might be tempting to push underperforming products on Prime Day, success lies in a different direction. The Amazon algorithm favors products with a history of strong performance. It’s better to focus on promoting products that have already demonstrated success and are your best sellers.
When highlighting your top-selling items, make sure they have high-quality photos and at least one product video in your Amazon listing. Which brings us to our next point…
elevate your Amazon product photography
Compelling Amazon product photography is not just recommended anymore, it’s crucial for attracting customers' attention. When potential buyers browse the platform, their eyes are immediately drawn to visuals. To stand out in this sea of options, you must offer clear, zoomable, high-quality product photos. Avoid using small or low-resolution images that can appear blurry or distorted on different screens.
Incorporating videos is equally as essential. Amazon recommends having at least one product video per listing. These videos should be well-lit, sharp, and show the product in real-world use. Whether it's a 360-degree spin showcasing intricate details or a lifestyle video demonstrating practical usage, quality videos are now a necessity for successful product sales.
{{amazon-ad="/external-components"}}
cultivate social proof
If you want to build trust with your customers, and even potential customers, try leveraging user-generated content and influencer partnerships. User-generated content on platforms like Instagram or TikTok can help spread awareness about your products. Encourage customers to share videos and content they create, and consider offering incentives like coupons to those who provide positive reviews and testimonials.
actively seek reviews
Many satisfied customers are willing to share positive feedback, but they might not prioritize leaving reviews unless prompted. By reaching out and requesting reviews, you not only stay on customers' radars but also simplify the review process for them. Hot tip: start collecting reviews now in preparation for Amazon Prime Day in October and before the holiday rush.
create Amazon A+ Content
Amazon A+ Content allows you to create multimedia content that tells your brand and product story in an engaging way. Incorporate HD videos, high-resolution images, infographics, and comparison charts to create an enriched shopping experience.
manage inventory proactively
Ensure you have adequate stock of your popular products to meet increased demand during Prime Day. Past year's sales figures can provide insights into potential inventory requirements, plus a surplus to accommodate unexpected spikes in demand.
streamline and optimize your listings
An organized and clutter-free storefront is essential for a positive customer experience. Before Prime Day, take the time to review your listings and remove sold-out items, update inaccurate information, fix broken links, and prioritize your bestsellers.
let soona take your content to the next level
Creating high-quality product images and videos can be challenging, but soona is here to help! We are experts when it comes to Amazon product photography and videos. We know how to best optimize your content, keep track of your Amazon products, and create product photos and videos through professionally curated Amazon packs that will set your storefront apart from the competition! Don’t miss out on this opportunity to optimize your storefront in time for Amazon Prime Day & the holiday season.
