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soona says: a peek into the future of content

July 8, 2021

at soona: we keep our finger on the pulse of the ecomm content industry. we took a look into the future of content. here’s a peek into what we saw.

🌀 360 photos are 100% necessary.

it’s simple. but if done right: it can be modern. meaningful. and just plain necessary.

👑 video content is queen.

digital video is taking over as one of the main ways people are consuming media. tap in and see your sales skyrocket.

📚 social stories are being seen & heard.

a few solid slides + a good ol’ swipe up link. about 500 million users are engaging with IG + Facebook stories every day. and businesses are getting about a third of those views. lean in.

🧍putting humans in content is key.

not only do people love to see models who look like themselves and people they know – it helps them believe in the brand. keep your brand inclusive.

🌟 originality sells.

consumers have never been quite as aware as they are today. when creating content: it’s super important that the truth of your brand is fully represented.

🛍 shoppable content is here to stay.

with Instagram making it increasingly easy to turn scrollers into shoppers: it’s becoming more important to have engaging + clear product photos for you to tag your product links.

we’re betting on these trends and more this quarter.

👇take a deeper look into the future of content with soona. 👇

key takeaways

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean faucibus ante ut erat scelerisque
  • dapibus vestibulum ligula volutpat. Pellentesque nisl tortor, egestas eu dui a, vestibulum venenatis leo. Proin congue erat id tempor condimentum. Fusce sed est cursus, faucibus purus nec, elementum mi. Ut maximus elit mi, vel tincidunt elit interdum vitae. Nunc auctor at leo a feugiat.
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soona says: a peek into the future of content

posted:

July 8, 2021

at soona: we keep our finger on the pulse of the ecomm content industry. we took a look into the future of content. here’s a peek into what we saw.

🌀 360 photos are 100% necessary.

it’s simple. but if done right: it can be modern. meaningful. and just plain necessary.

👑 video content is queen.

digital video is taking over as one of the main ways people are consuming media. tap in and see your sales skyrocket.

📚 social stories are being seen & heard.

a few solid slides + a good ol’ swipe up link. about 500 million users are engaging with IG + Facebook stories every day. and businesses are getting about a third of those views. lean in.

🧍putting humans in content is key.

not only do people love to see models who look like themselves and people they know – it helps them believe in the brand. keep your brand inclusive.

🌟 originality sells.

consumers have never been quite as aware as they are today. when creating content: it’s super important that the truth of your brand is fully represented.

🛍 shoppable content is here to stay.

with Instagram making it increasingly easy to turn scrollers into shoppers: it’s becoming more important to have engaging + clear product photos for you to tag your product links.

we’re betting on these trends and more this quarter.

👇take a deeper look into the future of content with soona. 👇