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soona   we create the best content for commerce   soona   we create the best content for commerce

soona   we create the best content for commerce   soona   we create the best content for commerce

Retention is the new acquisition

Improve your customer retention strategy and boost your business growth. Learn the benefits of prioritizing retention over acquisition in our latest blog post.

Liz Giorgi
Liz Giorgi
CEO & Co-Founder
Liz Giorgi
CEO & Co-Founder
November 2, 2022
-
1
min

This year has taught me one thing: customer retention is the new customer acquisition. Say what you will about how hard this year has been, you can look at 2022 as a learning lesson in community or as a curse. For me, I think it’s better to see 2022 as the year that brought in a welcome change in focus for many of us. When we can’t spend into new audiences on social media into eternity, what can we do? 

We can double down on keeping our people around. This doesn’t come naturally to a lot of merchants. I know, because I see it in the way they approach content.

Too much hyper focus on trends.

Not enough real customer stories on the site or social.

And no big swings or risks being taken.

When we hone our style…

And embrace our customer personas…

A voice emerges. 

And that’s the voice of your community. The repeat buyers. The organic evangelists. The coupon converters. 

So what are some actionable steps you can take before 2023 rings in to try and harness their value? I got you: 

1. Make your site sing. 

Not literally. But actually, just make sure you have reviews on the home page and ALL product listing pages. Feature the most happy 5 star reviews in prominent places, including in banners and over images, 

2. Ask for feedback

When’s the last time you solicited feedback from your customers? Now is an awesome window of time to ask repeat shoppers why they come back and lapsed customers why they haven’t returned. 

3. Stack the organic.

It may not guarantee the same level of attention that advertisements get, but you can’t beat organic content when it comes to distribution. Ask EVERY SINGLE SHOPPER to post an unboxing or reaction video for a month on social media. Put a postcard in every box as a reminder. Use SMS to ask again nicely. Even 2 to 3 posts can be game changing. 

Building a loyal customer base has been the name of the game for our latest Add to Cart guest. From taking marketing efforts offline with direct mailers to securing  a steady cadence of press hits, Founder + CEO of Tea Drops Sashee Chandran is spilling the piping hot tea on how they keep customers coming back for more! Tune in to episode 8, available now on YouTube and Spotify.

If you have yet to hone in on your holiday strategy NOW is the time! soona is here to help you bring your holiday vision to life and skyrocket your sales this season.

@lizgiorgi 

This year has taught me one thing: customer retention is the new customer acquisition. Say what you will about how hard this year has been, you can look at 2022 as a learning lesson in community or as a curse. For me, I think it’s better to see 2022 as the year that brought in a welcome change in focus for many of us. When we can’t spend into new audiences on social media into eternity, what can we do? 

We can double down on keeping our people around. This doesn’t come naturally to a lot of merchants. I know, because I see it in the way they approach content.

Too much hyper focus on trends.

Not enough real customer stories on the site or social.

And no big swings or risks being taken.

When we hone our style…

And embrace our customer personas…

A voice emerges. 

And that’s the voice of your community. The repeat buyers. The organic evangelists. The coupon converters. 

So what are some actionable steps you can take before 2023 rings in to try and harness their value? I got you: 

1. Make your site sing. 

Not literally. But actually, just make sure you have reviews on the home page and ALL product listing pages. Feature the most happy 5 star reviews in prominent places, including in banners and over images, 

2. Ask for feedback

When’s the last time you solicited feedback from your customers? Now is an awesome window of time to ask repeat shoppers why they come back and lapsed customers why they haven’t returned. 

3. Stack the organic.

It may not guarantee the same level of attention that advertisements get, but you can’t beat organic content when it comes to distribution. Ask EVERY SINGLE SHOPPER to post an unboxing or reaction video for a month on social media. Put a postcard in every box as a reminder. Use SMS to ask again nicely. Even 2 to 3 posts can be game changing. 

Building a loyal customer base has been the name of the game for our latest Add to Cart guest. From taking marketing efforts offline with direct mailers to securing  a steady cadence of press hits, Founder + CEO of Tea Drops Sashee Chandran is spilling the piping hot tea on how they keep customers coming back for more! Tune in to episode 8, available now on YouTube and Spotify.

If you have yet to hone in on your holiday strategy NOW is the time! soona is here to help you bring your holiday vision to life and skyrocket your sales this season.

@lizgiorgi 

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