there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into the $100,000 club? part of it is demand for your product of course but part of it is winning the attention of your potential customers.
we know Amazon has a lot of rules and requirements when it comes to the types of photos and videos that can be used. but those rules shouldn’t stifle your ability to be creative with how you present your products. starting with listing images.
🔥 tip: only the hero image needs to be on a pure white background. the rest of your listing images can tell the story of your product.
listing images can feel like a tough nut to crack with creativity but there are plenty of ways to make your standard product-on-white images stand out: interesting shadows. unique angles. filling the frame with complimentary props. ingredient close-ups. showing off pack sizes. to learn more about how soona can help you take your listing images to the next level: check out this post.
having images and videos that put your product’s best features on display is a must-have for your Amazon and ecommerce stores. since your customers aren’t in-person to test it out or ask you questions about it you have to rely on your photos and videos to do the selling for you. spotlight content could show anything from your product in use to ingredients used to what’s inside the box.
love lifestyle images
introduce the fam
if an aimless shopper comes across your Amazon page through one product that may not quite be what they think they’re looking for: your A+ content is your chance to pitch any other similar products you have.
video rules all
the best part about utilizing video is how creative you can get. soona can create fun + colorful videos that tell the story of your product in multiple ways. think: features highlight. product-in-use. testimonials. stop-motion displays. unboxing. 360 spin. how-to.
video is an excellent way to speak directly to your customer and ensure the highlights and selling points are coming across exactly how you want them to.