May 25, 2021
June is Pride month & the celebration is bigger. than. ever. if your brand believes in a message year-round: your content should reflect it. so how can you mindfully celebrate Pride with content?
celebrate people. both online + offline. yes - absolutely create content that supports what your brand supports. but also get out and show your support alongside the community you serve.
this is not only a time for brands to speak. It’s a great time for brands to listen. create a good mix of showing your support through brand content + the voices of employees / customers / advocates.
celebrate close to home. literally within your business. when you create a diverse culture + nurture it: it shows up in everything you do. authentic businesses make authentic statements.
the best thing you can do to celebrate Pride doesn’t just happen in June. It’s a forever thing. create tiny moments of celebration throughout the year + make it a mainstay in your business. it’s a celebration. but it’s so much more. ready to kick off Pride month with soona? read about The Candor Clause + add a Pride scene to your shoot.