we get it: you love sales. who doesn’t? selling more in your e-commerce store is goal number 1 for most soona customers. every brand has a different amount of content needs to help them make those sales happen. some of it has to do with your funnel. and a lot has to do with how many products you sell or how often you launch new products. creating new and dynamic content is one of the most effective marketing strategies for bringing in new sales and repeat sales for existing customers.
If you are trying to:
- grow sales
- launch new products
- launch new sales channels
- add social media shopping
- drive repeat customer sales
then creating a quarterly content strategy is a sound strategy for your business. content is not only a great way to inspire sales - it is an essential way to bring customers back. but how does a brand create content that is designed specifically to convert?
✨ spoiler alert: soona is the answer.
but let’s break that down.
quarter 1: ditch product on white. capture all your products on a color backdrop that matches your brand. be sure to get all angles and even consider adding video. soona brands that choose product on color instead of product on white convert 27% more traffic to their website.
quarter 2: bring in the human touch. it’s time to invest in adding a model to all your images - regardless of your category. adding a hand model increases conversion by as much as 30% for brands on the soona platform.
quarter 3: integrate video into your product listing pages with new how-to videos for your top-selling products.
quarter 4: get trendy. soona trend sets are designed to help brands take advantage of the latest trends without having to spend major bucks. check out the latest trend sets.
bonus Black Friday and Cyber Monday: every e-commerce store needs to take advantage of the holiday track and sell their products during the Black Friday and Cyber Monday rush. this is a great time to update your home page banner images and your email banners. bonus points if you go for a wholesale Instagram campaign featuring custom content too.
your content should support your sales - not the other way around. it may even make sense to upgrade to monthly content creation once you start to see some traction with your assets driving sales. and soona can help you do that too.
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we get it: you love sales. who doesn’t? selling more in your e-commerce store is goal number 1 for most soona customers. every brand has a different amount of content needs to help them make those sales happen. some of it has to do with your funnel. and a lot has to do with how many products you sell or how often you launch new products. creating new and dynamic content is one of the most effective marketing strategies for bringing in new sales and repeat sales for existing customers.
If you are trying to:
- grow sales
- launch new products
- launch new sales channels
- add social media shopping
- drive repeat customer sales
then creating a quarterly content strategy is a sound strategy for your business. content is not only a great way to inspire sales - it is an essential way to bring customers back. but how does a brand create content that is designed specifically to convert?
✨ spoiler alert: soona is the answer.
but let’s break that down.
quarter 1: ditch product on white. capture all your products on a color backdrop that matches your brand. be sure to get all angles and even consider adding video. soona brands that choose product on color instead of product on white convert 27% more traffic to their website.
quarter 2: bring in the human touch. it’s time to invest in adding a model to all your images - regardless of your category. adding a hand model increases conversion by as much as 30% for brands on the soona platform.
quarter 3: integrate video into your product listing pages with new how-to videos for your top-selling products.
quarter 4: get trendy. soona trend sets are designed to help brands take advantage of the latest trends without having to spend major bucks. check out the latest trend sets.
bonus Black Friday and Cyber Monday: every e-commerce store needs to take advantage of the holiday track and sell their products during the Black Friday and Cyber Monday rush. this is a great time to update your home page banner images and your email banners. bonus points if you go for a wholesale Instagram campaign featuring custom content too.
your content should support your sales - not the other way around. it may even make sense to upgrade to monthly content creation once you start to see some traction with your assets driving sales. and soona can help you do that too.
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