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Practical ways to build a clothing brand on Instagram

building a clothing brand on ig is like building a capsule wardrobe, with a little planning and patience you’ll start seeing the benefits in no time.

Marissa Noble Hemingway
Marissa Noble Hemingway
sr social media manager
Marissa Noble Hemingway
sr social media manager
October 14, 2022
-
1
min

Building a clothing brand on ig is like building a capsule wardrobe, with a little planning and patience you’ll start seeing the benefits in no time. By using the best photos and engagement strategies, you can build a clothing brand on Instagram that will attract your audience, boost sales, and help you succeed.

When it comes to businesses using Instagram as a marketing approach, it's a competitive, fast-paced world with many benefits. A clothing brand-forward Instagram strategy could boost sales, drive traffic, and attract a community of loyal followers. A good Instagram strategy for a clothing brand should use various tools to share experiences by telling a story to captivate an audience. The challenge lies in making your product visible as competition is high – and the fashion world is fast growing. So, building a clothing brand on Instagram is vital.

Why Instagram is making clothing brands so successful

Today, Instagram is a driving force for several clothing brands, making way for new trends and clothing inspiration. Because of this, its trendsetting prowess isn't showing any signs of slowing down. Many clothing brands are reaching their target audience through Instagram shopping. These businesses use features like influencer marketing and shoppable posts to showcase their brands on Instagram. From t-shirts and trousers to gowns and sheer skirts, the modern fashion trends have a viral impact on Instagram.

We can't deny that several clothing trends emanate from celebrities' red carpet looks and supermodels on the runway at fashion weeks. Yet, Instagram still leads a significant amount of clothing-forward conversations and trends. For brands, Instagram is taking center-stage concerning their promotion, awareness, and driving sales. Since Instagram is helping to modify the trends that dominate the streets, it's time to build your clothing brand there with the following tips.

Tip #1: Clothing product photography

Instagram is an empire of beautiful photos. Everyone expects you to produce high-quality pictures in your Instagram feed, even if you're not a clothing brand. Many believe that a quality photo should have the following elements:

It must tell a story 

A picture is worth a thousand words. any photo that can tell a story gets the most engagement on Instagram – pictures that challenge people's minds.

Let's look at it this way:

A simple photo of a t-shirt won't pass a message across. but a photo of someone wearing the t-shirt and holding the sleeves is a little story already. Why? Because it's relatable.

{{studio-ad="/external-components"}}

Use high-resolution photos

Instagram implies "instant telegram," yet people don't upload pictures using its camera function. Why? The answer is simple: it lacks the same undeniable functions as your phone camera. High-resolution pictures are critical to Instagram photography – nobody likes to engage with low-quality, blurry photos. So, if you want to build your clothing brand, use an excellent camera to enable your pictures to stand out.

Tip #2: Cross-platform promotions

You can cross-promote across several other platforms. Whether you link a pinterest pin back to an Instagram reel or promote your latest Instagram drop on tiktok, it's good to use your existing audiences on other channels to build your Instagram. Our partner sophie of see the way i see is a queen at cross-platform marketing! This audience knows who you are, likes you and may already own an Instagram account.

Tip #3: Choose a look for your grid

Besides consistently creating highly engaging content, having a unique Instagram grid is an effective way to convert a more significant percentage of profile visitors into followers. The first thing people do when discovering an Instagram account is to scroll through it quickly while unintentionally accessing their bio, how the grid looks, and some followers. A carefully crafted Instagram grid won't make more people discover your page. But it will boost the percentage of people finding you who eventually convert into new followers compared to a page that provides something similar without an effort to create a differentiated aesthetic. Over time, that slight boost in conversion can bring thousands of new followers. in a highly competitive Instagram environment, that is something.

Tip #4: Include captions and hashtags

An image alone won't be compelling without catchy words to reinforce action. Ensure you add action words like tag a friend or double tap to drive more engagements. Look for hashtags that fit your target market and industry by researching the hashtags your competitors or similar clothing brands might be using.

Even though there is no direct clue of people using the hashtags, you will know your follower's demographics through free analytics. Checking Instagram’s free analytics will help you know if you’re attracting the right people.

Tip #5: Make your feed shoppable

Say you own a beautiful brick and mortar clothing store with an attractive window display pointing out on a busy street. Each product is well arranged in an appealing composition, and by creatively highlighting their best points.

But, there’s still a problem.

Even though your display window may attract people, they might still pass by your shop without visiting to buy if they’re just not ready. Disastrous, isn't it?

Instagram works similarly! So, it would be best to make your clothing brand Instagram shoppable from the onset. you can create a cta for your prospects by adding a clickable link to your bio. This will take them straight to your website. Also, you can use apps to make products on your pictures buyable or make it easier for them to buy from your feed through Instagram's new shoppable function – Instagram shopping.

Many people don't know how to sell clothes on Instagram shopping – a new Instagram feature that allows people to shop your videos and photos. It offers brands a mesmerizing storefront for potential buyers to explore your best products. You can tag reels, products in feed posts, and live broadcasts once Instagram shopping is enabled.

Let soona help you build a clothing brand on Instagram

There are several ways you can build your clothing brand. But good product photography is the foundation for all of them.  By choosing soona, you are assured of a professional, on-demand, and reliable photographer or videographer at a fixed, affordable rate. Contact us today for more information.

Building a clothing brand on ig is like building a capsule wardrobe, with a little planning and patience you’ll start seeing the benefits in no time. By using the best photos and engagement strategies, you can build a clothing brand on Instagram that will attract your audience, boost sales, and help you succeed.

When it comes to businesses using Instagram as a marketing approach, it's a competitive, fast-paced world with many benefits. A clothing brand-forward Instagram strategy could boost sales, drive traffic, and attract a community of loyal followers. A good Instagram strategy for a clothing brand should use various tools to share experiences by telling a story to captivate an audience. The challenge lies in making your product visible as competition is high – and the fashion world is fast growing. So, building a clothing brand on Instagram is vital.

Why Instagram is making clothing brands so successful

Today, Instagram is a driving force for several clothing brands, making way for new trends and clothing inspiration. Because of this, its trendsetting prowess isn't showing any signs of slowing down. Many clothing brands are reaching their target audience through Instagram shopping. These businesses use features like influencer marketing and shoppable posts to showcase their brands on Instagram. From t-shirts and trousers to gowns and sheer skirts, the modern fashion trends have a viral impact on Instagram.

We can't deny that several clothing trends emanate from celebrities' red carpet looks and supermodels on the runway at fashion weeks. Yet, Instagram still leads a significant amount of clothing-forward conversations and trends. For brands, Instagram is taking center-stage concerning their promotion, awareness, and driving sales. Since Instagram is helping to modify the trends that dominate the streets, it's time to build your clothing brand there with the following tips.

Tip #1: Clothing product photography

Instagram is an empire of beautiful photos. Everyone expects you to produce high-quality pictures in your Instagram feed, even if you're not a clothing brand. Many believe that a quality photo should have the following elements:

It must tell a story 

A picture is worth a thousand words. any photo that can tell a story gets the most engagement on Instagram – pictures that challenge people's minds.

Let's look at it this way:

A simple photo of a t-shirt won't pass a message across. but a photo of someone wearing the t-shirt and holding the sleeves is a little story already. Why? Because it's relatable.

{{studio-ad="/external-components"}}

Use high-resolution photos

Instagram implies "instant telegram," yet people don't upload pictures using its camera function. Why? The answer is simple: it lacks the same undeniable functions as your phone camera. High-resolution pictures are critical to Instagram photography – nobody likes to engage with low-quality, blurry photos. So, if you want to build your clothing brand, use an excellent camera to enable your pictures to stand out.

Tip #2: Cross-platform promotions

You can cross-promote across several other platforms. Whether you link a pinterest pin back to an Instagram reel or promote your latest Instagram drop on tiktok, it's good to use your existing audiences on other channels to build your Instagram. Our partner sophie of see the way i see is a queen at cross-platform marketing! This audience knows who you are, likes you and may already own an Instagram account.

Tip #3: Choose a look for your grid

Besides consistently creating highly engaging content, having a unique Instagram grid is an effective way to convert a more significant percentage of profile visitors into followers. The first thing people do when discovering an Instagram account is to scroll through it quickly while unintentionally accessing their bio, how the grid looks, and some followers. A carefully crafted Instagram grid won't make more people discover your page. But it will boost the percentage of people finding you who eventually convert into new followers compared to a page that provides something similar without an effort to create a differentiated aesthetic. Over time, that slight boost in conversion can bring thousands of new followers. in a highly competitive Instagram environment, that is something.

Tip #4: Include captions and hashtags

An image alone won't be compelling without catchy words to reinforce action. Ensure you add action words like tag a friend or double tap to drive more engagements. Look for hashtags that fit your target market and industry by researching the hashtags your competitors or similar clothing brands might be using.

Even though there is no direct clue of people using the hashtags, you will know your follower's demographics through free analytics. Checking Instagram’s free analytics will help you know if you’re attracting the right people.

Tip #5: Make your feed shoppable

Say you own a beautiful brick and mortar clothing store with an attractive window display pointing out on a busy street. Each product is well arranged in an appealing composition, and by creatively highlighting their best points.

But, there’s still a problem.

Even though your display window may attract people, they might still pass by your shop without visiting to buy if they’re just not ready. Disastrous, isn't it?

Instagram works similarly! So, it would be best to make your clothing brand Instagram shoppable from the onset. you can create a cta for your prospects by adding a clickable link to your bio. This will take them straight to your website. Also, you can use apps to make products on your pictures buyable or make it easier for them to buy from your feed through Instagram's new shoppable function – Instagram shopping.

Many people don't know how to sell clothes on Instagram shopping – a new Instagram feature that allows people to shop your videos and photos. It offers brands a mesmerizing storefront for potential buyers to explore your best products. You can tag reels, products in feed posts, and live broadcasts once Instagram shopping is enabled.

Let soona help you build a clothing brand on Instagram

There are several ways you can build your clothing brand. But good product photography is the foundation for all of them.  By choosing soona, you are assured of a professional, on-demand, and reliable photographer or videographer at a fixed, affordable rate. Contact us today for more information.

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