fresh takes on the content game

trends & brands & visuals driving the way we shop & like & connect with each other

why we created trend sets

why we created trend sets

the ecomm content landscape is constantly changing: what works. what doesn’t. what might work for a little bit but requires a refresh in a few months. do you move with the trends or do you keep your...

how to create the ghost mannequin effect

how to create the ghost mannequin effect

have you ever wanted to demonstrate the fit and shape of your product without having a model in the shot? there’s a photography solution for that: the ghost mannequin effect. not like Casper 👻. the...

how much are quality images really worth?

how much are quality images really worth?

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product...

why now is the best time to get a new headshot

why now is the best time to get a new headshot

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an...

Why Visual Planning for Your Instagram Feed Matters

Why Visual Planning for Your Instagram Feed Matters

pulling up your fav photos or gathering props for your next shoot is a blast. it’s that burst of creative energy as you imagine the role each piece of content plays. the story it tells.    but...

white background photography: what to know & avoid

white background photography: what to know & avoid

white background photography: fairly easy to master. but don’t let its simplicity fool you.  there are a few things you should know before you get started. including what to generally avoid to get...

the secret to super high-converting content is humans

the secret to super high-converting content is humans

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.  all true. but if you want it to convert: it should...

12 tips to elevate your ecomm lifestyle photography

12 tips to elevate your ecomm lifestyle photography

product photography isn’t one-size-fits-all. you need to be familiar with so many varied styles: flat-lays. product-on-white. action. the list goes on. and you may need an assortment of all of these...

may content calendar

may content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

big news: soona raises Series A funding

big news: soona raises Series A funding

we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...

6 tips to make food photos stand out

6 tips to make food photos stand out

when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...

3 ways to make your first soona shoot a success

3 ways to make your first soona shoot a success

we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success.   get inspired & share with the soona crew the key to making...

why you should add nature to your content

why you should add nature to your content

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to...

give understated content a punch of power

give understated content a punch of power

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...

april content calendar

april content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

what to expect on a soona virtual shoot

what to expect on a soona virtual shoot

at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...

soona’s role in closing the gender gap

soona’s role in closing the gender gap

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of...

three reasons more product photos = more $$$

three reasons more product photos = more $$$

major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...

meet the soona referral program

meet the soona referral program

the soona referral program is HERE.  what’s better than creating great content for your business? showing it off to everyone you can! now you’ll get rewarded for sharing your soona love. get a free...

9 easy ways to create beautiful jewelry photography

9 easy ways to create beautiful jewelry photography

jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....

how to tell your product story through the 5 senses

how to tell your product story through the 5 senses

you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...

how to maximize ecommerce product photography impact

how to maximize ecommerce product photography impact

it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors.  creating compelling ecommerce product photos is a...

what does it mean to reach your content dream state?

what does it mean to reach your content dream state?

everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...

spring trend sets have arrived!

spring trend sets have arrived!

we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...

use every celebration for content creation

use every celebration for content creation

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....

how to combat creative fatigue

how to combat creative fatigue

whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...

10 tips to create irresistible headshot photography

10 tips to create irresistible headshot photography

they say a picture is worth a thousand words. what is your headshot saying about you?  a headshot photo introduces you before you say anything out loud - it is your photographic first impression....

Makeup Product Photography: 13 Tips to Stand-Out

Makeup Product Photography: 13 Tips to Stand-Out

we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...

product-on-color is the future of ecomm

product-on-color is the future of ecomm

let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...

soona’s March content calendar

soona’s March content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

8 Key Steps to Perfect Flat Lay Photography

8 Key Steps to Perfect Flat Lay Photography

in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...

2 ways to build trust through content

2 ways to build trust through content

trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...

how to tell a story with your product

how to tell a story with your product

humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...

soona’s CEO makes the Forbes 2021 Next 1,000 List

soona’s CEO makes the Forbes 2021 Next 1,000 List

it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...

5 secrets to effective digital ads

5 secrets to effective digital ads

we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...

an ode to short-form video

an ode to short-form video

for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...

how to punch above your weight class with content

how to punch above your weight class with content

let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...

the founders of soona share their pandemic learnings

the founders of soona share their pandemic learnings

no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...

harness your creativity with one simple hack

harness your creativity with one simple hack

I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...

6 steps to create amazing clothing photography

6 steps to create amazing clothing photography

if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...

soona’s February content calendar

soona’s February content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

Shopify image sizes: every type explained

Shopify image sizes: every type explained

you asked. we're answering. here's everything you've ever needed to know about Shopify image sizing! image sizing for your Shopify store may feel low on your list but it’s actually really important...

how to bridge the gap between IRL shopping and ecomm

how to bridge the gap between IRL shopping and ecomm

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...

soona’s January content calendar

soona’s January content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

extra budget to spend? create a content stash!

extra budget to spend? create a content stash!

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...

4 steps to a successful content audit

4 steps to a successful content audit

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...

4 Reasons We Love Using Hand Models

4 Reasons We Love Using Hand Models

say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...

what people are saying: holiday edition 🎁

what people are saying: holiday edition 🎁

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...

GIFs that keeps on giving: 4 GIF ideas to try

GIFs that keeps on giving: 4 GIF ideas to try

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with...

create the PERFECT gift guide

create the PERFECT gift guide

putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is...

🔥 trend alert 🔥 unboxing content

🔥 trend alert 🔥 unboxing content

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...

how to stand out with your Amazon A+ content

how to stand out with your Amazon A+ content

there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into...

have a stress-free holiday season with soona

have a stress-free holiday season with soona

preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them.  to make the holidays stress-free soona is offering 12 (count...

why you shouldn’t skip Halloween content + marketing

why you shouldn’t skip Halloween content + marketing

often when the end of September rolls around marketers are so focused on end-of-year holiday campaigns that the first holiday of the season is forgotten about. but we’re here to say that Halloween...

6 ways to sweeten your Amazon main images

6 ways to sweeten your Amazon main images

who doesn’t like a little eye candy? it immediately draws attention. captivates the imagination. and boosts levels of oxytocin (the “feel good hormone”) — which means it can make your day a little...

5 Ways To Use Two-Toned Backdrops

5 Ways To Use Two-Toned Backdrops

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a...

make a splash with August’s trend of the month

make a splash with August’s trend of the month

as the summer months keep heating up, we’re cooling down with our favorite trend this month: water. we’re obsessed with taking products for a swim! if you’re wanting a content refresh or a creative...

headshots for all has officially arrived

headshots for all has officially arrived

🌈 introducing headshots for all 🌈 we’re on a mission to help you look good. feel good. do good. we believe in the power of a photographic first impression so we are giving everyone a free headshot....

introducing the soona style quiz

introducing the soona style quiz

WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality.  but it’s hard to nail down when you’re so in it everyday.  your visual style can...

mother’s day gift guide

mother’s day gift guide

it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona...

what’s new with ecomm content?

what’s new with ecomm content?

one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your...

up your content game: add color

up your content game: add color

in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.

Hello Lauren Schneck!

Hello Lauren Schneck!

Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.

Black Friday or Cyber Monday? Help!?

Black Friday or Cyber Monday? Help!?

So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?

The answer – BOTH 🛍️

Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰

Why? Let’s break it down.

soona Anytime Now Features Real Time Chat!

soona Anytime Now Features Real Time Chat!

At soona, we are all about making professional production more accessible, affordable and fun! And part of having fun is all about collaboration. #collabfab And nothing makes it easier to collab than to be able to chat with the people you are working with all the time.

Three Ways To Get Your Brand Holiday Ready

Three Ways To Get Your Brand Holiday Ready

Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪

Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…

soona at Twin Cities Start Up Week!

soona at Twin Cities Start Up Week!

The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.

introducing soona anytime: the future of content creation

introducing soona anytime: the future of content creation

the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.

current trends we <3 love on instagram

current trends we <3 love on instagram

Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.

Here are 5 current trends we are seeing clients use to motivate clicks to cart.

holiday content trends your brand should embrace for 2019

holiday content trends your brand should embrace for 2019

I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”

But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.

We heard you: And we changed our pricing!

TRULY LISTENING – is hard work. But, we heard you. Our pricing was just too damn complicated. We like simplicity too. That’s why our pricing is now simple, simple, simple.

why we created trend sets

why we created trend sets

the ecomm content landscape is constantly changing: what works. what doesn’t. what might work for a little bit but requires a refresh in a few months. do you move with the trends or do you keep your...

how to create the ghost mannequin effect

how to create the ghost mannequin effect

have you ever wanted to demonstrate the fit and shape of your product without having a model in the shot? there’s a photography solution for that: the ghost mannequin effect. not like Casper 👻. the...

how much are quality images really worth?

how much are quality images really worth?

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product...

why now is the best time to get a new headshot

why now is the best time to get a new headshot

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an...

Why Visual Planning for Your Instagram Feed Matters

Why Visual Planning for Your Instagram Feed Matters

pulling up your fav photos or gathering props for your next shoot is a blast. it’s that burst of creative energy as you imagine the role each piece of content plays. the story it tells.    but...

white background photography: what to know & avoid

white background photography: what to know & avoid

white background photography: fairly easy to master. but don’t let its simplicity fool you.  there are a few things you should know before you get started. including what to generally avoid to get...

the secret to super high-converting content is humans

the secret to super high-converting content is humans

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.  all true. but if you want it to convert: it should...

12 tips to elevate your ecomm lifestyle photography

12 tips to elevate your ecomm lifestyle photography

product photography isn’t one-size-fits-all. you need to be familiar with so many varied styles: flat-lays. product-on-white. action. the list goes on. and you may need an assortment of all of these...

may content calendar

may content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

big news: soona raises Series A funding

big news: soona raises Series A funding

we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...

6 tips to make food photos stand out

6 tips to make food photos stand out

when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...

3 ways to make your first soona shoot a success

3 ways to make your first soona shoot a success

we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success.   get inspired & share with the soona crew the key to making...

why you should add nature to your content

why you should add nature to your content

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to...

give understated content a punch of power

give understated content a punch of power

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...

april content calendar

april content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

what to expect on a soona virtual shoot

what to expect on a soona virtual shoot

at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...

soona’s role in closing the gender gap

soona’s role in closing the gender gap

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of...

three reasons more product photos = more $$$

three reasons more product photos = more $$$

major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...

meet the soona referral program

meet the soona referral program

the soona referral program is HERE.  what’s better than creating great content for your business? showing it off to everyone you can! now you’ll get rewarded for sharing your soona love. get a free...

9 easy ways to create beautiful jewelry photography

9 easy ways to create beautiful jewelry photography

jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....

how to tell your product story through the 5 senses

how to tell your product story through the 5 senses

you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...

how to maximize ecommerce product photography impact

how to maximize ecommerce product photography impact

it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors.  creating compelling ecommerce product photos is a...

what does it mean to reach your content dream state?

what does it mean to reach your content dream state?

everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...

spring trend sets have arrived!

spring trend sets have arrived!

we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...

use every celebration for content creation

use every celebration for content creation

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....

how to combat creative fatigue

how to combat creative fatigue

whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...

10 tips to create irresistible headshot photography

10 tips to create irresistible headshot photography

they say a picture is worth a thousand words. what is your headshot saying about you?  a headshot photo introduces you before you say anything out loud - it is your photographic first impression....

Makeup Product Photography: 13 Tips to Stand-Out

Makeup Product Photography: 13 Tips to Stand-Out

we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...

product-on-color is the future of ecomm

product-on-color is the future of ecomm

let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...

soona’s March content calendar

soona’s March content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

8 Key Steps to Perfect Flat Lay Photography

8 Key Steps to Perfect Flat Lay Photography

in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...

2 ways to build trust through content

2 ways to build trust through content

trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...

how to tell a story with your product

how to tell a story with your product

humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...

soona’s CEO makes the Forbes 2021 Next 1,000 List

soona’s CEO makes the Forbes 2021 Next 1,000 List

it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...

5 secrets to effective digital ads

5 secrets to effective digital ads

we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...

an ode to short-form video

an ode to short-form video

for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...

how to punch above your weight class with content

how to punch above your weight class with content

let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...

the founders of soona share their pandemic learnings

the founders of soona share their pandemic learnings

no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...

harness your creativity with one simple hack

harness your creativity with one simple hack

I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...

6 steps to create amazing clothing photography

6 steps to create amazing clothing photography

if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...

soona’s February content calendar

soona’s February content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

Shopify image sizes: every type explained

Shopify image sizes: every type explained

you asked. we're answering. here's everything you've ever needed to know about Shopify image sizing! image sizing for your Shopify store may feel low on your list but it’s actually really important...

how to bridge the gap between IRL shopping and ecomm

how to bridge the gap between IRL shopping and ecomm

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...

soona’s January content calendar

soona’s January content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

extra budget to spend? create a content stash!

extra budget to spend? create a content stash!

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...

4 steps to a successful content audit

4 steps to a successful content audit

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...

4 Reasons We Love Using Hand Models

4 Reasons We Love Using Hand Models

say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...

what people are saying: holiday edition 🎁

what people are saying: holiday edition 🎁

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...

GIFs that keeps on giving: 4 GIF ideas to try

GIFs that keeps on giving: 4 GIF ideas to try

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with...

create the PERFECT gift guide

create the PERFECT gift guide

putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is...

🔥 trend alert 🔥 unboxing content

🔥 trend alert 🔥 unboxing content

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...

how to stand out with your Amazon A+ content

how to stand out with your Amazon A+ content

there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into...

have a stress-free holiday season with soona

have a stress-free holiday season with soona

preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them.  to make the holidays stress-free soona is offering 12 (count...

why you shouldn’t skip Halloween content + marketing

why you shouldn’t skip Halloween content + marketing

often when the end of September rolls around marketers are so focused on end-of-year holiday campaigns that the first holiday of the season is forgotten about. but we’re here to say that Halloween...

6 ways to sweeten your Amazon main images

6 ways to sweeten your Amazon main images

who doesn’t like a little eye candy? it immediately draws attention. captivates the imagination. and boosts levels of oxytocin (the “feel good hormone”) — which means it can make your day a little...

5 Ways To Use Two-Toned Backdrops

5 Ways To Use Two-Toned Backdrops

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a...

make a splash with August’s trend of the month

make a splash with August’s trend of the month

as the summer months keep heating up, we’re cooling down with our favorite trend this month: water. we’re obsessed with taking products for a swim! if you’re wanting a content refresh or a creative...

headshots for all has officially arrived

headshots for all has officially arrived

🌈 introducing headshots for all 🌈 we’re on a mission to help you look good. feel good. do good. we believe in the power of a photographic first impression so we are giving everyone a free headshot....

introducing the soona style quiz

introducing the soona style quiz

WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality.  but it’s hard to nail down when you’re so in it everyday.  your visual style can...

mother’s day gift guide

mother’s day gift guide

it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona...

what’s new with ecomm content?

what’s new with ecomm content?

one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your...

up your content game: add color

up your content game: add color

in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.

Hello Lauren Schneck!

Hello Lauren Schneck!

Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.

Black Friday or Cyber Monday? Help!?

Black Friday or Cyber Monday? Help!?

So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?

The answer – BOTH 🛍️

Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰

Why? Let’s break it down.

soona Anytime Now Features Real Time Chat!

soona Anytime Now Features Real Time Chat!

At soona, we are all about making professional production more accessible, affordable and fun! And part of having fun is all about collaboration. #collabfab And nothing makes it easier to collab than to be able to chat with the people you are working with all the time.

Three Ways To Get Your Brand Holiday Ready

Three Ways To Get Your Brand Holiday Ready

Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪

Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…

soona at Twin Cities Start Up Week!

soona at Twin Cities Start Up Week!

The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.

introducing soona anytime: the future of content creation

introducing soona anytime: the future of content creation

the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.

current trends we <3 love on instagram

current trends we <3 love on instagram

Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.

Here are 5 current trends we are seeing clients use to motivate clicks to cart.

holiday content trends your brand should embrace for 2019

holiday content trends your brand should embrace for 2019

I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”

But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.

We heard you: And we changed our pricing!

TRULY LISTENING – is hard work. But, we heard you. Our pricing was just too damn complicated. We like simplicity too. That’s why our pricing is now simple, simple, simple.

soona