
fresh takes on the content game
trends & brands & visuals driving the way we shop & like & connect with each other
big news: soona raises Series A funding
we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...
15 ecommerce customer acquisition strategies to succeed in 2021
ah. ecommerce customer acquisition. it’s the lifeblood that runs through the veins of your business. yep. it’s that essential. it can be a slippery thing to grasp. but capture it you must. and...
6 tips to make food photos stand out
when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...
3 ways to make your first soona shoot a success
we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success. get inspired & share with the soona crew the key to making...
why you should add nature to your content
I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone. humans we were made to...
give understated content a punch of power
i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...
april content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
what to expect on a soona virtual shoot
at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...
soona’s role in closing the gender gap
awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts: women comprised 16% of...
three reasons more product photos = more $$$
major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...
meet the soona referral program
IT. HAS. ARRIVED. we are SO excited to announce the long-awaited soona referral program is HERE. 🥳 what’s better than creating great content for your business? doing it with your friends! get a free...
9 easy ways to create beautiful jewelry photography
jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....
how to tell your product story through the 5 senses
you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...
how to maximize ecommerce product photography impact
it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors. creating compelling ecommerce product photos is a...
what does it mean to reach your content dream state?
everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...
spring trend sets have arrived!
we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...
use every celebration for content creation
since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....
how to combat creative fatigue
whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...
10 tips to create irresistible headshot photography
they say a picture is worth a thousand words. what is your headshot saying about you? a headshot photo introduces you before you say anything out loud - it is your photographic first impression....
10 best practices to easily upgrade your ecommerce photography
types of ecommerce product photography product photos there are actually a lot of options when it comes to high-quality ecomm product images. every image doesn’t have to be product-on-white. adding...
Makeup Product Photography: 13 Tips to Stand-Out
we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...
product-on-color is the future of ecomm
let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...
soona’s March content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
6 best ecomm photo editing apps to level up your website
we’re here to help you sort through the countless apps that offer profesh. high-quality. & functional photo editing software. these apps offer anything from tools to remove a stray strand of...
how to incorporate video into your ecommerce marketing (with examples)
there’s no doubt about it: video content reigns supreme. 👑 especially when it comes to ecommerce. but understanding how to make video an integral part of your ecommerce marketing can feel confusing?...
8 Key Steps to Perfect Flat Lay Photography
in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...
2 ways to build trust through content
trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...
how to tell a story with your product
humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...
soona’s CEO makes the Forbes 2021 Next 1,000 List
it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...
5 secrets to effective digital ads
we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...
an ode to short-form video
for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...
17 tips to prepare products for your ecommerce photoshoot
product preparation is critical picture this: you have a big presentation where you want - no… need - to convince someone of your brilliant idea. it’s critical that the group you are presenting to...
how to punch above your weight class with content
let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...
the founders of soona share their pandemic learnings
no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...
harness your creativity with one simple hack
I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...
The Complete Product Photography Pricing Guide (2021 Edition)
you probably know product photography is an essential part of your business. but to understand why it’s so important will help inform your content strategy for your website. social media. emails....
6 steps to create amazing clothing photography
if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...
soona’s February content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
Shopify image sizes: every type explained
you asked. we're answering. here's everything you've ever needed to know about Shopify image sizing! image sizing for your Shopify store may feel low on your list but it’s actually really important...
how to bridge the gap between IRL shopping and ecomm
here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...
soona’s January content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
extra budget to spend? create a content stash!
we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...
4 steps to a successful content audit
any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...
4 Reasons We Love Using Hand Models
say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...
what people are saying: holiday edition 🎁
we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...
GIFs that keeps on giving: 4 GIF ideas to try
if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs. according to a recent report by Facebook: ads with...
create the PERFECT gift guide
putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is...
traditional or unconventional? make soona’s holiday scenes your own!
when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves -...
🔥 trend alert 🔥 unboxing content
online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...
how to stand out with your Amazon A+ content
there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into...
have a stress-free holiday season with soona
preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them. to make the holidays stress-free soona is offering 12 (count...
3 content strategies to try (and how to execute them!) this holiday season
every marketer has been faced with the same set of questions: is this content working? how can I improve the odds of this content working? what do I try next if this content isn’t working? these are...
it’s spooky season! two ways we love using Halloween hands in content
when it comes to Halloween content there is no shortage of ways to get creative with your content. we’re talking spider webs. smoke. mirrors. black roses. but have you thought about transforming...
why you shouldn’t skip Halloween content + marketing
often when the end of September rolls around marketers are so focused on end-of-year holiday campaigns that the first holiday of the season is forgotten about. but we’re here to say that Halloween...
6 ways to sweeten your Amazon main images
who doesn’t like a little eye candy? it immediately draws attention. captivates the imagination. and boosts levels of oxytocin (the “feel good hormone”) — which means it can make your day a little...
3 reasons we love cellophane (yep we said cellophane!)
making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our...
5 Ways To Use Two-Toned Backdrops
if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a...
water works: how two soona clients elevated their content
if you’re out of ideas for creative approaches you want to take during your photo or video shoot we have the answers: water! it’s amazing how much adding water to a photoshoot can change the look of...
make a splash with August’s trend of the month
as the summer months keep heating up, we’re cooling down with our favorite trend this month: water. we’re obsessed with taking products for a swim! if you’re wanting a content refresh or a creative...
headshots for all has officially arrived
🌈 introducing headshots for all 🌈 we’re on a mission to help you look good. feel good. do good. we believe in the power of a photographic first impression so we are giving everyone a free headshot....
introducing the soona style quiz
WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality. but it’s hard to nail down when you’re so in it everyday. your visual style can...
mother’s day gift guide
it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona...
what’s new with ecomm content?
one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your...
3 questions to answer before your store launch
check these 3 boxes and make sure your content strategy is in a strong place before pressing “publish!”
WFH? join your shoot from anywhere 🏡
join your shoots from your desk. wherever your desk may be 🏡
how soona is handling COVID-19
to keep our customers and crew safe, we have instituted the following proactive measures.
up your content game: add consistency
every touchpoint of your customer’s journey – from scrolling SKUs to double-tapping your Instagram – should feel consistent.
up your content game: add movement
video allows us to capture an audience. but what matters is holding their attention.
your shoots just got easier 👏 introducing…
at soona, we’re here to create fast casual content, so we created a fast casual shot building experience for you.
up your content game: add color
in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.
download our FREE Valentine’s Day custom shot list 💌
we ❤️ this time of year soft, pastel pinks and warm, friendly reds. notes of affections and sweet candy hearts. a time to show love for your customers and appreciation to your fans. we have all the...
we found the perfect e-commerce content equation
We swear by this simple formula for cart to cash success.
listen to our co-founder and CEO on NPR discussing the Candor Clause
Our co-founder and CEO appeared on NPR’s All Things Considered this week to share her experience which led to the creation of the Candor Clause. Listen to the story by Yuki Naguchi.
meet our amazing co-founder: A Forbes 30 Under 30 Winner!
Please meet our Chief Creative officer, Hayley Anderson. She was just named Forbes 30 Under 30 and we could not be more proud! Let’s take some time to meet with her!
Hello Lauren Schneck!
Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.
Black Friday or Cyber Monday? Help!?
So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?
The answer – BOTH 🛍️
Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰
Why? Let’s break it down.
soona Anytime Now Features Real Time Chat!
At soona, we are all about making professional production more accessible, affordable and fun! And part of having fun is all about collaboration. #collabfab And nothing makes it easier to collab than to be able to chat with the people you are working with all the time.
Three Ways To Get Your Brand Holiday Ready
Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪
Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…
client crush Q&A: Arrive Outdoors and their first soona Anytime experience
Arrive Outdoors holds a special place in our heart because they were one of our first Anytime clients to test the experience before it officially launched! They take the hassle out of planning for a camping trip by delivering all your camping supplies to your door or destination. SUPER convenient.
soona at Twin Cities Start Up Week!
The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.
Making Your Product Pop: The Best in Bountiful Background Trends to Consider
It’s easy to head into a photoshoot and NOT have A CLUE what backdrop to use.
*Big inhale and exhale*
Don’t fret, here at soona we’ll help you make these decisions.
client crush Q&A’s – how we helped three clients become finalists in the MNcup!!!
we thrive seeing our clients S H I N E. we are constantly proud of our clients experimenting with their brand & products here in our studio space with our crew! it’s an honor to be your marketing resource that helps you grow your business & advance your company’s creativity!
All the places to find soona at Denver Startup Week 2019
One of our favorite weeks of the year is Denver Start Up Week and this year is going to be epic. Not only are we pumped to attend and learn from the best of the best, but we are also thrilled to be speaking and sharing ideas in some amazing panels.
introducing soona anytime: the future of content creation
the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.
client crush Q&A: LEVO Oil on why they love the delicious content they created at soona
we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.
current trends we <3 love on instagram
Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.
Here are 5 current trends we are seeing clients use to motivate clicks to cart.
holiday content trends your brand should embrace for 2019
I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”
But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.
How Consultants and Service-Based Businesses Can Stand Out in the Content Marketing Game
Every single brand has the ability to be visual. It may be easy to assume that a PERSON is not a PRODUCT, but of course, we all have stories to tell. We all have ways to bring our work to life. And we all have a valuable contribution to make to the visual universe where content gets shared.
Don’t Be Bitter: Creating an Edge in a Competitive Content Landscape
As creators, storytellers and brand marketers, there is a fine line between admiration and infuriation. And when you are not using the fuel of that tension to grow your business or advance your creative – it can quickly become a toxic place to work from.
We heard you: And we changed our pricing!
TRULY LISTENING – is hard work. But, we heard you. Our pricing was just too damn complicated. We like simplicity too. That’s why our pricing is now simple, simple, simple.
holy sheet! how soona helped a bedding brand grow their Amazon sales 3000%
A new and emerging product company has to DIY a lot to get their product off the ground. But choosing to pursue professional images for a platform like Amazon can truly be the difference between doing OK and absolutely defining the future of your business.
Why All Startup Founders Should Adopt the Candor Clause
This year, for every 100 businesses that receive venture funding, only 2 of those businesses will be founded by women. And believe it or not, this is progress. Women are creating businesses at record rates. Venture is not keeping up.
Say Goodbye to Stock: How soona Saves Clients from Stock
From forgotten product launch images to seasonal content, there are plenty of “Oh Sh*t” moments in the life of a content marketing creator.
big news: soona raises Series A funding
we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...
15 ecommerce customer acquisition strategies to succeed in 2021
ah. ecommerce customer acquisition. it’s the lifeblood that runs through the veins of your business. yep. it’s that essential. it can be a slippery thing to grasp. but capture it you must. and...
6 tips to make food photos stand out
when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...
3 ways to make your first soona shoot a success
we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success. get inspired & share with the soona crew the key to making...
why you should add nature to your content
I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone. humans we were made to...
give understated content a punch of power
i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...
april content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
what to expect on a soona virtual shoot
at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...
soona’s role in closing the gender gap
awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts: women comprised 16% of...
three reasons more product photos = more $$$
major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...
meet the soona referral program
IT. HAS. ARRIVED. we are SO excited to announce the long-awaited soona referral program is HERE. 🥳 what’s better than creating great content for your business? doing it with your friends! get a free...
9 easy ways to create beautiful jewelry photography
jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....
how to tell your product story through the 5 senses
you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...
how to maximize ecommerce product photography impact
it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors. creating compelling ecommerce product photos is a...
what does it mean to reach your content dream state?
everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...
spring trend sets have arrived!
we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...
use every celebration for content creation
since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....
how to combat creative fatigue
whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...
10 tips to create irresistible headshot photography
they say a picture is worth a thousand words. what is your headshot saying about you? a headshot photo introduces you before you say anything out loud - it is your photographic first impression....
10 best practices to easily upgrade your ecommerce photography
types of ecommerce product photography product photos there are actually a lot of options when it comes to high-quality ecomm product images. every image doesn’t have to be product-on-white. adding...
Makeup Product Photography: 13 Tips to Stand-Out
we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...
product-on-color is the future of ecomm
let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...
soona’s March content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
6 best ecomm photo editing apps to level up your website
we’re here to help you sort through the countless apps that offer profesh. high-quality. & functional photo editing software. these apps offer anything from tools to remove a stray strand of...
how to incorporate video into your ecommerce marketing (with examples)
there’s no doubt about it: video content reigns supreme. 👑 especially when it comes to ecommerce. but understanding how to make video an integral part of your ecommerce marketing can feel confusing?...
8 Key Steps to Perfect Flat Lay Photography
in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...
2 ways to build trust through content
trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...
how to tell a story with your product
humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...
soona’s CEO makes the Forbes 2021 Next 1,000 List
it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...
5 secrets to effective digital ads
we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...
an ode to short-form video
for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...
17 tips to prepare products for your ecommerce photoshoot
product preparation is critical picture this: you have a big presentation where you want - no… need - to convince someone of your brilliant idea. it’s critical that the group you are presenting to...
how to punch above your weight class with content
let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...
the founders of soona share their pandemic learnings
no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...
harness your creativity with one simple hack
I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...
The Complete Product Photography Pricing Guide (2021 Edition)
you probably know product photography is an essential part of your business. but to understand why it’s so important will help inform your content strategy for your website. social media. emails....
6 steps to create amazing clothing photography
if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...
soona’s February content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
Shopify image sizes: every type explained
you asked. we're answering. here's everything you've ever needed to know about Shopify image sizing! image sizing for your Shopify store may feel low on your list but it’s actually really important...
how to bridge the gap between IRL shopping and ecomm
here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...
soona’s January content calendar
stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨ weekly...
extra budget to spend? create a content stash!
we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...
4 steps to a successful content audit
any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...
4 Reasons We Love Using Hand Models
say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...
what people are saying: holiday edition 🎁
we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...
GIFs that keeps on giving: 4 GIF ideas to try
if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs. according to a recent report by Facebook: ads with...
create the PERFECT gift guide
putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is...
traditional or unconventional? make soona’s holiday scenes your own!
when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves -...
🔥 trend alert 🔥 unboxing content
online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...
how to stand out with your Amazon A+ content
there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into...
have a stress-free holiday season with soona
preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them. to make the holidays stress-free soona is offering 12 (count...
3 content strategies to try (and how to execute them!) this holiday season
every marketer has been faced with the same set of questions: is this content working? how can I improve the odds of this content working? what do I try next if this content isn’t working? these are...
it’s spooky season! two ways we love using Halloween hands in content
when it comes to Halloween content there is no shortage of ways to get creative with your content. we’re talking spider webs. smoke. mirrors. black roses. but have you thought about transforming...
why you shouldn’t skip Halloween content + marketing
often when the end of September rolls around marketers are so focused on end-of-year holiday campaigns that the first holiday of the season is forgotten about. but we’re here to say that Halloween...
6 ways to sweeten your Amazon main images
who doesn’t like a little eye candy? it immediately draws attention. captivates the imagination. and boosts levels of oxytocin (the “feel good hormone”) — which means it can make your day a little...
3 reasons we love cellophane (yep we said cellophane!)
making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our...
5 Ways To Use Two-Toned Backdrops
if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a...
water works: how two soona clients elevated their content
if you’re out of ideas for creative approaches you want to take during your photo or video shoot we have the answers: water! it’s amazing how much adding water to a photoshoot can change the look of...
make a splash with August’s trend of the month
as the summer months keep heating up, we’re cooling down with our favorite trend this month: water. we’re obsessed with taking products for a swim! if you’re wanting a content refresh or a creative...
headshots for all has officially arrived
🌈 introducing headshots for all 🌈 we’re on a mission to help you look good. feel good. do good. we believe in the power of a photographic first impression so we are giving everyone a free headshot....
introducing the soona style quiz
WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality. but it’s hard to nail down when you’re so in it everyday. your visual style can...
mother’s day gift guide
it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona...
what’s new with ecomm content?
one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your...
3 questions to answer before your store launch
check these 3 boxes and make sure your content strategy is in a strong place before pressing “publish!”
WFH? join your shoot from anywhere 🏡
join your shoots from your desk. wherever your desk may be 🏡
how soona is handling COVID-19
to keep our customers and crew safe, we have instituted the following proactive measures.
up your content game: add consistency
every touchpoint of your customer’s journey – from scrolling SKUs to double-tapping your Instagram – should feel consistent.
up your content game: add movement
video allows us to capture an audience. but what matters is holding their attention.
your shoots just got easier 👏 introducing…
at soona, we’re here to create fast casual content, so we created a fast casual shot building experience for you.
up your content game: add color
in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.
download our FREE Valentine’s Day custom shot list 💌
we ❤️ this time of year soft, pastel pinks and warm, friendly reds. notes of affections and sweet candy hearts. a time to show love for your customers and appreciation to your fans. we have all the...
we found the perfect e-commerce content equation
We swear by this simple formula for cart to cash success.
listen to our co-founder and CEO on NPR discussing the Candor Clause
Our co-founder and CEO appeared on NPR’s All Things Considered this week to share her experience which led to the creation of the Candor Clause. Listen to the story by Yuki Naguchi.
meet our amazing co-founder: A Forbes 30 Under 30 Winner!
Please meet our Chief Creative officer, Hayley Anderson. She was just named Forbes 30 Under 30 and we could not be more proud! Let’s take some time to meet with her!
Hello Lauren Schneck!
Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.
Black Friday or Cyber Monday? Help!?
So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?
The answer – BOTH 🛍️
Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰
Why? Let’s break it down.
soona Anytime Now Features Real Time Chat!
At soona, we are all about making professional production more accessible, affordable and fun! And part of having fun is all about collaboration. #collabfab And nothing makes it easier to collab than to be able to chat with the people you are working with all the time.
Three Ways To Get Your Brand Holiday Ready
Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪
Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…
client crush Q&A: Arrive Outdoors and their first soona Anytime experience
Arrive Outdoors holds a special place in our heart because they were one of our first Anytime clients to test the experience before it officially launched! They take the hassle out of planning for a camping trip by delivering all your camping supplies to your door or destination. SUPER convenient.
soona at Twin Cities Start Up Week!
The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.
Making Your Product Pop: The Best in Bountiful Background Trends to Consider
It’s easy to head into a photoshoot and NOT have A CLUE what backdrop to use.
*Big inhale and exhale*
Don’t fret, here at soona we’ll help you make these decisions.
client crush Q&A’s – how we helped three clients become finalists in the MNcup!!!
we thrive seeing our clients S H I N E. we are constantly proud of our clients experimenting with their brand & products here in our studio space with our crew! it’s an honor to be your marketing resource that helps you grow your business & advance your company’s creativity!
All the places to find soona at Denver Startup Week 2019
One of our favorite weeks of the year is Denver Start Up Week and this year is going to be epic. Not only are we pumped to attend and learn from the best of the best, but we are also thrilled to be speaking and sharing ideas in some amazing panels.
introducing soona anytime: the future of content creation
the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.
client crush Q&A: LEVO Oil on why they love the delicious content they created at soona
we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.
current trends we <3 love on instagram
Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.
Here are 5 current trends we are seeing clients use to motivate clicks to cart.
holiday content trends your brand should embrace for 2019
I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”
But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.
How Consultants and Service-Based Businesses Can Stand Out in the Content Marketing Game
Every single brand has the ability to be visual. It may be easy to assume that a PERSON is not a PRODUCT, but of course, we all have stories to tell. We all have ways to bring our work to life. And we all have a valuable contribution to make to the visual universe where content gets shared.
Don’t Be Bitter: Creating an Edge in a Competitive Content Landscape
As creators, storytellers and brand marketers, there is a fine line between admiration and infuriation. And when you are not using the fuel of that tension to grow your business or advance your creative – it can quickly become a toxic place to work from.
We heard you: And we changed our pricing!
TRULY LISTENING – is hard work. But, we heard you. Our pricing was just too damn complicated. We like simplicity too. That’s why our pricing is now simple, simple, simple.
holy sheet! how soona helped a bedding brand grow their Amazon sales 3000%
A new and emerging product company has to DIY a lot to get their product off the ground. But choosing to pursue professional images for a platform like Amazon can truly be the difference between doing OK and absolutely defining the future of your business.
Why All Startup Founders Should Adopt the Candor Clause
This year, for every 100 businesses that receive venture funding, only 2 of those businesses will be founded by women. And believe it or not, this is progress. Women are creating businesses at record rates. Venture is not keeping up.
Say Goodbye to Stock: How soona Saves Clients from Stock
From forgotten product launch images to seasonal content, there are plenty of “Oh Sh*t” moments in the life of a content marketing creator.