fresh takes on the content game

the ecomm content landscape is constantly changing: what works. what doesn’t. what might work for a little bit but requires a refresh in a few months. do you move with the trends or do you keep your...

have you ever wanted to demonstrate the fit and shape of your product without having a model in the shot? there’s a photography solution for that: the ghost mannequin effect. not like Casper 👻. the...

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product...

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an...

pulling up your fav photos or gathering props for your next shoot is a blast. it’s that burst of creative energy as you imagine the role each piece of content plays. the story it tells.    but...

white background photography: fairly easy to master. but don’t let its simplicity fool you.  there are a few things you should know before you get started. including what to generally avoid to get...

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.  all true. but if you want it to convert: it should...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...

ah. ecommerce customer acquisition. it’s the lifeblood that runs through the veins of your business. yep. it’s that essential.  it can be a slippery thing to grasp. but capture it you must.  and...

when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...

we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success.   get inspired & share with the soona crew the key to making...

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to...

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of...

major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...

the soona referral program is HERE.  what’s better than creating great content for your business? showing it off to everyone you can! now you’ll get rewarded for sharing your soona love. get a free...

jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....

you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...

it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors.  creating compelling ecommerce product photos is a...

everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...

we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....

whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...

they say a picture is worth a thousand words. what is your headshot saying about you?  a headshot photo introduces you before you say anything out loud - it is your photographic first impression....

types of ecommerce product photography product photos there are actually a lot of options when it comes to high-quality ecomm product images. every image doesn’t have to be product-on-white. adding...

we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...

let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

we’re here to help you sort through the countless apps that offer profesh. high-quality. & functional photo editing software. these apps offer anything from tools to remove a stray strand of...

there’s no doubt about it: video content reigns supreme. 👑 especially when it comes to ecommerce. but understanding how to make video an integral part of your ecommerce marketing can feel confusing?...

in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...

trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...

humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...

it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...

we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...

for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...

product preparation is critical picture this: you have a big presentation where you want - no… need - to convince someone of your brilliant idea. it’s critical that the group you are presenting to...

let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...

no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...

I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...

you probably know product photography is an essential part of your business. but to understand why it’s so important will help inform your content strategy for your website. social media. emails....

if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...

say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with...

when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves -...

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...

making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our...

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a...

WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality.  but it’s hard to nail down when you’re so in it everyday.  your visual style can...

it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona...

one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your...

check these 3 boxes and make sure your content strategy is in a strong place before pressing “publish!”

join your shoots from your desk. wherever your desk may be 🏡

to keep our customers and crew safe, we have instituted the following proactive measures.

every touchpoint of your customer’s journey – from scrolling SKUs to double-tapping your Instagram – should feel consistent.

video allows us to capture an audience. but what matters is holding their attention.

at soona, we’re here to create fast casual content, so we created a fast casual shot building experience for you. 

in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.

we ❤️ this time of year soft, pastel pinks and warm, friendly reds. notes of affections and sweet candy hearts. a time to show love for your customers and appreciation to your fans. we have all the...

We swear by this simple formula for cart to cash success. 

Our co-founder and CEO appeared on NPR’s All Things Considered this week to share her experience which led to the creation of the Candor Clause. Listen to the story by Yuki Naguchi.

Please meet our Chief Creative officer, Hayley Anderson. She was just named Forbes 30 Under 30 and we could not be more proud! Let’s take some time to meet with her!

Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.

So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?

The answer – BOTH 🛍️

Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰

Why? Let’s break it down.

Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪

Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…

Arrive Outdoors holds a special place in our heart because they were one of our first Anytime clients to test the experience before it officially launched! They take the hassle out of planning for a camping trip by delivering all your camping supplies to your door or destination. SUPER convenient.

The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.

It’s easy to head into a photoshoot and NOT have A CLUE what backdrop to use.

*Big inhale and exhale*

Don’t fret, here at soona we’ll help you make these decisions.  

we thrive seeing our clients S H I N E. we are constantly proud of our clients experimenting with their brand & products here in our studio space with our crew! it’s an honor to be your marketing resource that helps you grow your business & advance your company’s creativity!

One of our favorite weeks of the year is Denver Start Up Week and this year is going to be epic. Not only are we pumped to attend and learn from the best of the best, but we are also thrilled to be speaking and sharing ideas in some amazing panels.

the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.

we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.

Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.

Here are 5 current trends we are seeing clients use to motivate clicks to cart.

I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”

But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.