fresh takes on the content game

trends & brands & visuals driving the way we shop & like & connect with each other

october content calendar

october content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

september content calendar

september content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

happy 1st birthday Headshots for All

happy 1st birthday Headshots for All

a great headshot is a game-changer. we created the soona Headshots for All program on the belief that everyone deserves to put their best foot forward and access to a stellar headshot should not be...

everything you need to know about discovery shoots

everything you need to know about discovery shoots

soona is the content creation platform you have to see to believe. that’s why we’ve created a new way for you to experience the magic of a soona shoot before you even book: the discovery shoot. ...

where ecommerce is going next

where ecommerce is going next

it’s tempting to look at ecommerce giants like Amazon and Shopify and think: where else can this industry possibly go? but we’re still in the early stages of the ecommerce revolution and in my...

august content calendar

august content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

how Avocado Club used soona to win on social media

how Avocado Club used soona to win on social media

when The Avocado Club came to soona: they relied mostly on user-generated content that showcased how much their customers love their product. ✨ spoiler: they love it a lot.  but Brandon Fassburg—CEO...

soona says: a peek into the future of content

soona says: a peek into the future of content

at soona: we keep our finger on the pulse of the ecomm content industry. we took a look into the future of content. here’s a peek into what we saw.🌀 360 photos are 100% necessary.  it’s simple. but...

what everybody models means for businesses

what everybody models means for businesses

Q: what is everybody models?  A: in short - it’s soona’s fix for the modeling industry + its outdated approach. our models are normal. everyday people. ✨ here are the full deets on why we built a...

how NOELLE Cosmetics sold out their site with soona

how NOELLE Cosmetics sold out their site with soona

NOELLE Cosmetics wasn’t 100% sure what they needed when they came to soona. Jerhonda Pace - the founder and CEO of NOELLE Cosmetics - started her business by mixing ingredients in her kitchen to use...

july content calendar

july content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

outsourcing vs in-house ecommerce photography

outsourcing vs in-house ecommerce photography

so you’re ready to snap those unforgettable ecommerce product photos. but you’re not sure whether you should work with an internal team - or outsource them. don’t worry: it’s not always clear which...

5 ways to use gifs in your content strategy

5 ways to use gifs in your content strategy

you’ve LOL’d at GIFs while scrolling through your phone. maybe you’ve even saved one for a future interaction. or you were simply glad your favorite brand showed you how to tie that new top you...

3 ways to maximize 4th of July sales using content

3 ways to maximize 4th of July sales using content

while the last couple of years have looked quite a bit different: 4th of July is consistently a  hugely successful holiday for retail in the otherwise slow summer months. and online shopping is...

expert guide to footwear photography for ecommerce

expert guide to footwear photography for ecommerce

footwear photography is going to have a lot of similarities with — say — makeup or jewelry best practices.  footwear is something that holds a lot of responsibility: comfort. style. ease....

how to optimize Shopify images for performance

how to optimize Shopify images for performance

 if your business is on Shopify, chances are you’ve got tons of product photos and have spent countless hours sorting through your product images to choose the very best ones. every Shopify page...

how to celebrate Pride with visual content

how to celebrate Pride with visual content

June is Pride month & the celebration is bigger. than. ever.   if your brand believes in a message year-round: your content should reflect it.  so how can you mindfully celebrate Pride with...

the new trend set collection is here!

the new trend set collection is here!

we’re so excited to announce our new trend sets have arrived! ecomm sellers: a new season means a full content refresh. give your platforms a fresh look. this collection is coming in 🔥 hot 🔥 with a...

models vs mannequins: when to use each

models vs mannequins: when to use each

have your ecommerce sales been sluggishly chugging along? it might be time to reevaluate those product photos - and how you’re showcasing your products.  today’s online customers need a gentle nudge...

june content calendar

june content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

The do’s and don’t’s of hiring a diverse team

The do’s and don’t’s of hiring a diverse team

81% of our team at soona is made up of diverse talent. in other words: white men are the minority. in just over two years: we’ve opened three locations + built a Shopify app + hired 50+ people. we...

3 quick tips to kickstart your father’s day promo

3 quick tips to kickstart your father’s day promo

Father’s Day is sneaking up on us. it’s time to prep so your store will be ready for gift-buying. here’s three quick & easy things to do in the weeks leading up to it:1. make it easy-peasy for...

how to create hero images for ecommerce

how to create hero images for ecommerce

the impact of a great hero image can not be overstated. it’s that big banner or background image on the landing page of a brand’s website. the sale graphic that flashes. the playful photo with text...

why we created trend sets

why we created trend sets

the ecomm content landscape is constantly changing: what works. what doesn’t. what might work for a little bit but requires a refresh in a few months. do you move with the trends or do you keep your...

how to create the ghost mannequin effect

how to create the ghost mannequin effect

have you ever wanted to demonstrate the fit and shape of your product without having a model in the shot? there’s a photography solution for that: the ghost mannequin effect. not like Casper 👻. the...

how much are quality images really worth?

how much are quality images really worth?

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product...

why now is the best time to get a new headshot

why now is the best time to get a new headshot

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an...

Why Visual Planning for Your Instagram Feed Matters

Why Visual Planning for Your Instagram Feed Matters

pulling up your fav photos or gathering props for your next shoot is a blast. it’s that burst of creative energy as you imagine the role each piece of content plays. the story it tells.    but...

white background photography: what to know & avoid

white background photography: what to know & avoid

white background photography: fairly easy to master. but don’t let its simplicity fool you.  there are a few things you should know before you get started. including what to generally avoid to get...

the secret to super high-converting content is humans

the secret to super high-converting content is humans

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.  all true. but if you want it to convert: it should...

12 tips to elevate your ecomm lifestyle photography

12 tips to elevate your ecomm lifestyle photography

product photography isn’t one-size-fits-all. you need to be familiar with so many varied styles: flat-lays. product-on-white. action. the list goes on. and you may need an assortment of all of these...

may content calendar

may content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

big news: soona raises Series A funding

big news: soona raises Series A funding

we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...

6 tips to make food photos stand out

6 tips to make food photos stand out

when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...

3 ways to make your first soona shoot a success

3 ways to make your first soona shoot a success

we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success.   get inspired & share with the soona crew the key to making...

why you should add nature to your content

why you should add nature to your content

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to...

give understated content a punch of power

give understated content a punch of power

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...

april content calendar

april content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

what to expect on a soona virtual shoot

what to expect on a soona virtual shoot

at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...

soona’s role in closing the gender gap

soona’s role in closing the gender gap

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of...

three reasons more product photos = more $$$

three reasons more product photos = more $$$

major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...

meet the soona referral program

meet the soona referral program

the soona referral program is HERE.  what’s better than creating great content for your business? showing it off to everyone you can! now you’ll get rewarded for sharing your soona love. get a free...

9 easy ways to create beautiful jewelry photography

9 easy ways to create beautiful jewelry photography

jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....

how to tell your product story through the 5 senses

how to tell your product story through the 5 senses

you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...

how to maximize ecommerce product photography impact

how to maximize ecommerce product photography impact

it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors.  creating compelling ecommerce product photos is a...

what does it mean to reach your content dream state?

what does it mean to reach your content dream state?

everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...

spring trend sets have arrived!

spring trend sets have arrived!

we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...

use every celebration for content creation

use every celebration for content creation

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....

how to combat creative fatigue

how to combat creative fatigue

whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...

10 tips to create irresistible headshot photography

10 tips to create irresistible headshot photography

they say a picture is worth a thousand words. what is your headshot saying about you?  a headshot photo introduces you before you say anything out loud - it is your photographic first impression....

Makeup Product Photography: 13 Tips to Stand-Out

Makeup Product Photography: 13 Tips to Stand-Out

we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...

product-on-color is the future of ecomm

product-on-color is the future of ecomm

let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...

soona’s March content calendar

soona’s March content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

8 Key Steps to Perfect Flat Lay Photography

8 Key Steps to Perfect Flat Lay Photography

in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...

2 ways to build trust through content

2 ways to build trust through content

trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...

how to tell a story with your product

how to tell a story with your product

humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...

soona’s CEO makes the Forbes 2021 Next 1,000 List

soona’s CEO makes the Forbes 2021 Next 1,000 List

it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...

5 secrets to effective digital ads

5 secrets to effective digital ads

we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...

an ode to short-form video

an ode to short-form video

for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...

how to punch above your weight class with content

how to punch above your weight class with content

let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...

the founders of soona share their pandemic learnings

the founders of soona share their pandemic learnings

no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...

harness your creativity with one simple hack

harness your creativity with one simple hack

I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...

6 steps to create amazing clothing photography

6 steps to create amazing clothing photography

if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...

soona’s February content calendar

soona’s February content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

Shopify image sizes: every type explained

Shopify image sizes: every type explained

you asked. we're answering. here's everything you've ever needed to know about Shopify image sizing! image sizing for your Shopify store may feel low on your list but it’s actually really important...

how to bridge the gap between IRL shopping and ecomm

how to bridge the gap between IRL shopping and ecomm

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...

soona’s January content calendar

soona’s January content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

extra budget to spend? create a content stash!

extra budget to spend? create a content stash!

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...

4 steps to a successful content audit

4 steps to a successful content audit

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...

4 Reasons We Love Using Hand Models

4 Reasons We Love Using Hand Models

say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...

what people are saying: holiday edition 🎁

what people are saying: holiday edition 🎁

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...

GIFs that keeps on giving: 4 GIF ideas to try

GIFs that keeps on giving: 4 GIF ideas to try

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with...

create the PERFECT gift guide

create the PERFECT gift guide

putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is...

🔥 trend alert 🔥 unboxing content

🔥 trend alert 🔥 unboxing content

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...

how to stand out with your Amazon A+ content

how to stand out with your Amazon A+ content

there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into...

have a stress-free holiday season with soona

have a stress-free holiday season with soona

preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them.  to make the holidays stress-free soona is offering 12 (count...

october content calendar

october content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

september content calendar

september content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

happy 1st birthday Headshots for All

happy 1st birthday Headshots for All

a great headshot is a game-changer. we created the soona Headshots for All program on the belief that everyone deserves to put their best foot forward and access to a stellar headshot should not be...

everything you need to know about discovery shoots

everything you need to know about discovery shoots

soona is the content creation platform you have to see to believe. that’s why we’ve created a new way for you to experience the magic of a soona shoot before you even book: the discovery shoot. ...

where ecommerce is going next

where ecommerce is going next

it’s tempting to look at ecommerce giants like Amazon and Shopify and think: where else can this industry possibly go? but we’re still in the early stages of the ecommerce revolution and in my...

august content calendar

august content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

how Avocado Club used soona to win on social media

how Avocado Club used soona to win on social media

when The Avocado Club came to soona: they relied mostly on user-generated content that showcased how much their customers love their product. ✨ spoiler: they love it a lot.  but Brandon Fassburg—CEO...

soona says: a peek into the future of content

soona says: a peek into the future of content

at soona: we keep our finger on the pulse of the ecomm content industry. we took a look into the future of content. here’s a peek into what we saw.🌀 360 photos are 100% necessary.  it’s simple. but...

what everybody models means for businesses

what everybody models means for businesses

Q: what is everybody models?  A: in short - it’s soona’s fix for the modeling industry + its outdated approach. our models are normal. everyday people. ✨ here are the full deets on why we built a...

how NOELLE Cosmetics sold out their site with soona

how NOELLE Cosmetics sold out their site with soona

NOELLE Cosmetics wasn’t 100% sure what they needed when they came to soona. Jerhonda Pace - the founder and CEO of NOELLE Cosmetics - started her business by mixing ingredients in her kitchen to use...

july content calendar

july content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

outsourcing vs in-house ecommerce photography

outsourcing vs in-house ecommerce photography

so you’re ready to snap those unforgettable ecommerce product photos. but you’re not sure whether you should work with an internal team - or outsource them. don’t worry: it’s not always clear which...

5 ways to use gifs in your content strategy

5 ways to use gifs in your content strategy

you’ve LOL’d at GIFs while scrolling through your phone. maybe you’ve even saved one for a future interaction. or you were simply glad your favorite brand showed you how to tie that new top you...

3 ways to maximize 4th of July sales using content

3 ways to maximize 4th of July sales using content

while the last couple of years have looked quite a bit different: 4th of July is consistently a  hugely successful holiday for retail in the otherwise slow summer months. and online shopping is...

expert guide to footwear photography for ecommerce

expert guide to footwear photography for ecommerce

footwear photography is going to have a lot of similarities with — say — makeup or jewelry best practices.  footwear is something that holds a lot of responsibility: comfort. style. ease....

how to optimize Shopify images for performance

how to optimize Shopify images for performance

 if your business is on Shopify, chances are you’ve got tons of product photos and have spent countless hours sorting through your product images to choose the very best ones. every Shopify page...

how to celebrate Pride with visual content

how to celebrate Pride with visual content

June is Pride month & the celebration is bigger. than. ever.   if your brand believes in a message year-round: your content should reflect it.  so how can you mindfully celebrate Pride with...

the new trend set collection is here!

the new trend set collection is here!

we’re so excited to announce our new trend sets have arrived! ecomm sellers: a new season means a full content refresh. give your platforms a fresh look. this collection is coming in 🔥 hot 🔥 with a...

models vs mannequins: when to use each

models vs mannequins: when to use each

have your ecommerce sales been sluggishly chugging along? it might be time to reevaluate those product photos - and how you’re showcasing your products.  today’s online customers need a gentle nudge...

june content calendar

june content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

The do’s and don’t’s of hiring a diverse team

The do’s and don’t’s of hiring a diverse team

81% of our team at soona is made up of diverse talent. in other words: white men are the minority. in just over two years: we’ve opened three locations + built a Shopify app + hired 50+ people. we...

3 quick tips to kickstart your father’s day promo

3 quick tips to kickstart your father’s day promo

Father’s Day is sneaking up on us. it’s time to prep so your store will be ready for gift-buying. here’s three quick & easy things to do in the weeks leading up to it:1. make it easy-peasy for...

how to create hero images for ecommerce

how to create hero images for ecommerce

the impact of a great hero image can not be overstated. it’s that big banner or background image on the landing page of a brand’s website. the sale graphic that flashes. the playful photo with text...

why we created trend sets

why we created trend sets

the ecomm content landscape is constantly changing: what works. what doesn’t. what might work for a little bit but requires a refresh in a few months. do you move with the trends or do you keep your...

how to create the ghost mannequin effect

how to create the ghost mannequin effect

have you ever wanted to demonstrate the fit and shape of your product without having a model in the shot? there’s a photography solution for that: the ghost mannequin effect. not like Casper 👻. the...

how much are quality images really worth?

how much are quality images really worth?

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product...

why now is the best time to get a new headshot

why now is the best time to get a new headshot

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an...

Why Visual Planning for Your Instagram Feed Matters

Why Visual Planning for Your Instagram Feed Matters

pulling up your fav photos or gathering props for your next shoot is a blast. it’s that burst of creative energy as you imagine the role each piece of content plays. the story it tells.    but...

white background photography: what to know & avoid

white background photography: what to know & avoid

white background photography: fairly easy to master. but don’t let its simplicity fool you.  there are a few things you should know before you get started. including what to generally avoid to get...

the secret to super high-converting content is humans

the secret to super high-converting content is humans

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.  all true. but if you want it to convert: it should...

12 tips to elevate your ecomm lifestyle photography

12 tips to elevate your ecomm lifestyle photography

product photography isn’t one-size-fits-all. you need to be familiar with so many varied styles: flat-lays. product-on-white. action. the list goes on. and you may need an assortment of all of these...

may content calendar

may content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

big news: soona raises Series A funding

big news: soona raises Series A funding

we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...

6 tips to make food photos stand out

6 tips to make food photos stand out

when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...

3 ways to make your first soona shoot a success

3 ways to make your first soona shoot a success

we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success.   get inspired & share with the soona crew the key to making...

why you should add nature to your content

why you should add nature to your content

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to...

give understated content a punch of power

give understated content a punch of power

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...

april content calendar

april content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

what to expect on a soona virtual shoot

what to expect on a soona virtual shoot

at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...

soona’s role in closing the gender gap

soona’s role in closing the gender gap

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of...

three reasons more product photos = more $$$

three reasons more product photos = more $$$

major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...

meet the soona referral program

meet the soona referral program

the soona referral program is HERE.  what’s better than creating great content for your business? showing it off to everyone you can! now you’ll get rewarded for sharing your soona love. get a free...

9 easy ways to create beautiful jewelry photography

9 easy ways to create beautiful jewelry photography

jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....

how to tell your product story through the 5 senses

how to tell your product story through the 5 senses

you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...

how to maximize ecommerce product photography impact

how to maximize ecommerce product photography impact

it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors.  creating compelling ecommerce product photos is a...

what does it mean to reach your content dream state?

what does it mean to reach your content dream state?

everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...

spring trend sets have arrived!

spring trend sets have arrived!

we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...

use every celebration for content creation

use every celebration for content creation

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....

how to combat creative fatigue

how to combat creative fatigue

whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...

10 tips to create irresistible headshot photography

10 tips to create irresistible headshot photography

they say a picture is worth a thousand words. what is your headshot saying about you?  a headshot photo introduces you before you say anything out loud - it is your photographic first impression....

Makeup Product Photography: 13 Tips to Stand-Out

Makeup Product Photography: 13 Tips to Stand-Out

we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...

product-on-color is the future of ecomm

product-on-color is the future of ecomm

let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...

soona’s March content calendar

soona’s March content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

8 Key Steps to Perfect Flat Lay Photography

8 Key Steps to Perfect Flat Lay Photography

in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...

2 ways to build trust through content

2 ways to build trust through content

trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...

how to tell a story with your product

how to tell a story with your product

humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...

soona’s CEO makes the Forbes 2021 Next 1,000 List

soona’s CEO makes the Forbes 2021 Next 1,000 List

it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...

5 secrets to effective digital ads

5 secrets to effective digital ads

we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...

an ode to short-form video

an ode to short-form video

for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...

how to punch above your weight class with content

how to punch above your weight class with content

let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...

the founders of soona share their pandemic learnings

the founders of soona share their pandemic learnings

no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...

harness your creativity with one simple hack

harness your creativity with one simple hack

I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...

6 steps to create amazing clothing photography

6 steps to create amazing clothing photography

if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...

soona’s February content calendar

soona’s February content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

Shopify image sizes: every type explained

Shopify image sizes: every type explained

you asked. we're answering. here's everything you've ever needed to know about Shopify image sizing! image sizing for your Shopify store may feel low on your list but it’s actually really important...

how to bridge the gap between IRL shopping and ecomm

how to bridge the gap between IRL shopping and ecomm

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...

soona’s January content calendar

soona’s January content calendar

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

extra budget to spend? create a content stash!

extra budget to spend? create a content stash!

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...

4 steps to a successful content audit

4 steps to a successful content audit

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...

4 Reasons We Love Using Hand Models

4 Reasons We Love Using Hand Models

say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we...

what people are saying: holiday edition 🎁

what people are saying: holiday edition 🎁

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...

GIFs that keeps on giving: 4 GIF ideas to try

GIFs that keeps on giving: 4 GIF ideas to try

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with...

create the PERFECT gift guide

create the PERFECT gift guide

putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is...

🔥 trend alert 🔥 unboxing content

🔥 trend alert 🔥 unboxing content

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...

how to stand out with your Amazon A+ content

how to stand out with your Amazon A+ content

there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into...

have a stress-free holiday season with soona

have a stress-free holiday season with soona

preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them.  to make the holidays stress-free soona is offering 12 (count...

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