fresh takes on the content game

trends & brands & visuals driving the way we shop & like & connect with each other

what people are saying: holiday edition 🎁

what people are saying: holiday edition 🎁

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking the lead on design. props. & art direction while still letting our...

GIFs that keeps on giving: 4 GIF ideas to try

GIFs that keeps on giving: 4 GIF ideas to try

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with subtle movement saw an increase in conversions by 17%. that’s a big...

create the PERFECT gift guide

create the PERFECT gift guide

putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is all a gift guide is so don’t overthink it! you’ve got the goods and it’s...

traditional or unconventional? make soona’s holiday scenes your own!

traditional or unconventional? make soona’s holiday scenes your own!

when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves - they absolutely delivered on that goal! when you look at our holiday...

holiday 2020 trend: unboxing videos

holiday 2020 trend: unboxing videos

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition will be primarily shopping online. in 2019: the U.S. spent just over $135...

how to stand out with your Amazon A+ content

how to stand out with your Amazon A+ content

there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into the $100,000 club? part of it is demand for your product of course...

have a stress-free holiday season with soona

have a stress-free holiday season with soona

preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them.  to make the holidays stress-free soona is offering 12 (count ‘em: 12!) styled holiday scenes and the name of the game is variety....

it’s spooky season! two ways we love using Halloween hands in content

it’s spooky season! two ways we love using Halloween hands in content

when it comes to Halloween content there is no shortage of ways to get creative with your content. we’re talking spider webs. smoke. mirrors. black roses. but have you thought about transforming your content by adding in spooky hands? adding a spooky hand or two is a...

why you shouldn’t skip Halloween content + marketing

why you shouldn’t skip Halloween content + marketing

often when the end of September rolls around marketers are so focused on end-of-year holiday campaigns that the first holiday of the season is forgotten about. but we’re here to say that Halloween and Halloween-themed content is a great way to kick off your holiday...

6 ways to sweeten your Amazon main images

6 ways to sweeten your Amazon main images

who doesn’t like a little eye candy? it immediately draws attention. captivates the imagination. and boosts levels of oxytocin (the “feel good hormone”) — which means it can make your day a little brighter.  eye candy isn’t just about sizzling looks when it comes to...

3 reasons we love cellophane (yep we said cellophane!)

3 reasons we love cellophane (yep we said cellophane!)

making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our favorite out-of-the-box tools to use is cellophane! here are three...

5 Ways To Use Two-Toned Backdrops

5 Ways To Use Two-Toned Backdrops

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a great & subtle way to not only make your product POP but make...

water works: how two soona clients elevated their content

water works: how two soona clients elevated their content

if you’re out of ideas for creative approaches you want to take during your photo or video shoot we have the answers: water! it’s amazing how much adding water to a photoshoot can change the look of your product and elevate your content. it’s free to use and can...

make a splash with August’s trend of the month

make a splash with August’s trend of the month

as the summer months keep heating up, we’re cooling down with our favorite trend this month: water. we’re obsessed with taking products for a swim! if you’re wanting a content refresh or a creative way to showcase your stuff: just add water! 🌊   why we love it....

headshots for all has officially arrived

headshots for all has officially arrived

🌈 introducing headshots for all 🌈 we’re on a mission to help you look good. feel good. do good. we believe in the power of a photographic first impression so we are giving everyone a free headshot. you read that right. we’re giving everyone. everybody. every human. a...

introducing the soona style quiz

introducing the soona style quiz

WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality.  but it’s hard to nail down when you’re so in it everyday.  your visual style can guide what colors you choose to put on your site. the way your...

mother’s day gift guide

mother’s day gift guide

it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona content IRL.  1. Everthine Jewelry   Everthine Jewelry creates...

what’s new with ecomm content?

what’s new with ecomm content?

one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your desk is here with soona for Shopify. at soona we recommend creating...

up your content game: add color

up your content game: add color

in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.

download our FREE Valentine’s Day custom shot list 💌

download our FREE Valentine’s Day custom shot list 💌

we ❤️ this time of year soft, pastel pinks and warm, friendly reds. notes of affections and sweet candy hearts. a time to show love for your customers and appreciation to your fans. we have all the heart shaped props and colorful backgrounds you need to create some...

Hello Lauren Schneck!

Hello Lauren Schneck!

Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.

Black Friday or Cyber Monday? Help!?

Black Friday or Cyber Monday? Help!?

So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?

The answer – BOTH 🛍️

Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰

Why? Let’s break it down.

soona Anytime Now Features Real Time Chat!

soona Anytime Now Features Real Time Chat!

At soona, we are all about making professional production more accessible, affordable and fun! And part of having fun is all about collaboration. #collabfab And nothing makes it easier to collab than to be able to chat with the people you are working with all the time.

Three Ways To Get Your Brand Holiday Ready

Three Ways To Get Your Brand Holiday Ready

Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪

Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…

Hello Zach Smith

Hello Zach Smith

Meet Zach Smith, our Denver Studio Pro. He is a one-of-kind guy with a filmmakers eye and big ol’ heart.

soona at Twin Cities Start Up Week!

soona at Twin Cities Start Up Week!

The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.

introducing soona anytime: the future of content creation

introducing soona anytime: the future of content creation

the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.

current trends we <3 love on instagram

current trends we <3 love on instagram

Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.

Here are 5 current trends we are seeing clients use to motivate clicks to cart.

holiday content trends your brand should embrace for 2019

holiday content trends your brand should embrace for 2019

I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”

But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.

We heard you: And we changed our pricing!

TRULY LISTENING – is hard work. But, we heard you. Our pricing was just too damn complicated. We like simplicity too. That’s why our pricing is now simple, simple, simple.

Why All Startup Founders Should Adopt the Candor Clause

This year, for every 100 businesses that receive venture funding, only 2 of those businesses will be founded by women. And believe it or not, this is progress. Women are creating businesses at record rates. Venture is not keeping up.

what people are saying: holiday edition 🎁

what people are saying: holiday edition 🎁

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking the lead on design. props. & art direction while still letting our...

GIFs that keeps on giving: 4 GIF ideas to try

GIFs that keeps on giving: 4 GIF ideas to try

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with subtle movement saw an increase in conversions by 17%. that’s a big...

create the PERFECT gift guide

create the PERFECT gift guide

putting together the ultimate gift guide to your store can feel like a lot. we’re here to let you in on a little secret: it’s all about organizing. creating various categories of your products is all a gift guide is so don’t overthink it! you’ve got the goods and it’s...

traditional or unconventional? make soona’s holiday scenes your own!

traditional or unconventional? make soona’s holiday scenes your own!

when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves - they absolutely delivered on that goal! when you look at our holiday...

holiday 2020 trend: unboxing videos

holiday 2020 trend: unboxing videos

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition will be primarily shopping online. in 2019: the U.S. spent just over $135...

how to stand out with your Amazon A+ content

how to stand out with your Amazon A+ content

there are 2.5 million sellers on Amazon and at least a million more joining every year. Out of those millions of sellers: roughly only 200,000 have more than $100,000 in sales. how do you break into the $100,000 club? part of it is demand for your product of course...

have a stress-free holiday season with soona

have a stress-free holiday season with soona

preparing for the end of year can be stressful for many reasons but creating a wide range of beautiful content shouldn’t be one of them.  to make the holidays stress-free soona is offering 12 (count ‘em: 12!) styled holiday scenes and the name of the game is variety....

it’s spooky season! two ways we love using Halloween hands in content

it’s spooky season! two ways we love using Halloween hands in content

when it comes to Halloween content there is no shortage of ways to get creative with your content. we’re talking spider webs. smoke. mirrors. black roses. but have you thought about transforming your content by adding in spooky hands? adding a spooky hand or two is a...

why you shouldn’t skip Halloween content + marketing

why you shouldn’t skip Halloween content + marketing

often when the end of September rolls around marketers are so focused on end-of-year holiday campaigns that the first holiday of the season is forgotten about. but we’re here to say that Halloween and Halloween-themed content is a great way to kick off your holiday...

6 ways to sweeten your Amazon main images

6 ways to sweeten your Amazon main images

who doesn’t like a little eye candy? it immediately draws attention. captivates the imagination. and boosts levels of oxytocin (the “feel good hormone”) — which means it can make your day a little brighter.  eye candy isn’t just about sizzling looks when it comes to...

3 reasons we love cellophane (yep we said cellophane!)

3 reasons we love cellophane (yep we said cellophane!)

making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our favorite out-of-the-box tools to use is cellophane! here are three...

5 Ways To Use Two-Toned Backdrops

5 Ways To Use Two-Toned Backdrops

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a great & subtle way to not only make your product POP but make...

water works: how two soona clients elevated their content

water works: how two soona clients elevated their content

if you’re out of ideas for creative approaches you want to take during your photo or video shoot we have the answers: water! it’s amazing how much adding water to a photoshoot can change the look of your product and elevate your content. it’s free to use and can...

make a splash with August’s trend of the month

make a splash with August’s trend of the month

as the summer months keep heating up, we’re cooling down with our favorite trend this month: water. we’re obsessed with taking products for a swim! if you’re wanting a content refresh or a creative way to showcase your stuff: just add water! 🌊   why we love it....

headshots for all has officially arrived

headshots for all has officially arrived

🌈 introducing headshots for all 🌈 we’re on a mission to help you look good. feel good. do good. we believe in the power of a photographic first impression so we are giving everyone a free headshot. you read that right. we’re giving everyone. everybody. every human. a...

introducing the soona style quiz

introducing the soona style quiz

WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality.  but it’s hard to nail down when you’re so in it everyday.  your visual style can guide what colors you choose to put on your site. the way your...

mother’s day gift guide

mother’s day gift guide

it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona content IRL.  1. Everthine Jewelry   Everthine Jewelry creates...

what’s new with ecomm content?

what’s new with ecomm content?

one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your desk is here with soona for Shopify. at soona we recommend creating...

up your content game: add color

up your content game: add color

in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.

download our FREE Valentine’s Day custom shot list 💌

download our FREE Valentine’s Day custom shot list 💌

we ❤️ this time of year soft, pastel pinks and warm, friendly reds. notes of affections and sweet candy hearts. a time to show love for your customers and appreciation to your fans. we have all the heart shaped props and colorful backgrounds you need to create some...

Hello Lauren Schneck!

Hello Lauren Schneck!

Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.

Black Friday or Cyber Monday? Help!?

Black Friday or Cyber Monday? Help!?

So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?

The answer – BOTH 🛍️

Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰

Why? Let’s break it down.

soona Anytime Now Features Real Time Chat!

soona Anytime Now Features Real Time Chat!

At soona, we are all about making professional production more accessible, affordable and fun! And part of having fun is all about collaboration. #collabfab And nothing makes it easier to collab than to be able to chat with the people you are working with all the time.

Three Ways To Get Your Brand Holiday Ready

Three Ways To Get Your Brand Holiday Ready

Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪

Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…

Hello Zach Smith

Hello Zach Smith

Meet Zach Smith, our Denver Studio Pro. He is a one-of-kind guy with a filmmakers eye and big ol’ heart.

soona at Twin Cities Start Up Week!

soona at Twin Cities Start Up Week!

The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.

introducing soona anytime: the future of content creation

introducing soona anytime: the future of content creation

the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

client crush Q&A: LEVO Oil on why they love the delicious content they created at soona

we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.

current trends we <3 love on instagram

current trends we <3 love on instagram

Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.

Here are 5 current trends we are seeing clients use to motivate clicks to cart.

holiday content trends your brand should embrace for 2019

holiday content trends your brand should embrace for 2019

I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”

But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.

We heard you: And we changed our pricing!

TRULY LISTENING – is hard work. But, we heard you. Our pricing was just too damn complicated. We like simplicity too. That’s why our pricing is now simple, simple, simple.

Why All Startup Founders Should Adopt the Candor Clause

This year, for every 100 businesses that receive venture funding, only 2 of those businesses will be founded by women. And believe it or not, this is progress. Women are creating businesses at record rates. Venture is not keeping up.

soona