fresh takes on the content game

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

soona is the content creation platform you have to see to believe. that’s why we’ve created a new way for you to experience the magic of a soona shoot before you even book: the discovery shoot. ...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

there’s no doubt about it: images can make or break your ecommerce business. yep. regardless of which ecommerce platform you use. we humans are visual creatures. and ultimately your sales depend...

when The Avocado Club came to soona: they relied mostly on user-generated content that showcased how much their customers love their product. ✨ spoiler: they love it a lot.  but Brandon Fassburg—CEO...

the world of product videos follows a whole different set of rules from product photography. the video medium is taking off quickly — with Instagram recently announcing that it’s no longer a...

the mission statement at soona is “quality content for all.” it’s a straightforward idea for us: make professional photo and video affordable and accessible to every brand.  but there’s another...

Former CEO and President of Vimeo joins the team as they experience another record-breaking growth year with their Virtual Photoshoot Platform  DENVER--(BUSINESS WIRE)--soona, the world’s first...

so you’re on the hunt for an ecommerce platform. but they aren’t all the same - and not every ecommerce platform works as well for apparel and clothing shops.  it’s time to stop the seemingly...

the jewelry industry is fast-moving and everchanging. JWLgang - a jewelry manufacturer + online store - knows this well.  JWLgang was looking for a way to scale their content without sacrificing...

at soona: we keep our finger on the pulse of the ecomm content industry. we took a look into the future of content. here’s a peek into what we saw.🌀 360 photos are 100% necessary.  it’s simple. but...

as an online business — you want your customers to feel confident purchasing your product without being able to hold it in their hands.  some products are far more dependent on this than others. ...

NOELLE Cosmetics wasn’t 100% sure what they needed when they came to soona. Jerhonda Pace - the founder and CEO of NOELLE Cosmetics - started her business by mixing ingredients in her kitchen to use...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

so you’re ready to snap those unforgettable ecommerce product photos. but you’re not sure whether you should work with an internal team - or outsource them. don’t worry: it’s not always clear which...

model photography just brings something to the table that flat lays and mannequin shots just don’t seem to capture. life. jazz. movement. sometimes that’s just what your product pages need to drive...

you’ve LOL’d at GIFs while scrolling through your phone. maybe you’ve even saved one for a future interaction. or you were simply glad your favorite brand showed you how to tie that new top you...

the first steps to any content strategy are figuring out what you need and scheduling a shoot. here at soona: you buy only what you want or need. but what happens to the rest of the stunning content...

while the last couple of years have looked quite a bit different: 4th of July is consistently a  hugely successful holiday for retail in the otherwise slow summer months. and online shopping is...

footwear photography is going to have a lot of similarities with — say — makeup or jewelry best practices.  footwear is something that holds a lot of responsibility: comfort. style. ease....

 if your business is on Shopify, chances are you’ve got tons of product photos and have spent countless hours sorting through your product images to choose the very best ones. every Shopify page...

June is Pride month & the celebration is bigger. than. ever.   if your brand believes in a message year-round: your content should reflect it.  so how can you mindfully celebrate Pride with...

we’re so excited to announce our new trend sets have arrived! ecomm sellers: a new season means a full content refresh. give your platforms a fresh look. this collection is coming in 🔥 hot 🔥 with a...

have your ecommerce sales been sluggishly chugging along? it might be time to reevaluate those product photos - and how you’re showcasing your products.  today’s online customers need a gentle nudge...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

81% of our team at soona is made up of diverse talent. in other words: white men are the minority. in just over two years: we’ve opened three locations + built a Shopify app + hired 50+ people. we...

the impact of a great hero image can not be overstated. it’s that big banner or background image on the landing page of a brand’s website. the sale graphic that flashes. the playful photo with text...

the ecomm content landscape is constantly changing: what works. what doesn’t. what might work for a little bit but requires a refresh in a few months. do you move with the trends or do you keep your...

have you ever wanted to demonstrate the fit and shape of your product without having a model in the shot? there’s a photography solution for that: the ghost mannequin effect. not like Casper 👻. the...

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product...

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an...

pulling up your fav photos or gathering props for your next shoot is a blast. it’s that burst of creative energy as you imagine the role each piece of content plays. the story it tells.    but...

white background photography: fairly easy to master. but don’t let its simplicity fool you.  there are a few things you should know before you get started. including what to generally avoid to get...

you heard us right. the ecomm world talks a lot about content. it needs to be high-quality. and the right size. and show your product clearly.  all true. but if you want it to convert: it should...

product photography isn’t one-size-fits-all. you need to be familiar with so many varied styles: flat-lays. product-on-white. action. the list goes on. and you may need an assortment of all of these...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

if you've ever booked a shoot with soona: you know that you can add a model to any shoot. you can choose a full-body model / a hand model / even a dog or cat model! this is one of our most-loved...

we’re so excited to officially announce our Series A funding! 🎉 the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation...

ah. ecommerce customer acquisition. it’s the lifeblood that runs through the veins of your business. yep. it’s that essential.  it can be a slippery thing to grasp. but capture it you must.  and...

when photographing your product: you want your customers to see it and want it. we’re stating the obvious here! but for food photography: you’ve got a whole new challenge. your customer needs to...

we want your soona shoot to be everything you've hoped for and making that happen is easy. here's the soona recipe for success.   get inspired & share with the soona crew the key to making...

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to...

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-,...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

at soona you can join your shoots from your desk. wherever your desk may be 🏡. after you book: ship your products & props for free. 📦 when we receive your product we’ll schedule your shoot...

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of...

major key alert 🔑 your customers love good photos and they love lots of them. in fact: they’re looking at content all the time. and they’re looking for photos & videos that make them feel...

the soona referral program is HERE.  what’s better than creating great content for your business? showing it off to everyone you can! now you’ll get rewarded for sharing your soona love. get a free...

jewelry is eye-catching. attractive. elegant. a statement. it sells itself -- right? there are actually quite a few common obstacles when photographing jewelry for your online store or social media....

you’ve probably heard how much you need to tell your “product story” a thousand times. how important it is to tell that story on your website. in your ads. on your socials. but has anyone ever taken...

it’s a visual world we live in. which is precisely why high-quality ecommerce product photography can set you apart from a sea of competitors.  creating compelling ecommerce product photos is a...

everyone has dreams & visions about what they want their business to look like. when you picture your long-term goals: what does your brand look like? what about your ideal customer? when you...

we’re so excited to announce our SPRING TREND SETS HAVE ARRIVED! soona is at it again with our one shoot = a brand spankin’ new library of seasonal content. this time: we’re serving you a full...

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short)....

whether you call it burnout or block - creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration...

they say a picture is worth a thousand words. what is your headshot saying about you?  a headshot photo introduces you before you say anything out loud - it is your photographic first impression....

types of ecommerce product photography product photos there are actually a lot of options when it comes to high-quality ecomm product images. every image doesn’t have to be product-on-white. adding...

we’ve all been scrolling on social media and stopped in our tracks thinking: i have to know their makeup routine. buying makeup is no longer an exclusively in-person experience. we follow tutorials...

let me take you back to a trend from the early 2000s. no - I’m not going to talk about low-rise jeans (although apparently they’re coming back...brace yourself). i’m here to talk about...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

we’re here to help you sort through the countless apps that offer profesh. high-quality. & functional photo editing software. these apps offer anything from tools to remove a stray strand of...

there’s no doubt about it: video content reigns supreme. 👑 especially when it comes to ecommerce. but understanding how to make video an integral part of your ecommerce marketing can feel confusing?...

in its most basic form: flat lay photography is simply a type of product photo taken from above on a flat surface. the main advantage being that a bird’s eye view will show the product clearly and...

trust doesn’t come for free. this is common knowledge in the business world. but when businesses communicate online - they need to work twice as hard as their bricks-and-mortar counterparts to earn...

humans love stories — from cave drawings to Shakespeare’s plays. we’ve been telling them for thousands of years. today we have books + movies + podcasts + blogs + the good ol’ netflix binge. but...

it’s truly no surprise to us here at soona that our CEO - Liz Giorgi - would find her way onto Forbes’ 2021 Next 1,000 List. we are so thrilled to celebrate her and this wonderful recognition of her...

we’re ready to spill the beans on a major marketing tactic: digital advertising. we’re sharing the do’s & dont’s of launching social media ads. how to avoid creative fatigue. how we decide if an...

for over three years: I was a freelance video editor. I worked on videos of every length—from hour-long television segments to thirty-second ads. when you’re cutting for TV: your whole job is...

product preparation is critical picture this: you have a big presentation where you want - no… need - to convince someone of your brilliant idea. it’s critical that the group you are presenting to...

let’s get real. we all know what the competition looks like. on Instagram: beautiful product photos are the norm. if your image is anything less than picture-perfect it’ll drown in a tide of bright...

no one could have planned for 2020. businesses all around the world were forced to shut their doors in the hopes of being able to reopen quickly. but two weeks turned into a month that somehow...

I’m a creative founder. my career has spanned the written word. the still photo. and film. my heart skips a beat when I get to spend time on anything artistic. it’s no surprise then that I flex my...

you probably know product photography is an essential part of your business. but to understand why it’s so important will help inform your content strategy for your website. social media. emails....

if you’re new to the clothing photography world: buckle up! there’s a lot to learn but also a lot of great resources at your fingertips. we’ll go over everything from why high quality images are...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly...

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a...

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in...

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking...

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with...

when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves -...

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition...

making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our...

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a...