fresh takes on the content game

here's a visualization for your ecomm store for 2021: imagine you are walking down the street. you are strolling past adorable little shops with a variety of specialty goods. in the window for each shop is a beautiful design that stops your feet and entices your...

stand out in cluttered feeds this year & get. organized. 😎 we created a fun calendar that will be updated monthly to provide you with weekly content inspiration. calendar includes: ✨  weekly content tips ✨  fun soona content holidays ✨  monthly shotlist ✨  weekly...

we know how it is: you have a chunk of budget left for the year and are trying to find useful ways to spend it so it doesn’t go to waste. we get it. here’s our favorite ways to spend that cash for a new content stash. 💰💻 new ecomm images 💻say goodbye to boring pics!...

any time is a good time to complete a content audit. but there’s something to be said for including a thorough review of your content at the end of a year as you prepare to hit the ground running in January. as the masters of the content domain we know how valuable it...

say so long to boring demo videos and 👋 hello to hand models! adding a soona hand model to your shoot is a quick way to take your content from great to amazing in a snap. here are four reasons we love using hand models: demoing product one of the best and most common...

we knew offering a holiday pack with 12 carefully designed scenes for our clients to pick from would be a game changer. we wanted to make the end of a tough year just a little bit easier by taking the lead on design. props. & art direction while still letting our...

if you know anything about soona you know that we. love. motion. one of our favorite ways to show off a product is through fun and creative GIFs.  according to a recent report by Facebook: ads with subtle movement saw an increase in conversions by 17%. that’s a big...

when our creative team was outlining what they wanted these scenes to look like they had one big goal in mind: offer diversity. offer something for every brand. and - if we do say so ourselves - they absolutely delivered on that goal! when you look at our holiday...

online shopping has never been viewed by customers and sellers as an equal opportunity to in-store shopping. but this year: even those who have made holiday shopping at retail stores a tradition will be primarily shopping online. in 2019: the U.S. spent just over $135...

making your content stand out isn't always easy. that's where we come in! we're always creating unique and interesting ways of helping our clients take their content above and beyond. one of our favorite out-of-the-box tools to use is cellophane! here are three...

if you know anything about soona then you know we. love. color. the more color the better! it's no surprise we are big fans of two-toned backdrops. picking two colors to compliment your product is a great & subtle way to not only make your product POP but make...

WHAT'S YOUR STYLE?the first step to getting assets you love from soona is knowing your brand’s visual personality.  but it’s hard to nail down when you’re so in it everyday.  your visual style can guide what colors you choose to put on your site. the way your...

it's time to call your mom! we’ve put together the ultimate soona client Mother’s Day gift guide! shop online for the best gifts for mom & check out how our amazing clients used their soona content IRL.  1. Everthine Jewelry   Everthine Jewelry creates...

one of the biggest shifts in ecomm content is that customers want to see more content and take deeper dives. more content means more of your time. until now. the future of content creation from your desk is here with soona for Shopify. at soona we recommend creating...

check these 3 boxes and make sure your content strategy is in a strong place before pressing “publish!”

join your shoots from your desk. wherever your desk may be 🏡

to keep our customers and crew safe, we have instituted the following proactive measures.

every touchpoint of your customer’s journey – from scrolling SKUs to double-tapping your Instagram – should feel consistent.

video allows us to capture an audience. but what matters is holding their attention.

at soona, we’re here to create fast casual content, so we created a fast casual shot building experience for you. 

in a sea of product shots on white backgrounds, make your product pop with bright colors and vibrant backdrops. at soona, we know that when you add color, you make a statement.

we ❤️ this time of year soft, pastel pinks and warm, friendly reds. notes of affections and sweet candy hearts. a time to show love for your customers and appreciation to your fans. we have all the heart shaped props and colorful backgrounds you need to create some...

We swear by this simple formula for cart to cash success. 

Our co-founder and CEO appeared on NPR’s All Things Considered this week to share her experience which led to the creation of the Candor Clause. Listen to the story by Yuki Naguchi.

Please meet our Chief Creative officer, Hayley Anderson. She was just named Forbes 30 Under 30 and we could not be more proud! Let’s take some time to meet with her!

Meet Lauren! One of our amazing studio pros in our Minneapolis studio. A documentarian and reality television survivor turned studio genius, Lauren is an all-star leader and creative.

So what’s the deal with Black Friday and Cyber Monday? And which one should you care about?

The answer – BOTH 🛍️

Not having a content plan for this big online shopping weekend is a huge mistake and will cost you 💰💰💰

Why? Let’s break it down.

Whether you are ready or not, the holiday season is upon us and it’s time to make shit happen. 💪

Are you freaking out because you don’t have any ideas yet? Like, where do you even start? What do you do first? 😬 The next two months are going to be cray. But don’t fret. We got you. Here are three simple steps to get you going…

Meet Zach Smith, our Denver Studio Pro. He is a one-of-kind guy with a filmmakers eye and big ol’ heart.

Arrive Outdoors holds a special place in our heart because they were one of our first Anytime clients to test the experience before it officially launched! They take the hassle out of planning for a camping trip by delivering all your camping supplies to your door or destination. SUPER convenient.

The soona team is honored and thrilled to be a part of Twin Cities Start Up Week October 9th through the 16th. This Minnesota-made celebration stretches all across the Twin Cities and is a collection of 150+ events hosted by passionate individuals, community organizations, local business, Fortune 100s and much much more.

It’s easy to head into a photoshoot and NOT have A CLUE what backdrop to use.

*Big inhale and exhale*

Don’t fret, here at soona we’ll help you make these decisions.  

we thrive seeing our clients S H I N E. we are constantly proud of our clients experimenting with their brand & products here in our studio space with our crew! it’s an honor to be your marketing resource that helps you grow your business & advance your company’s creativity!

One of our favorite weeks of the year is Denver Start Up Week and this year is going to be epic. Not only are we pumped to attend and learn from the best of the best, but we are also thrilled to be speaking and sharing ideas in some amazing panels.

the future of content creation is here. it’s the power of professional video. the addicting like-ability of trendy photography. the click to cart conversion of quality content. it’s soona anytime. and it’s bringing product brands the power of beautiful media for less than the price of stock.

we love to brag about our incredible clients. we thrive on creating dynamic content for them; it’s our bread and butter. (Super yum!) let’s meet awesome people like our customer Levo Oil! they are innovators in their industry and making oils and butters more delicious than ever. let’s talk about why we are crushing on them so hard.

Here at soona, we are obsessed with content and trends and social and everything in between. As digital makers, we are constantly exploring ways to push our skills and creativity. Whether it’s a new lighting technique, a fresh new color block or radical way to express a thought. We are ALL about it.

Here are 5 current trends we are seeing clients use to motivate clicks to cart.

I’m sure you’re saying…”um, what? Are you serious? It’s August. Chill out”

But no. As pioneering marketers and savvy content creators, it is crucial to plan ahead. For brands that are planning social calendars on a monthly basis or bi-monthly basis, we suggest amping up your schedule to a quarterly-look ahead when it comes to the holidays. It will be one of the most competitive times of the year to earn the eyeballs of your customers. At soona, we are thinking about how to get those eyeballs excited NOW.