soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.
working with soona is easy
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
photo and video in 24 hours
at soona you only book what you need and buy what you love.
$39 / photos
with soona it's easy to create scroll-stopping product photos that fit any budget.
$93 / video clips
we'll capture all the angles during your shoot and you only buy what you love.
frequently asked questions about soona
do I need to join my virtual shoot with a hand model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
do hand models arrive with manicures?
The hand model service includes clean and unpolished nails that are cared for by the model themselves at home. Your model's hands will be moisturized and cuticles trimmed. Nails will be free of dirt and no longer than 1 cm in length above the fingertip.
If you want a custom polished look - use our custom manicure service for $99 per model.
what kind of models are available?
Our models are every day people local to our studios and our directory is constantly changing. Log into your soona account to browse our directory at book.soona.co/directory to see what kinds of people we may have available for your shoot.
You can book directly with any model in any city straight from the directory. After booking, you'll be able to filter and select your top preferred models from your booking's assigned city.
If you can't find a model that matches your vision, email us at hey@soona.co with the description of your preferences and we'll let you know what options are available.
how do soona prices compare to a modeling agency?
prices at modeling agencies can be variable and booking fees can differ from model to model. there are also usage + renewal fees to use the content after the shoot and there may be extra fees added due to contract negotiations.
at soona you pay a one-time fee that is the same for every soona model. and that’s it! there are no usage or renewal fees - so you never have to worry about where or when you can use your content!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
can I talk with my stylist before a shoot?
You can communicate live with stylists during shoot kick-off calls at the start of a shoot and using the chat feature during the shoot. Please provide clear shot lists and shoot goals before your shoot so our stylists can review and execute on your expectations.
If you're looking to talk to a soona team member before a shoot for production and shot list support you can use our producer service starting at $999.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
what's the price of a stylist?
A stylist is $149 per hour.
Hot tip! To get 10% off all pro-services, sign up for our Standard membership.
what’s included?
inside our Etsy starter pack you’ll receive 5 photos and 1 hand model. what we recommend: utilize our white and colored backgrounds to capture multiple angles. insert your brand elements. bring your product to life with your included hand model in two lifestyle settings to really give your customers a feel for what your products might look and feel like in their hands.
what does fashion styling include?
Our fashion stylists can:
- Steam your items*
- Pin + fit apparel on models
- Create garment + accessory flatlays
If you're looking to include a mannequin in your shoot you can book our ghost mannequin service starting at $249 for seamless floating shots of your apparel.
There may be additional costs incurred if your product or shoot requires significant additional prepwork
how many items can you steam during my shoot?
We can steam up to 20 items. More than 20 items will require multiple steaming upgrades.
how was soona started?
soona was founded by Liz Giorgi and Hayley Anderson after realizing how hard and expensive it is to create professional photo & video. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos.
for example: if you need 16 photos with no model and 12 photos with a hand model we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range.
if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
how much experience do your models have?
We pride ourselves on bringing everyday people local to our studios into our model directory. This allows us to celebrate diversity, accessibility and inclusivity. We offer a wide range of relatable models who have different levels of experience in production. All soona models undergo a test shoot and all operate under the same soona standards and expectations.
what’s included?
our fashion starter pack includes 9 photos + a ghost mannequin and our professional fashion stylists to perfectly convey the details and dynamism of your clothing. these assets are perfect for any application. ecommerce shop. social channels. print. catalogs. and more!
is product assembly included in styling?
soona crew will assemble items that take one hour to assemble. There may be additional costs incurred if your product or shoot requires significant additional prep work
what if I need shots above the elbow? or want to feature other body parts?
For content that features anything more than hands (face, upper arms, torso, legs, feet), book a full body model!
Hand only shots can also be achieved with a full body model.
how many looks can the hair + makeup artist style during the shoot?
soona hair and makeup artists can accomplish up to two natural hair + makeup looks within one hour. We can style and photograph one look about every 30 minutes.
If your shoot goals require changing hair or makeup styles during the session be prepared to account for the extra styling time the artist needs to change the look.
If you have questions about your specific shoot needs and need duration suggestions email hey@soona.co.
what is A+ content?
any brand registered in the Amazon Brand Registry can now upgrade its product details page to include A+ content - formerly known as Enhanced Brand Content. this rich set of tools can improve sales by 5.6% as it allows you to supercharge your appearance in Amazon search and improve the overall conversion rate of each product details page on Amazon.
learn more on Amazon.com
do I need to join my shoot if I book a model?
Yes! We highly encourage attendance for all soona shoots, but especially encourage attendance for shoots with models or other pro-services. This is to ensure you can give live feedback to the model(s) and we can capture your content just the way you need it. We will continue shooting if you are not in attendance!
I’m a nail product brand. how can I showcase my product on models?
to get your nail brand or product looking its best on a model - book with our custom manicure service. the model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.
please prepare to send an extra set or two of your product. one for photographing. and another for our models to take to the nail salon.
where can I browse the models that soona offers?
Log into your soona account to preview our Model Directory at book.soona.co/directory. You can book directly with a model in any city straight from the directory. Or after booking, browse available models in the city you're assigned during Model Selection.
what does fresh ingredient styling include?
Our fresh ingredient stylists can cut and assemble fresh or pre-cooked food + ingredients that you ship to our studio or are purchased through our grocery shopping service. Our kitchens are prop kitchens - therefore stylists are unable to cook or bake in-studio. If you want cooked or baked meals please use a food delivery service to deliver the meals to our studio the day of your shoot.
I have assets that were not created by soona, could your crew edit those?
Yes! Start by filling out this form to let us know your editing needs. A crew member will email you to confirm editing scope + cost. After that, receive your edits in 24-48 hours!
How can I get on the schedule sooner?
When we receive your product, we get you on the schedule for our earliest available date and time. If you would like to be scheduled sooner, you can join our waitlist. Sometimes we have last minute cancelations and can get you on sooner. You must have open availability to sign up for the waitlist.
How does pricing work?
Select a platform membership to get started. The Standard plan unlocks the most value! When you book, you'll pay for models, styling & services. After your shoot, you select & order the assets you love for $39 each + $9 premium edits (which are free for Standard members).
If you only need 1 booking, you can opt to pay the Studio pass fee for $149 per booking.
For ongoing content needs, soona's Enteprise pricing unlocks our best rates, dedicated teams & account management.
What is included in the $149 Studio Pass?
- The Studio Pass covers access to soona’s platform to plan your shoot, manage your content, access your live shoot. It also includes free access to all of soona’s backdrops, lifestyle spaces, props & creative talent.
- It also accommodates small product assembly, simple steaming of products and return handling
What plan is best for me?
Chat with sales! Here are some tips from the crew:
For 1 shoot per year & access to AI studio to generate new assets each month → Basic plan
For 2-3 shoots per year with models or styling, access to AI studio to generate unlimited assets each month, save money on editing, pro services → Standard plan
For quarterly or monthly content creation, get dedicated support and account management, save money and unlock flexible monthly payments → Enterprise plans
What types of ad content can soona create?
soona can create a diverse range of visual ad content, including but not limited to:
- Product photography
- Videos
- Lifestyle photography
- Social media ads
- Banner ads
- Display ads
- Emails
- Text and SMS campaigns
What are soona ad content creative services?
soona’s professional ad content creative services offer a comprehensive suite of solutions to help businesses create high-quality, engaging advertisements. These services include professional photography, videography, styling, and editing, tailored to produce compelling ad content for various platforms including social media, websites, email, and more.