soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.
working with soona is easy
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
photo and video in 24 hours
at soona you only book what you need and buy what you love.
$39 / photos
with soona it's easy to create scroll-stopping product photos that fit any budget.
$93 / video clips
we'll capture all the angles during your shoot and you only buy what you love.
frequently asked questions about soona
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
what’s included?
inside this pack you’ll receive 8 photos that will be delivered as 5 infographics according to Amazon A+ Content best practices. This includes 2 images of your product on a pure white background and 6 photos in lifestyle OR color backdrop. choose your own journey with your colored backdrops and an included hand model to bring your product to life. the best part? With the variety of the Amazon A+ Content Basic Pack you can take advantage of the A/B testing features available on the Amazon platform.
need more? check out our Amazon A+ Content Premium pack which includes video and a full body model.
what if I want the models to wear something other than the standard wardrobe?
Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.
If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.
Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what's the process of booking and scheduling a model?
1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!
what do I need to do after I book?
After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.
how do I share assembly instructions?
Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.
does steaming include styling of the items?
Steaming includes prep time to ensure your items are wrinkle free before your shoot begins, it does not include a stylist on set to style your steamed items. Styling will be required if you’d like your items styled on your shoot.
what apparel products work with ghost mannequins?
Tops:
- shirts, blouses, sweaters, jackets, coats
Bottoms:
- jeans, trousers, shorts, skirts
Other:
- dresses, underwear, socks, swimwear, hats
is styling included with assembly?
An additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.
what stores do you shop at?
We shop at grocery stores local to our studio such as: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
I’m a nail product brand, how can I showcase my product on models?
To get your nail brand or product looking its best on a model, book with our custom manicure service. The model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.
Please prepare to send an extra or two of your product - one for photographing and another for our models to take to the nail salon.
what if I need a specific breed or size pet?
Log in to browse and book directly with pet models in any city from book.soona.co/directory. Filter by pet type, weight, and other measurements in order to find the perfect pet for your brand. Or, after your booking is made, you'll go through model selection which will surface the active pet models in the city your booking is assigned to.
If you’re not seeing a pet type you are looking for, email hey@soona.co with your preferred pet details and we will let you know our options.
what furniture products do you assemble?
furniture products are larger products usually found in a house. office. or business space. furniture products may require power tools to assemble.
furniture includes:
- stools
- chairs
- sofas
- tables & desks
- dressers
- shelves
- beds
what's included?
this pre-built photo shoot includes our most robust offering for a fashion brand. this pack includes 8 photos with a mix of model poses and mannequin styling to give customers a full view of how the clothes will look and fit.
can a stylist swatch my product?
yes! stylists can create texture swatches of your beauty or art products on acrylic surfaces or models (requires a model pro service).
do you shop at restaurants?
No, we currently restrict shopping to grocery stores local to our studio. Please use a food delivery service to deliver food from restaurants to our studio.
how many hair + makeup artists should I book if I need styling for multiple people?
General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.
If you need 4 models styled within one hour - 2 hair and makeup artists will be required.
If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.
is there a maximum amount of time you spend assembling + disassembling?
There is no maximum hours for this service. Since we charge per hour, we can accommodate any amount of assembly needs for your shoot.
can I use a model instead of a mannequin?
For the “floating” ghost mannequin effect we recommend using one of our ghost mannequins with removable pieces that allow us to photograph your product consistently and efficiently. If you’d like a model showcased in the photo - we recommend booking a full body model.
what training do pet models have?
All soona pet models undergo a test shoot to ensure quality photos and direction can be taken. Dog models have basic obedience training (sit, stay, lay down) and cats have the proper temperaments to make a shoot successful.
If your goals require tricks or special commands, provide detailed descriptions about what actions the pet model must be able to perform. Our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.
what is grocery shopping?
Grocery shopping is the service that allows you to select 20 items found at grocery stores that our stylists hand select before your shoot.
what is ghost mannequin styling?
Ghost mannequin refers to the post-production technique that removes a mannequin from a photo to achieve a seamless “floating” effect with your product. The final result showcases your products’ tailored shape and fit.
can I talk to my stylist before a shoot?
you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.
if you'd like to discuss your goals and have support building your shot list: add the producer pro service.
what are trend sets?
soona trend sets are expertly curated + ready-made scenes that include handpicked props to effortlessly immerse your products in the holiday spirit. our trend sets are designed to elevate your brand's presence. captivate your customers. and keep your holiday content preparations stress-free.
how will soona + Trend integrate?
the two platforms will become integrated over the next year. don’t worry - there’s more to come here!
how many creators are in the network?
over 1,000 approved creators have been hand-selected to join trend.io. it is up to you to choose how many different creators you want to work with based on your budget and needs.
can I create with Trend via my soona account?
not yet! right now you can create directly at Trend.io.
how do I get started with Trend?
- visit trend.io
- create a project
- review & approve content creator applications
- collaborate with creators with in-platform messaging and plan content delivery dates
- approve and download content to use where you need it with complete licensing rights
what kind of content can I get with Trend?
Trend is a self-serve platform that hosts a diverse creator network to create photo & video content used primarily for online stores. organic social media content. and paid ads.
how do packs work?
Packs have pre-defined shot lists curated by our team to meet both the creative and technical best practices of various marketplaces and industries. We've defined the number of assets and bundled in discounts based on platform recommendations.
what are the premium video editing add-ons?
The $93 clip includes color correction and trimming your video + soona delivering an edited MP4.
Video clips are the start and stopping of a recording up to 2 minutes long at 1 camera angle. You can purchase the clips individually at $93 per clip and edit them on your own. Or a soona pro can edit your clips together for $93 per clip plus a $99 flat fee. We also have editing add-ons. You can also select pro services (such as a model or styling). This is a prepaid nonrefundable fee and cannot be applied to the purchase of content.
- Pro edit $99: if you are combining 2 clips or 20 clips into 1 final video
- Add music $49: you tell us the vibe. we’ll add a royalty-free song
- Add graphics $49: all logos and graphics must be provided by you! we’ll add to your edit
- Add line of text $9: each sentence or text call out is considered one line
- Crop video $49: first delivered drop is free! each additional crop is $49
If you become a subscriber, the all video premium edits (with the exception of pro-edits) will be FREE! Learn more here.
Read more about the video editing options here!
how do I check out after my shoot to get a final edited video?
Select the bag icon in the top right corner of the video clips you'd like in your final edit. Add the $99 pro edit add-on to one of the clips in your bag. You may select other add-ons like music, text or graphics. Leave detailed notes about the order you'd like the clips in. Enter your payment info and checkout. We'll edit and deliver your final video asap.