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soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.

obvi
all obvi. stores receive $39 off their first shoot or custom packs.
our #1 most asked question:

working with soona is easy

book

plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.

prep

finalize your shot list and select your models! ship us your products in order to get on the schedule.

attend

every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!

shop

only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.

ready to get started?

build a shoot

photo and video in 24 hours

at soona you only book what you need and buy what you love.

a pattern flay lay of gummies

$39 / photos

with soona it's easy to create scroll-stopping product photos that fit any budget.
‍‍

a gif of a bowl of ice cream being drizzled with melted chocolate $93

$93 / video clips

we'll capture all the angles during your shoot and you only buy what you love.

frequently asked questions about soona

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what if I don't need a model for the entire shoot?

we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!

models

what’s included?

inside this pack you’ll receive 8 photos that will be delivered as 5 infographics according to Amazon A+ Content best practices. This includes 2 images of your product on a pure white background and 6 photos in lifestyle OR color backdrop. choose your own journey with your colored backdrops and an included hand model to bring your product to life. the best part? With the variety of the Amazon A+ Content Basic Pack you can take advantage of the A/B testing features available on the Amazon platform. 

need more? check out our Amazon A+ Content Premium pack which includes video and a full body model.

packs — A+ content basic

what if I want the models to wear something other than the standard wardrobe?

Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.

If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.

Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.

full body models

can a stylist source special props or groceries for my shoot?

soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!

If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.

stylists

what's the process of booking and scheduling a model?

1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!

models

what do I need to do after I book?

After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.

building your shoot

how do I share assembly instructions?

Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.

furniture assembly

does steaming include styling of the items?

Steaming includes prep time to ensure your items are wrinkle free before your shoot begins, it does not include a stylist on set to style your steamed items. Styling will be required if you’d like your items styled on your shoot.

steaming

what apparel products work with ghost mannequins?

Tops:

  • shirts, blouses, sweaters, jackets, coats

Bottoms: 

  • jeans, trousers, shorts, skirts

Other:

  • dresses, underwear, socks, swimwear, hats
ghost mannequin

is styling included with assembly?

An additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.

non-furniture assembly

what stores do you shop at?

We shop at grocery stores local to our studio such as: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.

grocery shopping

are stylists creative directors?

Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.

For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.

styling 2

I’m a nail product brand, how can I showcase my product on models?

To get your nail brand or product looking its best on a model, book with our custom manicure service. The model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.

Please prepare to send an extra or two of your product - one for photographing and another for our models to take to the nail salon.

press on manicure

what if I need a specific breed or size pet?

Log in to browse and book directly with pet models in any city from book.soona.co/directory. Filter by pet type, weight, and other measurements in order to find the perfect pet for your brand. Or, after your booking is made, you'll go through model selection which will surface the active pet models in the city your booking is assigned to.

If you’re not seeing a pet type you are looking for, email hey@soona.co with your preferred pet details and we will let you know our options.

pet models

what furniture products do you assemble?

furniture products are larger products usually found in a house. office. or business space. furniture products may require power tools to assemble.

furniture includes

  • stools
  • chairs
  • sofas
  • tables & desks
  • dressers
  • shelves 
  • beds

furniture assembly

what's included?

this pre-built photo shoot includes our most robust offering for a fashion brand. this pack includes 8 photos with a mix of model poses and mannequin styling to give customers a full view of how the clothes will look and fit.

packs — fashion growth pack

can a stylist swatch my product?

yes! stylists can create texture swatches of your beauty or art products on acrylic surfaces or models (requires a model pro service).

styling 2

do you shop at restaurants?

No, we currently restrict shopping to grocery stores local to our studio. Please use a food delivery service to deliver food from restaurants to our studio.

grocery shopping

how many hair + makeup artists should I book if I need styling for multiple people?

General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.

If you need 4 models styled within one hour - 2 hair and makeup artists will be required.

If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.

hair + makeup

is there a maximum amount of time you spend assembling + disassembling?

There is no maximum hours for this service. Since we charge per hour, we can accommodate any amount of assembly needs for your shoot.

non-furniture assembly

can I use a model instead of a mannequin?

For the “floating” ghost mannequin effect we recommend using one of our ghost mannequins with removable pieces that allow us to photograph your product consistently and efficiently. If you’d like a model showcased in the photo - we recommend booking a full body model.

ghost mannequin

what training do pet models have?

All soona pet models undergo a test shoot to ensure quality photos and direction can be taken. Dog models have basic obedience training (sit, stay, lay down) and cats have the proper temperaments to make a shoot successful.

If your goals require tricks or special commands, provide detailed descriptions about what actions the pet model must be able to perform. Our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.

pet models

what is grocery shopping?

Grocery shopping is the service that allows you to select 20 items found at grocery stores that our stylists hand select before your shoot.

grocery shopping

what is ghost mannequin styling?

Ghost mannequin refers to the post-production technique that removes a mannequin from a photo to achieve a seamless “floating” effect with your product. The final result showcases your products’ tailored shape and fit.

ghost mannequin

can I talk to my stylist before a shoot?

you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.

if you'd like to discuss your goals and have support building your shot list: add the producer pro service.

styling 2
building your shoot
during your shoot
after your shoot
pricing
Memberships
packs
models & more
headshots for all
terms & licensing
about us

I have assets that were not created by soona, could your crew edit those?

Yes! Start by filling out this form to let us know your editing needs. A crew member will email you to confirm editing scope + cost. After that, receive your edits in 24-48 hours!

How can I get on the schedule sooner?

When we receive your product, we get you on the schedule for our earliest available date and time. If you would like to be scheduled sooner, you can join our waitlist. Sometimes we have last minute cancelations and can get you on sooner. You must have open availability to sign up for the waitlist.

What is the cost of UGC?

soona's UGC product can be found at Trend.io. Create a brief and hire creators you want to work with!

Bundled soona content & UGC packages are available to unlock more savings. Contact our team here!

How does pricing work?

Select a platform membership to get started. The Standard plan unlocks the most value! When you book, you'll pay for models, styling & services. After your shoot, you select & order the assets you love for $39 each + $9 premium edits (which are free for Standard members).


If you only need 1 booking, you can opt to pay the Studio pass fee for $149 per booking.

For ongoing content needs, soona's Enteprise pricing unlocks our best rates, dedicated teams & account management.

What is included in the $149 Studio Pass?

  1. The Studio Pass covers access to soona’s platform to plan your shoot, manage your content, access your live shoot. It also includes free access to all of soona’s backdrops, lifestyle spaces, props & creative talent.
  2. It also accommodates small product assembly, simple steaming of products and return handling

What plan is best for me?

Chat with sales! Here are some tips from the crew:

For 1 shoot per year & access to AI studio to generate new assets each month → Basic plan

For 2-3 shoots per year with models or styling, access to AI studio to generate unlimited assets each month, save money on editing, pro services → Standard plan

For quarterly or monthly content creation, get dedicated support and account management, save money and unlock flexible monthly payments → Enterprise plans

What types of ad content can soona create?

soona can create a diverse range of visual ad content, including but not limited to:

  • Product photography
  • Videos 
  • Lifestyle photography
  • Social media ads
  • Banner ads
  • Display ads
  • Emails
  • Text and SMS campaigns

What are soona ad content creative services?

soona’s professional ad content creative services offer a comprehensive suite of solutions to help businesses create high-quality, engaging advertisements. These services include professional photography, videography, styling, and editing, tailored to produce compelling ad content for various platforms including social media, websites, email, and more.

What is ad design?

Ad design is the process of creating and arranging the visual elements of an advertisement. This involves layout, typography, color schemes, and imagery to ensure the ad is visually appealing and effectively communicates the intended message to the audience.

What is ad creative?

Ad creative refers to the visual and textual elements used in advertising to convey a message and attract the target audience's attention. This includes graphics, videos, images, copy, and other multimedia components designed to promote a product, service, or brand effectively.