soona is the world’s first virtual photo studio. we make it possible for brands create affordable photos fast. say hello to Obvi. Obvi has re-branded the way vitamins should look and feel. flavorful. youthful. healthy. together we bring their vision to life.
working with soona is easy
book
plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.
prep
finalize your shot list and select your models! ship us your products in order to get on the schedule.
attend
every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!
shop
only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.
photo and video in 24 hours
at soona you only book what you need and buy what you love.
$39 / photos
with soona it's easy to create scroll-stopping product photos that fit any budget.
$93 / video clips
we'll capture all the angles during your shoot and you only buy what you love.
frequently asked questions about soona
what if I don't need a model for the entire shoot?
we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!
what’s included?
inside this pack you’ll receive 8 photos that will be delivered as 5 infographics according to Amazon A+ Content best practices. This includes 2 images of your product on a pure white background and 6 photos in lifestyle OR color backdrop. choose your own journey with your colored backdrops and an included hand model to bring your product to life. the best part? With the variety of the Amazon A+ Content Basic Pack you can take advantage of the A/B testing features available on the Amazon platform.
need more? check out our Amazon A+ Content Premium pack which includes video and a full body model.
what if I want the models to wear something other than the standard wardrobe?
Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.
If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.
Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what's the process of booking and scheduling a model?
1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!
what do I need to do after I book?
After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.
how do I share assembly instructions?
Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.
does steaming include styling of the items?
Steaming includes prep time to ensure your items are wrinkle free before your shoot begins, it does not include a stylist on set to style your steamed items. Styling will be required if you’d like your items styled on your shoot.
what apparel products work with ghost mannequins?
Tops:
- shirts, blouses, sweaters, jackets, coats
Bottoms:
- jeans, trousers, shorts, skirts
Other:
- dresses, underwear, socks, swimwear, hats
is styling included with assembly?
An additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.
what stores do you shop at?
We shop at grocery stores local to our studio such as: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.
are stylists creative directors?
Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.
For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.
I’m a nail product brand, how can I showcase my product on models?
To get your nail brand or product looking its best on a model, book with our custom manicure service. The model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.
Please prepare to send an extra or two of your product - one for photographing and another for our models to take to the nail salon.
what if I need a specific breed or size pet?
Log in to browse and book directly with pet models in any city from book.soona.co/directory. Filter by pet type, weight, and other measurements in order to find the perfect pet for your brand. Or, after your booking is made, you'll go through model selection which will surface the active pet models in the city your booking is assigned to.
If you’re not seeing a pet type you are looking for, email hey@soona.co with your preferred pet details and we will let you know our options.
what furniture products do you assemble?
furniture products are larger products usually found in a house. office. or business space. furniture products may require power tools to assemble.
furniture includes:
- stools
- chairs
- sofas
- tables & desks
- dressers
- shelves
- beds
what's included?
this pre-built photo shoot includes our most robust offering for a fashion brand. this pack includes 8 photos with a mix of model poses and mannequin styling to give customers a full view of how the clothes will look and fit.
can a stylist swatch my product?
yes! stylists can create texture swatches of your beauty or art products on acrylic surfaces or models (requires a model pro service).
do you shop at restaurants?
No, we currently restrict shopping to grocery stores local to our studio. Please use a food delivery service to deliver food from restaurants to our studio.
how many hair + makeup artists should I book if I need styling for multiple people?
General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.
If you need 4 models styled within one hour - 2 hair and makeup artists will be required.
If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.
is there a maximum amount of time you spend assembling + disassembling?
There is no maximum hours for this service. Since we charge per hour, we can accommodate any amount of assembly needs for your shoot.
can I use a model instead of a mannequin?
For the “floating” ghost mannequin effect we recommend using one of our ghost mannequins with removable pieces that allow us to photograph your product consistently and efficiently. If you’d like a model showcased in the photo - we recommend booking a full body model.
what training do pet models have?
All soona pet models undergo a test shoot to ensure quality photos and direction can be taken. Dog models have basic obedience training (sit, stay, lay down) and cats have the proper temperaments to make a shoot successful.
If your goals require tricks or special commands, provide detailed descriptions about what actions the pet model must be able to perform. Our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.
what is grocery shopping?
Grocery shopping is the service that allows you to select 20 items found at grocery stores that our stylists hand select before your shoot.
what is ghost mannequin styling?
Ghost mannequin refers to the post-production technique that removes a mannequin from a photo to achieve a seamless “floating” effect with your product. The final result showcases your products’ tailored shape and fit.
can I talk to my stylist before a shoot?
you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.
if you'd like to discuss your goals and have support building your shot list: add the producer pro service.
what is a clip and what’s included?
Video clips are the starting and stopping of a recording up to 2 minutes long at one camera angle. Anything longer than 2 minutes will be split into multiple clips. Video clips are purchased a la carte for $93 each. We offer a $99 pro edit to combine multiple clips together into one edited video. The content we capture within a clip depends on your booking selection.
how can I book a stop motion video?
We have 1 stop motion pack that is available to book here. We have 3 other off menu custom stop motion options that you can view on our stop motion page.
Email us at hey@soona.co to let us know which one you'd like to book and we'll take care of the rest!
which video options can you book without a model?
We have a few video options that are possible without a model:
360 Spin: Your product under the bright lights on a 360-degree carousel
Stop motion: Animated photos of your product For any other video type: a hand or full body model is necessary to interact with your product.
Once you book your video with a model, you'll be prompted to select your top 3-5 model choices from soona's model collective.
can I capture photo and video in the same booking?
Photo and video shoots are booked separately to ensure there is enough time to achieve all your goals. Please create two separate bookings if you need both photo and video.
what type of video performs best in ecommerce?
Our video menu is based on the top-performing videos on ecommerce platforms. Explore this page to determine what is best for your product and audience.
Check out our most popular video: the how-to demo. This video is perfect for your product listing and social channels! Another ecommerce favorite is our 360-spin video.
how do I book this?
step 1 – choose your graphic from the gallery here
step 2 – after purchasing the Amazon infographic pack you’ll receive a link to our form that will collect the information we need to build this graphic including brand colors. fonts. logo. and copy.
step 3 – our team will take photos that are tailored to your product and the graphic you have chose. We will carefully select the best images from your gallery that fit the chosen graphic. You can then proceed to checkout with 10 images.
turnaround time: once we receive the copy & information to create your custom graphic it will be delivered within 48 hours after checkout.
how do I upload to Amazon?
how to upload + make interactive on amazon:
step 1: receive the zip file from the soona crew
step 2: the images will be compiled in a viewable order
step 3: upload into your Amazon seller portal
where do I ship?
after you book: your shipping address and unique reference # can be found on your booking details page. for more shipping questions see our full FAQs here.
what do I need to do?
after you book and ship your products: you'll receive an email with your 30-minute shoot date and time. we ask that you attend your virtual shoot from your dashboard so you can give real-time feedback.
what is the try soona pack?
this pack is the perfect way for new clients to try soona for FREE! this 30-minute shoot includes soona shooting your products against a white backdrop.
after you book and ship your products: we'll schedule your shoot (on average shoots are scheduled within 5-10 business days after products have arrive). your photographer will fill a virtual gallery with ecomm photos of your products. order the 5 you want for free. get edited photos in 24 hours! all other images in your gallery are available to shop for $39 + editing.
looking for a custom shoot where you can pick more backdrops and props? book here!