how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
still have questions?
How can I get on the schedule sooner?
When we receive your product, we get you on the schedule for our earliest available date and time. If you would like to be scheduled sooner, you can join our waitlist. Sometimes we have last minute cancelations and can get you on sooner. You must have open availability to sign up for the waitlist.
you received my product - how long until we can shoot?
We aim to schedule your shoot as quickly as possible once we receive your product. This time can vary depending on lifestyle preference and pro-services. Shoots with pro services require additional coordination, which may extend the time to schedule your shoot. We recommend always selecting 3 models reflecting high availability. Please double check that you've filled out any and all forms on the pro services tab of your booking. You will receive an email confirmation once we have you on the calendar.
How long is my package valid for?
Enterprise packages and preferred credits are valid for 1 year from the date of purchase unless otherwise specified in a contract.
Does styling include props?
All stylists have access to 100+ different standard props available in our studios. Any props outside our prop list can be shipped to our studio. For any fresh ingredients and florals you need, you can book our grocery shopping service when you plan your shoot.
How do I know if I need to add the styling pro service to my shoot?
Every soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like:
- 5+ items in a single shot
- Swatches or cosmetic textures
- Food or ingredients
- Apparel that needs to be steamed, styled, folded, or pinned
- Recreating the style of a shot you want to referencing
After you book a shoot, we’ll review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.
How do you vet your pro service providers?
We hire specialists in the same cities as our studios with years of experience working on successful content shoots for brands like yours. Whether they’re a stylist or photographer, they’re proven professionals in their area of expertise who show up to every shoot on time and ready to collaborate.
Do all models and pro services come with royalty-free usage?
Always and forever. We’ve pre-negotiated standardized rates across our entire pro network so you never have to worry about the legal mumbo jumbo when you’re planning you’re shoot.
How do I book available models for the specific shoot I have planned?
We have 700+ models in our network across a wide variety of ages, skin tones, and genders with profiles that include specific details, like measurements, piercings, location, and availability.
During model selection, when you book a shoot, we automatically filter for models available in the same city and day as your shoot. If you need a specific type of model, you can start your search from the model directory to browse all our models.
Where can I browse all your models?
Sign up or log into your soona account to preview our Model Directory where you can view the details and availability for each model, and apply filters like model type and city to narrow your search.
You can book models directly from our directory or choose from available models near your assigned studio during the Model Selection step as you build your shoot in soona.
Where can I get help?
If you still have questions, you can email our support team at hey@soona.co or text us during support hours (Monday-Friday 8am-4pm MST) at 512-270-3331.
Where do I find my photos?
You can find your completed photos in the gallery tab of your soona booking. You will receive an automated email once your photos have been completed.
When will my photos be ready?
We will aim to have your photos completed within 10 business days of the product’s arrival in our Denver studio. Once complete, you will receive an email that your photos are ready to download and use at iStock Gen AI!
Are there any products not eligible for this pack?
Oversized products (such as mattresses, ice baths or kayaks) or items that require additional costs or services are not eligible for packs and may require a custom photoshoot. If you’re unsure if your product qualifies, please contact us at hey@soona.co.
I booked the soona iStock Product Pack - now what?
We’re excited to partner with you for some fresh, new content! Just ship your product to the soona address provided in the details tab of your booking. You can create a shipping label directly through our platform, ship with your preferred carrier or ship directly from your website. Please make sure to include the REF number! Once your product arrives in the studio, we’ll get to work! You can expect your 3 iStock Product Pack images to be completed within 10 business days of the product’s arrival in our Denver studio.
How do I know your photographers, models and stylists are the best of the best?
Our crew is made up of proven professionals with collective experience across thousands of brands and dozens of industries. We know our stuff when it comes to ecommerce channels and what sells where, and that expertise is baked into all our training, outputs, and tech.
We only hire photographers from the top 1.5% of all applicants and have built up a team of specialized stylists in apparel, pet, food, hair, makeup, set design, and more to serve a wide range of brands and production needs.
How long does it usually take to get up and running with soona?
Most of our customers book their first shoot within 4 weeks of their first call. Most shoots are scheduled within 3 to 5 business days of your products arriving in our facilities.
How does soona integrate with our internal teams and processes?
Not only does soona integrate with Shopify, Amazon, and Canva right out of the box to connect with your ecommerce content workflows, enterprise customers get dedicated account management to assist you at every step from your 1st shoot to your 400th and beyond.
Are virtual productions even good? I like being on set.
You always have the option to attend in person on the day of your shoot or join remotely from inside the platform via our revolutionary virtual photoshoot. Either way, soona shoots are interactive, collaborative experiences where you'll be able to chat with the crew and give real-time feedback during the shoot. Just one of many reasons enterprise brands love our live studio shoots? They can keep their shoot going in the background and invite as many people as they want, without increasing their costs. So invite your agency partners. Your retail team. Your intern too. There is no limit to the number of seats who can attend a soona live studio shoot.
How do I know soona will “get” our brand?
Enterprise customers get dedicated account management that includes creative onboarding, customized platform setup, and pre-production with our crew to help us learn your brand and your needs. We make your brand standards visible and easy to share across your soona account and content, so they’re not just stuck in a slide deck or, worse, in someone’s head.
Once you integrate your Shopify and Amazon stores, your soona account will also feed in your product listings for a visual mood board of all your approved brand imagery. This serves as an essential onboarding resource, and helps us get more familiar with your brand as you develop more content in soona.
Fast, cost-effective, and on-brand? What’s the catch?
soona works thanks to a combination of logistics wizardry and purpose-built technology led by award-winning creatives and ecommerce industry veterans. Our unique approach puts economies of scale to work to create savings at higher outputs where the traditional agency model would struggle to keep up.
Put simply, we’ve used software to replace the tasks that used to take dozens of emails, spreadsheets and phone calls to sort out. That helps us get to set faster and deliver more content to you in less time—all while building meaningful career progression for the top 1.5% of creatives in our markets.
What does free premium photo & video editing include?
For our standard membership & enterprise packages: free premium photo editing & video add-ons are included! You may select each premium add-on on your photos or videos during checkout. Any additional variants or revisions after your initial order are $9+ each.
With the studio pass & basic membership: each $39 photo includes one complimentary touch-up after purchase. If your photos or videos need more custom editing: premium add-ons are $9+ each.
What’s the minimum commitment for a membership?
You can proceed with monthly membership or pay annually to unlock savings with payment upfront. We have found the creative platform adds the most value to our clients on an ongoing basis. We offer flexible monthly payments within our enterprise plans.
What is included in the $149 studio fee?
The $149 studio fee unlocks access to the virtual shoot platform, network of studios, props, backdrops & lifestyle sets. This fee is paid at the downpayment of each booking created.
For $7 more, the Basic plan includes free studio fees for a year and use of the AI Studio tool. This is our recommendation to get the most value out of soona!
Where can I find my edited content?
When you log into your account, you'll see all your recent assets at the top of the page. There is also an edits album, a favorites album, an expert picks album, and a my uploads album.
I have assets that were not created by soona, could your crew edit those?
Yes! Start by filling out this form to let us know your editing needs. A crew member will email you to confirm editing scope + cost. After that, receive your edits in 24-48 hours!
How can I get on the schedule sooner?
When we receive your product, we get you on the schedule for our earliest available date and time. If you would like to be scheduled sooner, you can join our waitlist. Sometimes we have last minute cancelations and can get you on sooner. You must have open availability to sign up for the waitlist.
How does pricing work?
Select a platform membership to get started. The Standard plan unlocks the most value! When you book, you'll pay for models, styling & services. After your shoot, you select & order the assets you love for $39 each + $9 premium edits (which are free for Standard members).
If you only need 1 booking, you can opt to pay the Studio pass fee for $149 per booking.
For ongoing content needs, soona's Enteprise pricing unlocks our best rates, dedicated teams & account management.
What is included in the $149 Studio Pass?
- The Studio Pass covers access to soona’s platform to plan your shoot, manage your content, access your live shoot. It also includes free access to all of soona’s backdrops, lifestyle spaces, props & creative talent.
- It also accommodates small product assembly, simple steaming of products and return handling
What plan is best for me?
Chat with sales! Here are some tips from the crew:
For 1 shoot per year & access to AI studio to generate new assets each month → Basic plan
For 2-3 shoots per year with models or styling, access to AI studio to generate unlimited assets each month, save money on editing, pro services → Standard plan
For quarterly or monthly content creation, get dedicated support and account management, save money and unlock flexible monthly payments → Enterprise plans
What types of ad content can soona create?
soona can create a diverse range of visual ad content, including but not limited to:
- Product photography
- Videos
- Lifestyle photography
- Social media ads
- Banner ads
- Display ads
- Emails
- Text and SMS campaigns
What are soona ad content creative services?
soona’s professional ad content creative services offer a comprehensive suite of solutions to help businesses create high-quality, engaging advertisements. These services include professional photography, videography, styling, and editing, tailored to produce compelling ad content for various platforms including social media, websites, email, and more.
What is ad design?
Ad design is the process of creating and arranging the visual elements of an advertisement. This involves layout, typography, color schemes, and imagery to ensure the ad is visually appealing and effectively communicates the intended message to the audience.
What is ad creative?
Ad creative refers to the visual and textual elements used in advertising to convey a message and attract the target audience's attention. This includes graphics, videos, images, copy, and other multimedia components designed to promote a product, service, or brand effectively.
how does editing work?
Start by filling out this form to let us know your editing needs. A crew member will confirm editing scope + cost. After that, receive your edits in 24-48 hours!
how do we choose/select background music for my video?
We license our background music through Artlist.io. Please browse this platform and let us know the song or soundtrack title and artist once you have made your selection.
Can we request a revision after receiving the content/edits? Will it incur an additional charge?
soona offers re-edits for all your edited content. You can submit a re-edit request by selecting the photo you’d like us to re-edit, click the “request re-edit” button and then write in the text box what you would like us to re-edit. The additional charge depends on the revisions you wish to create. Here’s more information about our premium photo edits.
When will we receive the edits?
We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.
how does model selection work?
Sign in, browse, and book with models from any city directly at book.soona.co/directory. Or, after your booking is made, you'll go through model selection which will surface the active models in the city your booking is assigned to. Filters are available for basic traits such as shoe size, skin tone, gender, age and more.
You'll use portfolio photos and model details to determine your top 2-3 model preferences. Then you'll describe any extra model details such as shaving, nail, and wardrobe needs. If you decide to send wardrobe, your chosen model's sizes will be surfaced.
From there, soona does the rest! We will communicate and coordinate with the model. You get to focus on shipping your product, building your shotlist, or any other prep.
what if I want the model to wear something other than the standard wardrobe?
Foot models will arrive with the standard wardrobe options and can feature any combination of those items: from bare legs + feet to long pants + shoes. Any additional wardrobe options (bottoms, socks, shoes, sandals, jewelry, etc.) should be sent to the studio with your product.
what about leg hair?
Generally, what you see is what you get! If the model has shaved legs in their modeling profile, they will arrive with shaved legs for the shoot. Alternatively, if they have leg hair, you can expect hair on the booking.
You may, however, indicate a shaved leg preference during model selection. Please note that a model could decide to not service bookings with shaved leg preferences different than what is shown in their profile.
what are the grooming standards for foot models?
soona foot models perform their own at-home self-care prior to the shoot. All are expected to arrive with well groomed, moisturized, and clean skin + nails.
For an extra polished look or to showcase your nail products, add the custom pedicure upgrade.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
