our #1 most asked question:

how does soona work?

book

plan your shoot in just minutes! build your own photo or video shoot or select a pre-priced pack.

prep

finalize your shot list and select your models! ship us your products in order to get on the schedule.

attend

every shoot starts with a kickoff call. see content appear in real-time and give feedback through our live chat!

shop

only pay for what you love: $39 photos & $93 video clips. select edits during check out. get your content back in 24 hrs.

frequently asked questions about soona

still have questions?

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what is ghost mannequin styling?

ghost mannequin refers to the post-production technique that removes a mannequin from a photo to achieve a seamless “floating” effect with your product. the final result showcases your products’ tailored shape and fit.

ghost mannequin

can I talk to my stylist before a shoot?

you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.

if you'd like to discuss your goals and have support building your shot list: add the producer pro service.

styling 2

what's included

this pre-built photo shoot includes 6 photos that encapsulate all the angles of your product and 1 360 spin video clip to show off the details. perfect for starting or building a gallery of all your ecomm imagery needs.

packs — product on white

what is non-furniture assembly?

non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.

non-furniture assembly

who steams my items?

our in-studio crew will steam and prepare your items for your shoot.

steaming

can I have the hair + makeup artist style on camera?

if you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co

our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.

note: an additional full body model fee will be required on top of the hair + makeup fee.

hair + makeup

when do you steam my items?

our crew will ensure your items are steamed before your shoot begins. they will also continue to steam your items during the shoot as needed.

steaming

how do I know I need a stylist?

stylists are essential for shoots with complex shot lists and stylized inspiration images. the photographer focuses on capturing high-quality images. the stylist artfully sets up scenes and adjusts your product and props to achieve your vision.

soona requires styling for the following shoot types:

  • 5+ items styled in a single shot
  • swatches to highlight texture or color
  • food or ingredients styled with your product
  • pinned and adjusted clothing and accessories
  • bedroom scenes + other decorated lifestyle setups
  • to recreate the style of a shot you saw somewhere else

still not sure? email us at hey@soona.co with your vision or inspiration images and we’ll make a recommendation. after you book and we review your goals: we may require styling if we believe it’s essential to reaching your content goals.

styling 2

can I use ghost mannequins for a video?

ghost mannequins are a photo-based technique and are not available with our current video offering.

ghost mannequin

how much time do you spend assembling?

our crew will spend up to 1 hour for assembly before the shoot and up to 1 hour of disassembly after the shoot. if your products require more than 2 hours for assembly and disassembly - you may be required to add multiple furniture assembly add-ons.

furniture assembly

what are the mannequin measurements?

ghost mannequin

who shops for my groceries?

stylists hand-select your items and drop them off at our studio before your shoot. 

grocery shopping

what's included?

stay seasonally relevant and make your socials pop with this sweet Valentine’s Day pack. it includes 3 photos. a GIF. a hand model. and festive props!

packs — Valentine's Day pack

is styling included with furniture assembly?

an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.

furniture assembly

what's included?

get ready to add some festive flair with our spring holiday pack. this pack includes 5 holiday-centric photos. a GIF. and a hand model. it is everything you need to make your spring holiday campaigns pop!

packs — spring holiday pack

can a stylist source special props or groceries for my shoot?

soona offers select FREE props for your shoots. if the prop you're requesting is not on our list - please plan to send us the prop(s) with your product.

if you're looking for food or beverages in your content: add on grocery shopping + your stylist will shop fresh items from local stores before your shoot starts.

styling 2

what is furniture assembly?

furniture assembly is the service we require when your furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.

furniture assembly

can press on nails get wet?

press on manicures can withstand small amounts of water, oil, creams or other wet products before the adhesive starts to loosen. if your shoot will require the nails to have excessive exposure to water, creams, or oils, we recommend booking a custom manicure.

press on manicure

what is a soona stylist?

a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.

styling 2

can we mix + match nail colors?

yes! if you wish to have multiple colors showcased on your model’s nails at one time you must book with multiple press on sets (one for each color). then be sure to describe how you want the nails mixed + matched with as much detail as possible. the models will apply them according to the directions before the shoot begins.

press on manicure

what items can you steam?

we can steam mid to large size wrinkle prone items. we commonly steam:

  • apparel
  • bed sheets
  • duvets
  • pillow cases
  • curtains
  • table cloths
  • fabric swatches
steaming

what if an item is out of stock or out of season?

when an item is not available - our stylist will text you to offer a substitution or skip the item. you must opt-in to texting to receive stylists’ texts. 

you can check item availability at major grocery stores we frequently shop at: Whole Foods. Sprouts Farmers Market. Natural Grocers. Kroger. Safeway. Trader Joes. Target Grocery.

grocery shopping

is hair + makeup included with a full body model?

soona models arrive with natural hair + little to no makeup. all hair + makeup is done by the models at home before they arrive.

if you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.

hair + makeup

how do I share assembly instructions?

please share your product assembly instructions via email or ship them with your product.

non-furniture assembly

are there other pets besides cats and dogs available?

on occasion we have other pet types beyond cats & dogs available. the other pet types available can vary. we recommend using filters during model selection to find our “other” pet types.

pet models
building your shoot
during your shoot
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about us

How does a Shopify product description generator improve SEO rankings?

A Shopify product description generator improves SEO rankings by efficiently crafting unique and high-quality content tailored to each product. It enhances listings with informative descriptions, ensuring products stand out and align with Shopify’s preference for original and valuable content. It also strategically incorporates relevant keywords and phrases to optimize your product’s visibility and rankings within the Shopify ecosystem.

Which AI tool is recommended for creating compelling product descriptions on Shopify?

Many AI tools are available for creating compelling product descriptions on Shopify, each with its own set of strengths and weaknesses. Our recommendation is soona’s user-friendly and free Shopify product description generator.

What are the key elements of an effective Shopify product description?

The key elements of an effective Shopify product description are: 

  • Clear and descriptive title
  • Compelling introduction
  • Detailed product information
  • Bullet points or lists
  • High-quality product photos and videos
  • Social proof or customer reviews
  • Clear call to action
  • SEO optimization

How do I write a good product description on Amazon?

Write a concise description that abides by Amazon’s guidelines while also setting your products apart from the rest. Focus on key benefits, highlight differentiators, and format with a bulleted list or two to make it scannable. Write product descriptions to outline attributes, advantages, and applications. Craft the keyword rich description with an appeal tailored to your target audience, emphasizing the distinctive selling propositions of the product.

How do I format text in Amazon description?

Format text in your Amazon description with bullet points, short sentences, and styling options like bold, italic, and underline. Use styling to highlight key selling points and important information. 

Can you use AI to write product descriptions for Amazon?

Yes, you can use an AI powered tool to generate content and write AI Amazon product descriptions. Each AI writing tool has its own unique strengths and weaknesses. We recommend soona’s user-friendly and free Amazon product description generator.

How does an Amazon product description generator improve SEO rankings?

An Amazon product description generator tool streamlines the process to create unique and high-quality descriptions tailored to each product. It optimizes product listings for conversion rates and overall performance with informative descriptions, ensuring your products not only stand out but also align with Amazon’s guidelines for character limit and other parameters. It also incorporates relevant keywords and phrases to optimize your product visibility and rankings in Amazon search results.

What differentiates a high-quality product description on Amazon from a mediocre one?

A high quality Amazon product description is informative, engaging, and persuasive. It precisely outlines the product’s features and benefits while accentuating distinctive selling points. Conversely, a mediocre Amazon product description may be generic, lack essential details, and fail to effectively convey the product’s value.

How can I ensure AI-generated product descriptions on Amazon remain brand-consistent?

To make sure your AI Amazon product description is brand-consistent, establish explicit guidelines and standards for content creation. These guidelines should encompass aspects such as brand voice and tone, style, and messaging. You should also review and edit AI-generated content to align it with brand values and messaging, ensuring a cohesive and authentic representation. It can be time-consuming but it’s worth it!

How can I make sure AI-generated product descriptions are brand-consistent?

To ensure brand consistency when using AI-generated product descriptions, establish clear guidelines and standards for content creation. This can include guidelines for your brand’s tone of voice, style, and messaging—for example, you might have a casual, conversational tone as opposed to a formal, business tone. Additionally, it’s important to review and edit any content generated by AI to ensure it accurately reflects your values and messaging.

FAQs

you've got questions.
we've got the answers.

not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

a woman on the phone