our #1 most asked question:

how does soona work?

Plan a shoot in minutes - not days

Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

(non-members pay the Studio pass for $149 per booking)

Join your shoot & approve selects in real-time

Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours

Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance

Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.

frequently asked questions about soona

still have questions?

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what if I don't need a model for the entire shoot?

we suggest you make a booking dedicated to just model shots. this may mean you create two bookings - one for model photos and another for non-model photos. for example: if you need 16 photos with no model and 12 photos with a hand model - we suggest you book one hand model shoot in the 10-15 photo range. and book another shoot without a model in the 16-25 photo range. if you have special shoot needs or need help with booking reach out to hey@soona.co for suggestions!

models

what’s included?

inside this pack you’ll receive 8 photos that will be delivered as 5 infographics according to Amazon A+ Content best practices. This includes 2 images of your product on a pure white background and 6 photos in lifestyle OR color backdrop. choose your own journey with your colored backdrops and an included hand model to bring your product to life. the best part? With the variety of the Amazon A+ Content Basic Pack you can take advantage of the A/B testing features available on the Amazon platform. 

need more? check out our Amazon A+ Content Premium pack which includes video and a full body model.

packs — A+ content basic

what if I want the models to wear something other than the standard wardrobe?

Model standard wardrobe consists of a casual options (white t-shirt and jeans) and an athletic option (black athletic wear). Models will bring both wardrobes to each shoot. Click the link above to read more details and see visual examples.

If you want the models to wear something different, please send us those clothing items. soona will provide your selected model's sizing and measurement information after model selection. We will start scheduling and coordinating your shoot after all wardrobe pieces arrive in studio.

Hot tip: we recommend sending a few different sizes over to ensure we have a good fit on hand.

full body models

can a stylist source special props or groceries for my shoot?

soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!

If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.

stylists

what's the process of booking and scheduling a model?

1. create a booking on book.soona.co
2. select the number of images you are looking to purchase
3. select your models and any upgrades
4. pay the model booking fee and book your shoot
5. select your top model preferences + model details in your created booking's pro services tab
6. sit back and relax as we book your most preferred available model
7. join your shoot + watch the magic happen!

models

what do I need to do after I book?

After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.

building your shoot

how do I share assembly instructions?

Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.

furniture assembly

does steaming include styling of the items?

Steaming includes prep time to ensure your items are wrinkle free before your shoot begins, it does not include a stylist on set to style your steamed items. Styling will be required if you’d like your items styled on your shoot.

steaming

what apparel products work with ghost mannequins?

Tops:

  • shirts, blouses, sweaters, jackets, coats

Bottoms: 

  • jeans, trousers, shorts, skirts

Other:

  • dresses, underwear, socks, swimwear, hats
ghost mannequin

is styling included with assembly?

An additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.

non-furniture assembly

what stores do you shop at?

We shop at grocery stores local to our studio such as: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.

grocery shopping

are stylists creative directors?

Stylists help elevate and evolve an existing brand and shoot concept - they will efficiently recreate the shot list and shoot goals you provide. Our stylists follow your creative direction to setup scenes and capture your vision. Stylists do not define your brand's creative vision or manage your creative project. You must provide a shot list and shoot goals before your shoot for our stylists to review and follow.

For further assistance building a shot list and help with creative direction, you can use our Producer pro-service. Read more here.

styling 2

I’m a nail product brand, how can I showcase my product on models?

To get your nail brand or product looking its best on a model, book with our custom manicure service. The model(s) will take your product to a local salon and have a professional nail tech apply your product before the shoot.

Please prepare to send an extra or two of your product - one for photographing and another for our models to take to the nail salon.

press on manicure

what if I need a specific breed or size pet?

Log in to browse and book directly with pet models in any city from book.soona.co/directory. Filter by pet type, weight, and other measurements in order to find the perfect pet for your brand. Or, after your booking is made, you'll go through model selection which will surface the active pet models in the city your booking is assigned to.

If you’re not seeing a pet type you are looking for, email hey@soona.co with your preferred pet details and we will let you know our options.

pet models

what furniture products do you assemble?

furniture products are larger products usually found in a house. office. or business space. furniture products may require power tools to assemble.

furniture includes

  • stools
  • chairs
  • sofas
  • tables & desks
  • dressers
  • shelves 
  • beds

furniture assembly

what's included?

this pre-built photo shoot includes our most robust offering for a fashion brand. this pack includes 8 photos with a mix of model poses and mannequin styling to give customers a full view of how the clothes will look and fit.

packs — fashion growth pack

can a stylist swatch my product?

yes! stylists can create texture swatches of your beauty or art products on acrylic surfaces or models (requires a model pro service).

styling 2

do you shop at restaurants?

No, we currently restrict shopping to grocery stores local to our studio. Please use a food delivery service to deliver food from restaurants to our studio.

grocery shopping

how many hair + makeup artists should I book if I need styling for multiple people?

General rule of thumb - 2 people can be styled by 1 hair and makeup artist within a one hour time period.

If you need 4 models styled within one hour - 2 hair and makeup artists will be required.

If you need 4 models styled within two or more hours - only 1 hair and makeup artist is needed.If you have questions about your specific shoot needs - please email hey@soona.co for booking suggestions.

hair + makeup

is there a maximum amount of time you spend assembling + disassembling?

There is no maximum hours for this service. Since we charge per hour, we can accommodate any amount of assembly needs for your shoot.

non-furniture assembly

can I use a model instead of a mannequin?

For the “floating” ghost mannequin effect we recommend using one of our ghost mannequins with removable pieces that allow us to photograph your product consistently and efficiently. If you’d like a model showcased in the photo - we recommend booking a full body model.

ghost mannequin

what training do pet models have?

All soona pet models undergo a test shoot to ensure quality photos and direction can be taken. Dog models have basic obedience training (sit, stay, lay down) and cats have the proper temperaments to make a shoot successful.

If your goals require tricks or special commands, provide detailed descriptions about what actions the pet model must be able to perform. Our crew + pet model owners will review and assess this information accordingly before agreeing to work on the shoot.

pet models

what is grocery shopping?

Grocery shopping is the service that allows you to select 20 items found at grocery stores that our stylists hand select before your shoot.

grocery shopping

what is ghost mannequin styling?

Ghost mannequin refers to the post-production technique that removes a mannequin from a photo to achieve a seamless “floating” effect with your product. The final result showcases your products’ tailored shape and fit.

ghost mannequin

can I talk to my stylist before a shoot?

you can communicate live with stylists during the shoot on the kickoff call and live chat. please provide clear shot lists and shoot goals before your shoot so your stylist can review and execute your expectations.

if you'd like to discuss your goals and have support building your shot list: add the producer pro service.

styling 2
building your shoot
during your shoot
after your shoot
pricing
Memberships
packs
models & more
headshots for all
terms & licensing
about us

is the Media Editor tool user-friendly for beginners or does it require advanced editing skills?

The Media Editor tool was designed to be user-friendly and intuitive. You do not need advanced editing skills to use it effectively. It is suitable for both beginners and experienced users alike.

can I use Media Editor on mobile devices or is it desktop only?

You can access soona's Media Editor tools anywhere! Desktop and mobile support is now available for background color, remove background, and blur background functionalities.

what file formats are supported by the Media Editor tool?

.jpg and .png are all supported by the Media Editor tool.

how can I change the background color?

  1. Select an image to edit from the main gallery or from a booking gallery
  2. Select “change background color” from the left sidebar navigation
  3. Click “change background color”
  4. Enter a HEX code. Adjust hue / tint.  Alter lightness and saturation. Reset adjustments. 
  5. Click “save” and download your image

how do I remove background from image?

  1. Upload your image to the soona Media Editor from your device or select an image from your soona gallery.
  2. Watch the magic
  3. Download your edited image
  4. Publish your image to your Amazon or Shopify store

is the Media Editor tool free?

On a free subscription, you will have limited access to the soona Media Editor tool. You will be able to download low-res, watermarked assets. In order to download hi-res assets, you will have to be a paid subscriber. You can view our paid plans here.

can I compare my listing to a competitor’s listing?

we do not support the scoring or evaluation of competitor listings but are actively working on a feature to empower competitive analysis. 

will you support other e-commerce platforms (i.e. Shopify, Etsy, etc.)?

Listing Insights only supports Amazon at the moment but we are actively working to connect to other ecommerce platforms. for updates make sure to sign up for our waitlist.

is this score connected to my sales performance?

soona does not factor your sales into our scoring system. it is purely an evaluation of the visual content.

is this score created by Amazon?

no. soona developed this scoring system based on Amazon’s platform requirements. industry best-practices. and our expertise in content creation.

FAQs

you've got questions.
we've got the answers.

not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!

a woman on the phone