You might have seen TikTok in the news yesterday. Yes, President Biden did sign the TikTok Ban. And yes, it will have an impact on brands. But as your friendly internet Content Company, I want to alleviate the anxiety you might be feeling about this. Especially if TikTok is a huge part of your growth strategy this year.
Here’s what you NEED to know and how to adapt your strategy for maximum resilience this year:
So, what happened?
A bill that would force a sale of TikTok was passed by the Senate and signed into law yesterday by President Biden. TikTok’s parent company, ByteDance, has 9 months to secure a sale of the platform and a year to complete the sale. If TikTok doesn't comply, the government could require the removal of its app from U.S. app stores.
What does it mean for brands on TikTok?
Sources say that this could take months or even years to settle. We should all be expecting a legal battle from ByteDance, which could delay this law from taking effect. In the meantime, the law will allow TikTok to continue to operate until a sale. Consumers, especially Gen Z, will continue to search and shop for products in TikTok.
As a brand, what can I do?
As a brand on TikTok, you can continue creating content, working with creators and promoting your products. Now is a great time to audit your channels and ensure you are taking full advantage of all the ways in which TikTok shops can be optimized this year.
Ok, but I love TikTok. What happens if it truly is banned?
There are many other social platforms that are bringing social shopping to the forefront. Now is a great time to start to embrace those channels as well. YouTube and YouTube Shorts have enablement features for Shopify sellers to sell their products natively. Instagram Shopping also allows sellers to create products and sell natively on the app. And believe it or not, Facebook Reels continues to grow internationally. If you have a Millennial or older buyer, now is the time to re-engage in an organic Facebook strategy.
While we are context experts AND almost certainly NOT political strategists, we do want to keep our clients updated about how this will affect their business. But do know: we remain bullish on User Generated Content being a critical part of your strategy for years to come and feel optimistic that TikTok will be a great tool for brands around the world in 2024 and beyond.
Still concerned? Our team is available to chat about your content strategy on TikTok and beyond. You can book a call here.
You might have seen TikTok in the news yesterday. Yes, President Biden did sign the TikTok Ban. And yes, it will have an impact on brands. But as your friendly internet Content Company, I want to alleviate the anxiety you might be feeling about this. Especially if TikTok is a huge part of your growth strategy this year.
Here’s what you NEED to know and how to adapt your strategy for maximum resilience this year:
So, what happened?
A bill that would force a sale of TikTok was passed by the Senate and signed into law yesterday by President Biden. TikTok’s parent company, ByteDance, has 9 months to secure a sale of the platform and a year to complete the sale. If TikTok doesn't comply, the government could require the removal of its app from U.S. app stores.
What does it mean for brands on TikTok?
Sources say that this could take months or even years to settle. We should all be expecting a legal battle from ByteDance, which could delay this law from taking effect. In the meantime, the law will allow TikTok to continue to operate until a sale. Consumers, especially Gen Z, will continue to search and shop for products in TikTok.
As a brand, what can I do?
As a brand on TikTok, you can continue creating content, working with creators and promoting your products. Now is a great time to audit your channels and ensure you are taking full advantage of all the ways in which TikTok shops can be optimized this year.
Ok, but I love TikTok. What happens if it truly is banned?
There are many other social platforms that are bringing social shopping to the forefront. Now is a great time to start to embrace those channels as well. YouTube and YouTube Shorts have enablement features for Shopify sellers to sell their products natively. Instagram Shopping also allows sellers to create products and sell natively on the app. And believe it or not, Facebook Reels continues to grow internationally. If you have a Millennial or older buyer, now is the time to re-engage in an organic Facebook strategy.
While we are context experts AND almost certainly NOT political strategists, we do want to keep our clients updated about how this will affect their business. But do know: we remain bullish on User Generated Content being a critical part of your strategy for years to come and feel optimistic that TikTok will be a great tool for brands around the world in 2024 and beyond.
Still concerned? Our team is available to chat about your content strategy on TikTok and beyond. You can book a call here.
