how does soona work?





Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.

Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.

Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.

Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
what do I need to do after I book?
After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.
How can I get on the schedule sooner?
When we receive your product, we get you on the schedule for our earliest available date and time. If you would like to be scheduled sooner, you can join our waitlist. Sometimes we have last minute cancelations and can get you on sooner. You must have open availability to sign up for the waitlist.
you received my product - how long until we can shoot?
We aim to schedule your shoot as quickly as possible once we receive your product. This time can vary depending on lifestyle preference and pro-services. Shoots with pro services require additional coordination, which may extend the time to schedule your shoot. We recommend always selecting 3 models reflecting high availability. Please double check that you've filled out any and all forms on the pro services tab of your booking. You will receive an email confirmation once we have you on the calendar.
how does shipping work?
soona provides your first USPS label free! Click on the details tab of your booking and scroll down to the “ship your product” section. Click options + “create shipping label”.

What about return shipping?
During booking, you’ll share your preference for what to do with your product post-shoot.
Store: soona’s fast pass program stores your product and props in studio until your next shoot. $49 per month.
Return: We’ll send it right back for the cost of the label.
Discard: We’ll safely discard your product in a way that protects your brand.
I’m not sure what to book! can soona recommend a booking?
We offer 2 types of shoots: Packs and build your own bookings.
Select “build your own” to choose each detail of your shoot and pay a la carte.
Not sure what you'd like? Select a pack! These shoots are discounted and created with ecommerce and social media best practices in mind.
Still have questions? Email our team at hey@soona.co and we will create a customized booking for you based on your goals.
do I get to choose my date and time for my shoot?
After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.
Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.
I am outside of the US - do I still get a free shipping label?
The free shipping label is only available for shipments within the United States.
I’m not shipping a product because it’s already at your studio - how do I proceed?
Visit the details tab of your booking and scroll down to “ship your products” + “shipping options”. Then select “use stored products” and add the products you’d like us to capture on that booking. This will notify us that your products are already in studio. Once all packages have been added, select "I'm done shipping".
I shipped my product! where do I add tracking?
Visit the details tab of your booking and scroll down to “ship your products”. Select "shipping options" + "add a tracking number". This lets us know your product is on the way. Once all packages have been added, select "I'm done shipping".
will we have a call to plan before the shoot?
All shoots start with a kickoff call with your creative crew. You will be able to go over the creative details, shot list and the goals for your shoot at this time. If you would like to have a designated point of contact prior to your shoot scheduled time, you can add the Producer pro service to your booking. Learn more about this additonal service here.
rescheduling + cancellations + refunds
Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.
Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.
Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.
how do I add a promo code?
Enter the promo code on the downpayment screen where it says “promo code”. Make sure to enter this code when booking (NOT when checking out after a shoot). You can apply one promo per build your own booking and cannot apply a promo to an existing booking.
can I edit or cancel my order?
If you need to make changes to your order: please email hey@soona.co asap and we will do our best to accommodate changes. We cannot make changes to your order after your edits have been delivered. soona does not provide refunds.
what is fast pass?
With the fast pass you can:
- Store your package at the soona studio
- Get fast pass access to scheduling
Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.
Note: when making your next booking: select the “my product is already at soona” option.
After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!
How can I get on the schedule sooner?
When we receive your product, we get you on the schedule for our earliest available date and time. If you would like to be scheduled sooner, you can join our waitlist. Sometimes we have last minute cancelations and can get you on sooner. You must have open availability to sign up for the waitlist.
what do I need to do after I book?
After you complete your booking, complete the action items listed on the details tab of your booking. Once all of your action items are complete and we have your product in studio, we will get you on the schedule for our first available date and time.
do I get to choose my date and time for my shoot?
After you complete your booking, you will fill out your general availability. Once we receive your products in studio, our scheduling team will pick a date and time that works best for your availability and to give you the best experience possible based on your shoot goals. You will receive an automated email with your shoot date and time.
Have a conflict with the time ou received? Please let us know asap and we will do our best to get you rescheduled for a time that works better. In the event that you need to reschedule, we require 2 business days notice.
what is fast pass?
With the fast pass you can:
- Store your package at the soona studio
- Get fast pass access to scheduling
Fast Pass allows up to two 20 x 20 x 20 boxes. Oversized items are subject to additional fees. The $49 recurring fee is billed monthly on the day you signed up to the last card on file. Should you cancel storage prior to the end of the month there is no proration in billing.
Note: when making your next booking: select the “my product is already at soona” option.
After you create your booking: under the “ship your products” tab please click “options” and then “use stored products” to let us know which of your stored products we’ll be using on that shoot. Your shoot cannot be scheduled without this!
I am outside of the US - do I still get a free shipping label?
The free shipping label is only available for shipments within the United States.
I’m not shipping a product because it’s already at your studio - how do I proceed?
Visit the details tab of your booking and scroll down to “ship your products” + “shipping options”. Then select “use stored products” and add the products you’d like us to capture on that booking. This will notify us that your products are already in studio. Once all packages have been added, select "I'm done shipping".
I shipped my product! where do I add tracking?
Visit the details tab of your booking and scroll down to “ship your products”. Select "shipping options" + "add a tracking number". This lets us know your product is on the way. Once all packages have been added, select "I'm done shipping".
will we have a call to plan before the shoot?
All shoots start with a kickoff call with your creative crew. You will be able to go over the creative details, shot list and the goals for your shoot at this time. If you would like to have a designated point of contact prior to your shoot scheduled time, you can add the Producer pro service to your booking. Learn more about this additonal service here.
can I edit or cancel my order?
If you need to make changes to your order: please email hey@soona.co asap and we will do our best to accommodate changes. We cannot make changes to your order after your edits have been delivered. soona does not provide refunds.
how do I add a promo code?
Enter the promo code on the downpayment screen where it says “promo code”. Make sure to enter this code when booking (NOT when checking out after a shoot). You can apply one promo per build your own booking and cannot apply a promo to an existing booking.
rescheduling + cancellations + refunds
Rescheduling: You may reschedule your shoot one time by emailing hey@soona.co no later than 2 business days before your booking. We’ll do our best to accommodate a better time.
Cancelations: Your booking is good for a full year from the date of purchase. Your booking deposit is non-refundable. If you'd like to cancel your booking: you will forfeit your deposit. Please reach out to hey@soona.co to cancel your booking. You can review our full terms here.
Refunds: soona does not provide refunds. If you are not thrilled with your content, we will make it right! Please reach out at hey@soona.co and we’ll work together to create content you love.
you received my product - how long until we can shoot?
We aim to schedule your shoot as quickly as possible once we receive your product. This time can vary depending on lifestyle preference and pro-services. Shoots with pro services require additional coordination, which may extend the time to schedule your shoot. We recommend always selecting 3 models reflecting high availability. Please double check that you've filled out any and all forms on the pro services tab of your booking. You will receive an email confirmation once we have you on the calendar.
how does shipping work?
soona provides your first USPS label free! Click on the details tab of your booking and scroll down to the “ship your product” section. Click options + “create shipping label”.

What about return shipping?
During booking, you’ll share your preference for what to do with your product post-shoot.
Store: soona’s fast pass program stores your product and props in studio until your next shoot. $49 per month.
Return: We’ll send it right back for the cost of the label.
Discard: We’ll safely discard your product in a way that protects your brand.
I’m not sure what to book! can soona recommend a booking?
We offer 2 types of shoots: Packs and build your own bookings.
Select “build your own” to choose each detail of your shoot and pay a la carte.
Not sure what you'd like? Select a pack! These shoots are discounted and created with ecommerce and social media best practices in mind.
Still have questions? Email our team at hey@soona.co and we will create a customized booking for you based on your goals.
can my team members join the shoot too?
Absolutely! Sign into your account, select "view account profile" and scroll down. There is a "contributors" section where you can add teammates. They will need to accept the invite and create a profile with the email address you added.
how do I join my live shoot?
At your shoot time, join your crew by clicking into your booking, and then on the little blue chat bubble on the bottom right hand screen. Your crew will be there waiting for you! Please note: this chat is only available during the live shoot. If you need to reach crew prior to or after your booking, please email hey@soona.co.
is it required for me to join my shoot?
We ask for participation on your shoot to ensure you can give real-time feedback to the crew. Please keep an eye out for an email with your scheduled shoot time. If the scheduled time does not work for you, please reach out to hey@soona.co as soon as possible. You may reschedule up to 2 business days before your shoot time.
What’s the minimum commitment for a membership?
You can proceed with monthly membership or pay annually to unlock savings with payment upfront. We have found the creative platform adds the most value to our clients on an ongoing basis. We offer flexible monthly payments within our enterprise plans.
What is included in the $149 studio fee?
The $149 studio fee unlocks access to the virtual shoot platform, network of studios, props, backdrops & lifestyle sets. This fee is paid at the downpayment of each booking created.
For $7 more, the Basic plan includes free studio fees for a year and use of the AI Studio tool. This is our recommendation to get the most value out of soona!
what editing is included in the $39 photo cost? what are the $9 premium edits?
What editing is included in the $39 photo cost?
Each purchased $39 photo includes touch ups like exposure correction, color correction and one crop. These touch ups bring your photos to life from their raw state! Photos are delivered in 2 versions: a full-resolution JPEG and a web-ready JPEG.
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What are the $9 premium edits?
We offer premium edits for $9 per edit:
- Change background color / pure white
- Product touch-up
- Transparent background
- Buy the raw
- Smooth skin
- Create pattern
- Photoshop it
Hot tip! If you sign up for a Standard membership, your premium edits are FREE. Learn more here.
what are the payment options?
Our enterprise plans include monthly payment plan options starting at $2k/month. Please reach out to sales@soona.co to learn more.
what does free premium photo editing include?
For our standard membership & enterprise packages: free premium photo editing & video add-ons are included! You may select each premium add-on on your photos or videos during checkout. Any additional variants or revisions after your initial order are $9+ each.
With the studio pass & basic membership: each $39 photo includes one complimentary touch-up after purchase. If your photos or videos need more custom editing: premium add-ons are $9+ each.
Can I bring my own model?
You may source and bring in your own model to soona shoots. If you choose to do so, soona will not be responsible or a part of any sourcing efforts, shoot coordination, or contract negotiations.
If you book with a soona model, coordination and full usage rights are included in the cost.
how do I know if I need the styling pro service?
Your soona shoot includes one photographer. A stylist provides an extra pair of hands to assist with things like:
- 5+ items in a single shot
- Swatches or cosmetic textures
- Food or ingredients
- Apparel that needs to be steamed, styled, folded or pinned
- You want to recreate the style of a shot you saw somewhere else
After you book we review your goals and shot list. Some shoots may require the styling pro service to be executed successfully.

does soona provide models?
Yes! soona offers full body models, hand models, foot models and pet models. Learn more about soona’s models here. You will select your preferences via the pro services tab after you complete your booking.
if I choose grocery shopping: can soona just pick out things for my shoot?
We want to get exactly what you want for your shoot! We'll send a form for you to fill out and make a shopping list for us. Need some ideas? Check out our inspiration page to see what's possible at soona.
Please note: fresh ingredients are sourced at local grocery stores near each studio. Seasons can affect which fruits, vegetable, plants, or flowers are available.
what if i want to show more than just hands during the shoot?
The hand model pro service is just for hands. Please choose a full body model if you’d like to show any parts of the torso, legs, back, or face! If you need just lower legs and feet, you can book a foot model.
does styling include props?
Stylists have access to our standard studio props! Any props outside this list can be shipped to our studio. Book our grocery shopping services for any fresh ingredients you may need.
can I reschedule or cancel my headshots for all booking?
There is no canceling or rescheduling of the free headshots for all bookings.
how many headshots can I get?
You will receive one free headshot! You can buy additional photos for $39 each.
can I bring a friend or team or pet for a group shot?
Headshots for all is about YOU! If you'd like to bring a friend or pet, create a regular headshot booking and we’ll have fun with everyone.
can I pick a different background color?
You have two color options! Gray or baby blue. You can view all of our backdrops here. If you want a color other than gray or baby blue, book a regular headshot booking.
what's the difference between headshots for all and a regular headshot booking?
Headshots for all shoots are free and last 15 minutes. If you want to have multiple wardrobe options or pick your own backdrop color, book a regular headshot booking with us to customize your shoot.
what is the usage policy?
When you purchase content you purchase the license to use the photos in perpetuity. In other words: anywhere for any amount of time! This includes our models as well!
To dig into this more, it's in section 5 of our terms 🤓
how was soona started?
soona was founded by Liz Giorgi and Hayley Anderson after realizing how hard and expensive it is to create professional photo & video. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.
contact info
We offer email and text support.
Email: hey@soona.co. We respond to all emails within 24 business hours.
Text or call: Reach out to us at 512-270-3331. We do our best to respond to all texts within 1 hour. Monday-Friday 8am-4pm MST.
what is soona? how do I get started?
soona is the first virtual studio for product photography. Our platform makes it possible for brands to create affordable content from anywhere. Our mission is to provide quality content for all.
1. Book and share your content goals
2. Ship us your goods (Your first label is on us! select “help me ship” on the details tab of your booking to generate your label)
3. Join your shoot via the blue chat bubble on your dashboard
4. Collaborate with your photographer and give real-time feedback via live chat
5. Shop your content a la carte immediately after your shoot We can’t wait to create together. Book here to get started.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
