Backstage passes. A tour of a shop. The “making of” segment that follows the most recent episode of your favorite show.
What do they all have in common? Everyone loves to see what happens behind the scenes. And although we often associate these sneak peeks with movie stars or huge corporations, small businesses can leverage them just as well as big ones.
If you haven’t yet wrapped behind-the-scenes video – also called BTS video – into your marketing strategy, it’s never too late to start. Along with other top marketing trends, videos of BTS are an excellent way to bring customers to your social media profiles, encourage them to check out your website, and convince them to spend time getting to know your brand.
Not sure where to start? That’s okay, we’re here to help. Let’s take a look at the what’s, why’s, and how's today.\
What is a BTS Video?
So what exactly is a BTS video? No, we’re not talking about the Korean boy band. (Although, maybe get more of that in your life too?)
Rather, behind-the-scenes videos are meant to show what occurs on the other side of the curtain. How do you do what you do when there aren’t any photo shoots going down? What goes into your product and process? How do your goods help people and the planet? Who at your company uses them?
Together, such content gives your prospects and customers an inside look at who you are, breaking past that glossy finish.
{{studio-ad="/external-components"}}
Why BTS?
All right, so now the question becomes … why? Why should you give your audience access to the less-curated parts of your process? How does this help you win business and grow?
It comes down to that old equation of know-like-trust. Any consumer is well aware of how much gussying up goes into the average product listing or social media post. The lighting, the filters, and the ignoring-the-hard-parts-of-life-and-only-showing-the-best approach can create a highlight-reel aesthetic that some customers don’t trust.
Thing is, customers have to know you before they like you, and like you before they trust you. And they have to feel all three before they’re willing to purchase from you. Behind-the-scenes video helps you humanize yourself and your business, which makes it easier for consumers to feel close to you.
Instead, you can get playful with product marketing using BTS shots. They show you as fun, good to your workers, conscientious about the creation of your product, and willing to share the ups and downs of your biz. Overall, it’s a great way to round out your more finished marketing content.
Videos of BTS: Types to Consider
There exist a number of BTS video types to consider. These include:
Product Creation
How do you make your goods? By hand? On an assembly line? Using the world’s biggest juicer? Humans are curious. If you give people a look, they’ll stick around longer.
Packaging
How do you package your products? How did you design your packaging? What can a customer look forward to when they get your goods in the mail?
Product Styling
What props do you use when showcasing your offerings? Can you give your audience any tutorials on how they might do the same, either with your products or for their own?
Using Your Products
How do you like to use your products? Is there a specific technique, like applying a liquid blush? Where in your routine do you use the product? What unknown tips and tricks might your audience benefit from?
Workplace Culture
What’s it like where you work? Do you have summer Fridays? Are you a coffee or a tea office? Is it a one-woman shop or a team of young professionals breaking through corporate America? This lets your customers find common ground with you, which helps them know, like, and trust.
Employee Highlights
Who works at your company? What do they love? Who do they admire? Why are they there? This, along with any of the above video types, helps you connect with your customers better than any staged photo or video – though of course, those have their uses too.
How to Create Behind-The-Scenes Videos
If you’re looking to start capturing BTS videos going at your business, then it helps to know how to do it. When filming any type of short-form video for social media channels, make sure you understand best practices for mobile as well as desktop, but for these purposes, we’ll consider them together.
The main approach to creating good behind-the-scenes videos is as follows:
- Decide what your messaging is: Do you want to make the customer feel good about working with your company or buying your product? Are you trying to forge a friendly relationship? Is your goal to answer FAQs in an engaging rather than boring manner? Knowing your message will help you determine what to film.
- Choose your filming location: If your goal is to showcase your day-to-day business, the location is obvious. If you want to show how a product is made or packaged, or how it’s unboxed, you can film anywhere – so long as you have good light and the necessary materials. Speaking of which…
- Gather your materials: Do you need props or accessories to show how your products work?
- Book models: Are hand or full-body models required to demonstrate your goods or how they get made/packaged/shipped out? If so, do you know where to get them? If not, do you know who to work with? (Pssst … soona can help!)
- Shoot video: This is where the true magic happens, of course. If you don’t have a videographer on staff, you can always hire one. Or, if your aesthetic involves a lot of cute, close-up, home-video-style filming, you can get away with having anyone take your video.
- Edit: Remember when we said filming was where the magic happened? Well, we forgot about editing, which is where the really really magical things take place. Although you can’t edit your way out of bad filming, even the best videography requires touch ups, light adjustments, color balancing, and so forth. Make sure you’ve got a competent staff member to help you do this.
And again, if creating a BTS video isn’t your thing, that’s okay! We’re here to help.
How Can soona Help with Videos of BTS?
Are you interested in capturing more BTS videos to show your audience what happens behind the scenes at your company? Good news: you can now get a behind-the-scenes video as an add-on to your photo and video shoots through soona.
We will take your beautiful content and transform it into a sneak peek of how the magic happens, so your customers will feel even closer to you. Get ready to see more sales, cultivate more loyalty, and grow your business.
Want to learn more? Get in touch with soona today!
Backstage passes. A tour of a shop. The “making of” segment that follows the most recent episode of your favorite show.
What do they all have in common? Everyone loves to see what happens behind the scenes. And although we often associate these sneak peeks with movie stars or huge corporations, small businesses can leverage them just as well as big ones.
If you haven’t yet wrapped behind-the-scenes video – also called BTS video – into your marketing strategy, it’s never too late to start. Along with other top marketing trends, videos of BTS are an excellent way to bring customers to your social media profiles, encourage them to check out your website, and convince them to spend time getting to know your brand.
Not sure where to start? That’s okay, we’re here to help. Let’s take a look at the what’s, why’s, and how's today.\
What is a BTS Video?
So what exactly is a BTS video? No, we’re not talking about the Korean boy band. (Although, maybe get more of that in your life too?)
Rather, behind-the-scenes videos are meant to show what occurs on the other side of the curtain. How do you do what you do when there aren’t any photo shoots going down? What goes into your product and process? How do your goods help people and the planet? Who at your company uses them?
Together, such content gives your prospects and customers an inside look at who you are, breaking past that glossy finish.
{{studio-ad="/external-components"}}
Why BTS?
All right, so now the question becomes … why? Why should you give your audience access to the less-curated parts of your process? How does this help you win business and grow?
It comes down to that old equation of know-like-trust. Any consumer is well aware of how much gussying up goes into the average product listing or social media post. The lighting, the filters, and the ignoring-the-hard-parts-of-life-and-only-showing-the-best approach can create a highlight-reel aesthetic that some customers don’t trust.
Thing is, customers have to know you before they like you, and like you before they trust you. And they have to feel all three before they’re willing to purchase from you. Behind-the-scenes video helps you humanize yourself and your business, which makes it easier for consumers to feel close to you.
Instead, you can get playful with product marketing using BTS shots. They show you as fun, good to your workers, conscientious about the creation of your product, and willing to share the ups and downs of your biz. Overall, it’s a great way to round out your more finished marketing content.
Videos of BTS: Types to Consider
There exist a number of BTS video types to consider. These include:
Product Creation
How do you make your goods? By hand? On an assembly line? Using the world’s biggest juicer? Humans are curious. If you give people a look, they’ll stick around longer.
Packaging
How do you package your products? How did you design your packaging? What can a customer look forward to when they get your goods in the mail?
Product Styling
What props do you use when showcasing your offerings? Can you give your audience any tutorials on how they might do the same, either with your products or for their own?
Using Your Products
How do you like to use your products? Is there a specific technique, like applying a liquid blush? Where in your routine do you use the product? What unknown tips and tricks might your audience benefit from?
Workplace Culture
What’s it like where you work? Do you have summer Fridays? Are you a coffee or a tea office? Is it a one-woman shop or a team of young professionals breaking through corporate America? This lets your customers find common ground with you, which helps them know, like, and trust.
Employee Highlights
Who works at your company? What do they love? Who do they admire? Why are they there? This, along with any of the above video types, helps you connect with your customers better than any staged photo or video – though of course, those have their uses too.
How to Create Behind-The-Scenes Videos
If you’re looking to start capturing BTS videos going at your business, then it helps to know how to do it. When filming any type of short-form video for social media channels, make sure you understand best practices for mobile as well as desktop, but for these purposes, we’ll consider them together.
The main approach to creating good behind-the-scenes videos is as follows:
- Decide what your messaging is: Do you want to make the customer feel good about working with your company or buying your product? Are you trying to forge a friendly relationship? Is your goal to answer FAQs in an engaging rather than boring manner? Knowing your message will help you determine what to film.
- Choose your filming location: If your goal is to showcase your day-to-day business, the location is obvious. If you want to show how a product is made or packaged, or how it’s unboxed, you can film anywhere – so long as you have good light and the necessary materials. Speaking of which…
- Gather your materials: Do you need props or accessories to show how your products work?
- Book models: Are hand or full-body models required to demonstrate your goods or how they get made/packaged/shipped out? If so, do you know where to get them? If not, do you know who to work with? (Pssst … soona can help!)
- Shoot video: This is where the true magic happens, of course. If you don’t have a videographer on staff, you can always hire one. Or, if your aesthetic involves a lot of cute, close-up, home-video-style filming, you can get away with having anyone take your video.
- Edit: Remember when we said filming was where the magic happened? Well, we forgot about editing, which is where the really really magical things take place. Although you can’t edit your way out of bad filming, even the best videography requires touch ups, light adjustments, color balancing, and so forth. Make sure you’ve got a competent staff member to help you do this.
And again, if creating a BTS video isn’t your thing, that’s okay! We’re here to help.
How Can soona Help with Videos of BTS?
Are you interested in capturing more BTS videos to show your audience what happens behind the scenes at your company? Good news: you can now get a behind-the-scenes video as an add-on to your photo and video shoots through soona.
We will take your beautiful content and transform it into a sneak peek of how the magic happens, so your customers will feel even closer to you. Get ready to see more sales, cultivate more loyalty, and grow your business.
Want to learn more? Get in touch with soona today!
