So you’re ready to start selling on Amazon, but you don’t know where to start? We’re here to help! 

There are several steps to take when creating an Amazon listing. First and foremost, making sure you have high-quality product photography is one of the most important steps.

However, that’s only the first step. The secret to ranking better on Amazon? You must follow the Amazon image requirements. This will ensure your image is accepted by the platform. 

Ready to learn more? Follow this guide to ensure you’re adhering to Amazon product image requirements and choosing the right shots to represent your listing.

a comprehensive guide to Amazon product image requirements 

When capturing product photos for your Amazon listing, your primary photo, otherwise known as your main image or hero image, should have a clean, pure white background. Then, your supplemental product images can have white backdrops, colored backdrops, and lifestyle images.

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Amazon creative spec requirements for images

High-quality images help customers compare products and understand what they’re purchasing. Multiple product images and videos allow customers to view items from different angles and can persuade a customer to purchase.  Images should show the product by itself, in use, various angles, and different features. 

Here are a few more things to keep in mind with your product photos:

• Every Amazon product detail page requires at least one product image.
• Amazon recommends having at least six images and one product video.
• Images should be recognizable, well-lit, in-focus, clear, and informative.
• Product images should have a white background.
• Products should fill at least 85% of the image space. The only exception is if you’re selling a digital file, book, DVD, or CD. If that’s the case, you shouldn’t use any white space.
• Provide as many images as possible. Many product categories allow for the inclusion of swatch images and lifestyle images.
• Backgrounds are simple and clean so no confusing additional objects or elements distract from the product.
• Photos should also meet technical file requirements and image requirements.

Amazon technical specifications for images

• The Amazon image size must not exceed 10 MB.
• Amazon photos will only be accepted in four file types: TIFF, JPEG, GIF, and PNG.  The recommended file type is JPEG.
• For best results, your images should have minimal to zero compression. If using a TIFF file, you can’t use any compression.
• While editing, you can use layers. Make sure they’re merged before saving the final file because photos with layers won’t be accepted.
• Listing images should be 1,600 pixels or larger on the longest side. The minimum size requirement enables the zoom function on the website. Zoom functionality has proven to enhance sales. 
• Image files must not exceed 10,000 pixels on the longest side. 
• The widest image aspect ratio allowed is 5:1.
• Color should be RGB or CMYK. Pure white is RGB color values 255, 255, 255.
• Products should fill at least 85% of the image. The only exception is if you’re selling a digital file, book, DVD, or CD. If that’s the case, you shouldn’t use any white space.
• The photo resolution should be a minimum of 72 dpi.

While these are the minimum requirements, there are some ways to maximize the quality of your photos by using the recommended specs. For example, the most common image ratio is 1:1 which is a square image. You’ll find that most photos on the site are a 1:1 ratio. These photos also usually have dimensions of 2,000 x 2,000 pixels. 

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Amazon photo naming conventions

Once you have your photos, the next step is to upload them to your listing. Amazon has a naming convention you should use for all photos. There are three main elements of the naming convention: the product identifier, the variant code, and the file extension.

 Below are some examples of each to help you with naming your files.

1. Product identifier codes 

You should use the identifier without any spaces or dashes in your naming convention. Examples of product identifiers are:

• ASIN - the Amazon Standard Identification Number which is assigned uniquely to all products on the Amazon platform
• EAN - the European Article Number which is a retail barcode in Europe
• ISBN-13 - the International Standard book number that is assigned to books when published
• JAN - the Japanese Article Number which is a retail barcode in Japan
• UPC - the Universal Product Code which you must apply for outside of the Amazon platform

2. Variant codes

If you’re submitting more than one image, you can name each variant using a 4 character code such as MAIN for the primary photo. Other variations of this include:

• Angle shots labeled FRNT, BACK, RGHT, LEFT, BOTT, or TOPP
• Book interior photos labeled IN01, IN02, and so on
• Piece shots labeled PT01, PT02, and so on

3. File extension 

The extension name of the file type such as JPEG or TIFF. Amazon recommends using the JPEG format as the appropriate file extension. This will look like .jpg or .jpeg at the end of your photos’ file names. 

Video requirements for Amazon listings

Amazon recommends adding at least one video to your Amazon listing page. When creating videos for your Amazon product listings, it’s important to adhere to certain requirements. By including high-quality video that enhances your listing, you can set your product apart from your competitors. 

Here are some key things to keep in mind when you’re creating your video for Amazon: 

• For optimal quality, aim for a video dimension of at least 1920x1080 pixels with a 16:9 aspect ratio.
• Your image frame rate should be at least 15 FPS.
• Audio quality should be at least 128 kbps or 44 khz.
• The video file size shouldn’t exceed 500 MB.
• The recommended video codes are H.264, MPEG-2, or MPEG-4, while the preferred audio codecs are MP3 or AAC.
• The ideal video duration is 15 seconds, though you can have a video up to 3 minutes long.
• Shorter videos tend to perform better and to showcase product features.
• Avoid any call-to-action (CTA) prompts.

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Tapping into Amazon A+ Content

The content on your Amazon product page should serve as a valuable tool in selling your product. Insert Amazon A+ Content, which gives potential customers more ways to interact with your content. 

It’s important to note that Amazon A+ Content is only available to brand owners and professional sellers who have already been approved through the Amazon Brand Registry (ABR) program in Seller Central.

Amazon A+ Content offers a range of multimedia content to help you tell your brand and product story in a more engaging way. With options such as HD videos, high-resolution photography, and custom comparison charts of other products, sellers can use rich text, images, and video to enhance the product descriptions of their Amazon Standard Identification Number (ASIN).

Amazon infographics are a key piece of Amazon A+ Content. are a key piece of Amazon A+ Content. These graphics highlight the most important features of your product and communicate its value to customers. 

The best part? Product infographics meet Amazon’s search algorithm requirements. The result is more visibility for your products, increased trust in your brand, and an improved online shopping experience for your customers. According to Amazon, using A+ content can boost product sales by an average of 3–10%. 

Put your best foot forward when it comes to Amazon A+ Content and your visuals. Use this guide to create A+ Content modules in the correct sizes:

• Feature 1 Module - 4 images (line) - 220 X 220 pixels each
• Feature 2 Module - 3 images (line) - 300 X 300 pixels each
• Feature 3 Module - 4 Images (grid) - 135 X 135 pixels each
• Header 4 Module - 1 image (left) - 300 X 300 pixels
• Header 5 Module - 1 image (right) - 300 X 300 pixels
• Header 6 Module - 1 image - 970 X 300 pixels
• Header Image Module - 1 image - 970 X 600 pixels
• Single Image and Sidebar - 2 images - Main (300 x 400 pixels), Sidebar (350 X 175 pixels)
• Four Image Highlights - 4 images - 300 X 300 pixels
• Single Image and Spec Details - 1 image - 300 X 300 pixels
• Single Image and Highlights - 1 image - 300 X 300 pixels
• Image and Light Text Overlay - 1 image - 970 X 300 pixels

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How to optimize product search terms

Search terms are the keywords that allow you to create readable and engaging content for a product page. These terms also help Amazon index all keywords relevant to the product. Shoppers don’t actually see these keywords, but rather they’re included on the backend of the product listing. This helps enhance the discoverability of your products by putting you higher up on the search results page.

• Only include generic words.
• You can skip hyphens, colons and so forth.
• Don’t repeat words within the Search Terms field.
• Use singular or plural, no need for both.
• You can use all lowercase letters.
• Include abbreviations, alternate names, spelling variations, and phrases.

Final takeaways for your Amazon listings

When optimizing your product listing for maximum visibility on Amazon, it’s crucial to make your listing stand out! Here are some final tips to keep in mind as you create your listing: 

• Use both images + video: While your main image is important, Amazon suggests uploading one main image plus at least five additional images and one product video to your Amazon listing. This significantly helps boost your chances of attracting customers. 
• Prioritize high-quality photos: when selecting your photos, make sure to follow both creative and technical specs that we outlined above to ensure you are following best practices. Photos are often the primary factor in influencing purchasing decisions, so make sure your images are high-resolution and visually appealing.
• Incorporate lifestyle images: consider including lifestyle photos that demonstrate how your product can be used so customers can understand how your product fits in their lives. Lifestyle images can provide a better understanding of your product’s value and benefits as well as help customers visualize themselves using it.

By following these tips, you can create outstanding product listings that capture your customers’ attention and boost your success on Amazon. If you need a little help deciding which photos are best for your Amazon product listing, try integrating with our new Listing Insights, the first visual optimization tool to measure the performance of your Amazon creative. Once you connect your Amazon storefront, you’ll be able to analyze and measure your creative through our soona score. Then, unlock targeted creative recommendations to improve your product listings performance.

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Amazon image requirements FAQS

Can I upload images to Amazon in PDF format?

No, you can’t upload images to Amazon in PDF format for your product listings. The acceptable file formats for images on Amazon are limited to TIFF, JPEG, GIF, and PNG format.

Can Amazon images include graphics or text?

Yes, Amazon images can include graphics or text for secondary images.

How should I name my Amazon product photo?

1. Use the product identifier, like a ASIN or UPC.
2. Include a variant code.
3. Save with the appropriate file extension. JPEG is recommended. 

What is the best image ratio for Amazon product photos?

The best image ratio for Amazon product photos is 1:1 (a square image). These photos also usually have dimensions of 2,000 x 2,000 pixels. 

How many extra images can I upload to Amazon?

Amazon allows a seller to add as many as nine extra product images and one video.