holiday content strategies from brands that crush it

Black Friday and Cyber Monday look different this year? Get our expert guidance from creative strategy to maximizing production savings.

Fast turnaround 🔥

Get content in hours or days, Not weeks.

3x more content for 50% less 💰

Scale up your content, slash the budget!

Creative engineered to convert 📈

soona content increases sales by 30%

Loved by 20K+ brands

Your Holiday 2025 Strategy Hub

The BFCM Playbook for generating 20% more sales for 30% less production costs.

ecommerce

How to Deploy User-Generated Content (UGC) for Maximum Holiday Marketing Impact

Sep 15, 2025

ecommerce

4 Winning Content Strategy Bets for Holiday 2025 BFCM Success

Sep 8, 2025

ecommerce

Get everything you need for Black Friday & Cyber Monday

Sep 4, 2025

ecommerce

The Holiday Content Timeline: What to Create Now to Win Black Friday and Cyber Monday

Jul 30, 2025

ecommerce

3 Brands Who Nailed Their Holiday Content (And What You Can Learn From Them)

Jul 22, 2025

ecommerce

Your Black Friday Content Checklist: What You Need to Start Creating in July

Jul 9, 2025

a professional photo of makeup powder in a pile

bfcm content strategy

The hottest holiday tips delivered weekly
(by Santa, maybe?)

Our weekly emails will help you capture real content opportunities as they emerge

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Platform specific tips

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Strategies for maximizing budget

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Beating your competition with insights

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Trends from all the top brands

Packs designed for Holiday

Built to get everything you need for all the places you sell.

amazon

photo & video

$999

Amazon A+ premium pack

6 photos + 4 pre-designed infographics + 30 second video edit with text and music + full body model

photo & video

$989

photo & video full body model pack

this prepaid shoot combines both photo and video assets and includes a full body model to interact with your product!

walmart

photo & video

$971

Walmart ecomm + video pack

1 main product image on white + 5 additional images + 1 pre-designed infographic + 1 :30 product video

amazon

photo & video

$999

Amazon A+ premium pack

6 photos + 4 pre-designed infographics + 30 second video edit with text and music + full body model

photo & video

$989

photo & video full body model pack

this prepaid shoot combines both photo and video assets and includes a full body model to interact with your product!

walmart

photo & video

$971

Walmart ecomm + video pack

1 main product image on white + 5 additional images + 1 pre-designed infographic + 1 :30 product video

video

$893

YouTube Shorts Video Pack

Create high performing video ads for YouTube!

video

$893

video ads pack

1 edited video up to :15 seconds + 1 full body model + text & graphics + music + additional crops

amazon

video

$882

Amazon product overview video pack

30 second video (5 clips) with text and music + 1 full body model for up to 1 products

VIEW ALL PACKS

Inspiration for every SKU and season.

Browse a mix of holiday content from top brands—styled for social, marketplaces, emails, and more.

studio

ugc

studio

ugc

studio

ugc

studio

We're built different

With soona, you save time and stay on budget without sacrificing quality.

Compare the process	Traditional content shoots
Book models & stylists	Coordinate all yourself or pay an expensive agency	Book hourly royalty-free models & stylists with a click
Shoot attendance	Travel or don’t attend & get stuck with assets that aren’t on-brand	Give live feedback & love your results
Scale systems	More content = months of additional wait time	Get updated content on demand
Investment	Average all-in cost is $5k-$10k	Get assets for 30% less than traditional shoots.
Edit turnaround	2-6 weeks	24-72 hours
Platform	Complex file management over email & no tools for optimization	Create, manage and optimize in 1 seamless platform, fuel growth with AI
AI	No AI tools or enhancements	Visual analytics, AI generated backgrounds, and AI editing tools.
Visual Performance	No clear content performance data for Amazon or Shopify	Insights and automations to improve sales by as much as 56%
Location	Scout locations & rent expensive spaces	Access soona’s network of studios, lifestyle spaces & props
Licensing & usage	Negotiation, fees & limited time usage (unless you pay more)	Own the license in perpetuity!

“soona takes the guesswork out of any photo or video shoot. The guidance, processes, turnaround time and cost-savings is a no-brainer! It’s made my whole content-creating life so much easier."