4 Winning Content Strategy Bets for Holiday 2025 BFCM Success
Holiday season is approaching fast, and your inbox is probably flooded with vendor emails about Black Friday Cyber Monday (BFCM) strategies. Instead of adding to the noise, we're taking a different approach: What if we placed just ONE strategic bet on each major platform?
The result? Less confusion, more clarity, and actionable strategies you can implement immediately.
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Google Ads: The Super Crop Revolution
Our Bet: Embrace the "Super Crop" trend by eliminating white space and cropping extremely close to your products.
The biggest shift happening in Google Ads right now moves away from traditional spacious product photography. Instead of showing your entire product surrounded by white space, crop in tight to showcase intricate details, textures, and features.
Why This Works: Super cropped images create visual disruption in the monotonous banner landscape of Google Ads. This jarring closeness captures consumer attention and breaks through the visual malaise that plagues most ad spaces.
Implementation Tip: Focus on your product's most compelling feature—whether it's fabric texture, unique design elements, or functional details—and make that the hero of your ad creative.
Meta: Reviews as Your Secret Weapon
Our Bet: Transform authentic customer reviews into your primary ad format.
While hundreds of ad formats will flood Meta during BFCM, we're doubling down on reviews-as-ads. Consumer sentiment is at an all-time low, with people more skeptical about spending than ever before. Their appetite for value-driven purchases has never been higher.
Why This Works: User-generated content (UGC) featuring real customer reviews cuts through promotional noise. When consumers see genuine feedback from real buyers, it builds the trust necessary to convert skeptical browsers into confident buyers.
Implementation Tip: Collect video testimonials and written reviews that specifically mention value, quality, and gift-worthiness. These elements directly address current consumer concerns.
Amazon: Video Everywhere Strategy
Our Bet: Add video content to every possible touchpoint on your Amazon listings.
This might sound repetitive, but video integration is the single biggest differentiator we see across our 2,500+ Amazon clients compared to last year's performance.
Why This Works: Video content improves three critical metrics simultaneously:
- Search visibility: Amazon's algorithm favors listings with rich media
- Add-to-cart conversion: Video demonstrates product value more effectively than static images
- Purchase rate: Moving visuals reduce uncertainty and buyer hesitation
Implementation Tip: Create short, focused videos showing your product in use, highlighting key features, and demonstrating scale or size. Even simple videos outperform static-only listings.
Organic Social: Behind-the-Scenes Authenticity
Our Bet: Shift from polished content to personal, behind-the-scenes, and low-fi (LoFi) content.
Internal social media teams driving authentic, unpolished content are significantly outperforming their competitors in engagement metrics. The trend toward authenticity is accelerating as consumers crave genuine connections with brands.
Why This Works: While this strategy offers the least immediate ROI impact of our four bets, it builds lasting brand equity throughout the entire holiday season. Authentic content creates emotional connections that transcend single transactions.
Implementation Tip: Show your team preparing for the holidays, packing orders, or the real workspace where your products come to life. Raw, unfiltered moments resonate more than perfectly staged photography.
The Bottom Line: Less Noise, More Results
Instead of trying to execute dozens of strategies across every platform, focus your energy on these four high-impact bets. Each one addresses current consumer behavior trends while leveraging platform-specific opportunities.
The brands that succeed this holiday season won't be those with the most strategies—they'll be the ones that execute fewer strategies exceptionally well.
Ready to Implement These Strategies?
Holiday success requires more than strategy—it demands execution. Whether you need super-cropped product photography for Google Ads, authentic video content for Amazon, or behind-the-scenes social media content, the right creative partner can make all the difference.
Focus on what you do best: running your business. Let specialists handle the creative execution that brings these strategies to life.
Want to chat with one of our experts about getting all of your content done for BFCM?
4 Winning Content Strategy Bets for Holiday 2025 BFCM Success
Holiday season is approaching fast, and your inbox is probably flooded with vendor emails about Black Friday Cyber Monday (BFCM) strategies. Instead of adding to the noise, we're taking a different approach: What if we placed just ONE strategic bet on each major platform?
The result? Less confusion, more clarity, and actionable strategies you can implement immediately.
Google Ads: The Super Crop Revolution
Our Bet: Embrace the "Super Crop" trend by eliminating white space and cropping extremely close to your products.
The biggest shift happening in Google Ads right now moves away from traditional spacious product photography. Instead of showing your entire product surrounded by white space, crop in tight to showcase intricate details, textures, and features.
Why This Works: Super cropped images create visual disruption in the monotonous banner landscape of Google Ads. This jarring closeness captures consumer attention and breaks through the visual malaise that plagues most ad spaces.
Implementation Tip: Focus on your product's most compelling feature—whether it's fabric texture, unique design elements, or functional details—and make that the hero of your ad creative.
Meta: Reviews as Your Secret Weapon
Our Bet: Transform authentic customer reviews into your primary ad format.
While hundreds of ad formats will flood Meta during BFCM, we're doubling down on reviews-as-ads. Consumer sentiment is at an all-time low, with people more skeptical about spending than ever before. Their appetite for value-driven purchases has never been higher.
Why This Works: User-generated content (UGC) featuring real customer reviews cuts through promotional noise. When consumers see genuine feedback from real buyers, it builds the trust necessary to convert skeptical browsers into confident buyers.
Implementation Tip: Collect video testimonials and written reviews that specifically mention value, quality, and gift-worthiness. These elements directly address current consumer concerns.
Amazon: Video Everywhere Strategy
Our Bet: Add video content to every possible touchpoint on your Amazon listings.
This might sound repetitive, but video integration is the single biggest differentiator we see across our 2,500+ Amazon clients compared to last year's performance.
Why This Works: Video content improves three critical metrics simultaneously:
- Search visibility: Amazon's algorithm favors listings with rich media
- Add-to-cart conversion: Video demonstrates product value more effectively than static images
- Purchase rate: Moving visuals reduce uncertainty and buyer hesitation
Implementation Tip: Create short, focused videos showing your product in use, highlighting key features, and demonstrating scale or size. Even simple videos outperform static-only listings.
Organic Social: Behind-the-Scenes Authenticity
Our Bet: Shift from polished content to personal, behind-the-scenes, and low-fi (LoFi) content.
Internal social media teams driving authentic, unpolished content are significantly outperforming their competitors in engagement metrics. The trend toward authenticity is accelerating as consumers crave genuine connections with brands.
Why This Works: While this strategy offers the least immediate ROI impact of our four bets, it builds lasting brand equity throughout the entire holiday season. Authentic content creates emotional connections that transcend single transactions.
Implementation Tip: Show your team preparing for the holidays, packing orders, or the real workspace where your products come to life. Raw, unfiltered moments resonate more than perfectly staged photography.
The Bottom Line: Less Noise, More Results
Instead of trying to execute dozens of strategies across every platform, focus your energy on these four high-impact bets. Each one addresses current consumer behavior trends while leveraging platform-specific opportunities.
The brands that succeed this holiday season won't be those with the most strategies—they'll be the ones that execute fewer strategies exceptionally well.
Ready to Implement These Strategies?
Holiday success requires more than strategy—it demands execution. Whether you need super-cropped product photography for Google Ads, authentic video content for Amazon, or behind-the-scenes social media content, the right creative partner can make all the difference.
Focus on what you do best: running your business. Let specialists handle the creative execution that brings these strategies to life.
Want to chat with one of our experts about getting all of your content done for BFCM?
