Let me be one of the first to wish you a Happy New Year. Nearly everyone I spoke to in 2025 had the same thing to say about the year: That was a tough one. So while I am glad to see it in the rear view mirror, it was an important rebuilding year here at soona. We needed to rethink what we do and why we do it. And the answer is always the same: To make your business and content better.
That is why I want to be the first to tell you on behalf of soona about some really cool things that are coming in 2026 for our product.
- Full integration of UGC into our main soona platform: No more going to both Trend and soona to get all your content needs. All the UGC features of Trend will officially be coming to the soona platform for one content creation location.
- Huge improvements to UGC campaign creation and creator communication: With the transition of Trend features into soona, we knew it wasn’t enough to just “move everything.” We need to make everything better too. We can’t wait to show you in the coming weeks what that means for you.
- Better pro services profiles: We have spent a huge chunk of 2025 meeting with our pro service providers to update and upgrade their images, but behind the scenes, we have also been working hard to improve their profiles so you can see more pictures and more information about all our service providers who make your content come to life.
And what about AI?
Our attitude for 2026 remains the same as it was back in 2023 when we released our AI ethics. We will continue to bring you utility features that make your workflow better without sacrificing the things that humans do best. Think things like our already popular bulk resize and crop features that are some of the most popular in AI studio. While we aren’t ready to talk about them yet, we look forward to sharing more AI features that assist your process collaboratively.
More than anything, we just can’t wait to create with you this year. If you haven’t already booked a 2026 strategy call, now is a great time to do so. We are here and ready to help.
Happy New Year,
Liz
Let me be one of the first to wish you a Happy New Year. Nearly everyone I spoke to in 2025 had the same thing to say about the year: That was a tough one. So while I am glad to see it in the rear view mirror, it was an important rebuilding year here at soona. We needed to rethink what we do and why we do it. And the answer is always the same: To make your business and content better.
That is why I want to be the first to tell you on behalf of soona about some really cool things that are coming in 2026 for our product.
- Full integration of UGC into our main soona platform: No more going to both Trend and soona to get all your content needs. All the UGC features of Trend will officially be coming to the soona platform for one content creation location.
- Huge improvements to UGC campaign creation and creator communication: With the transition of Trend features into soona, we knew it wasn’t enough to just “move everything.” We need to make everything better too. We can’t wait to show you in the coming weeks what that means for you.
- Better pro services profiles: We have spent a huge chunk of 2025 meeting with our pro service providers to update and upgrade their images, but behind the scenes, we have also been working hard to improve their profiles so you can see more pictures and more information about all our service providers who make your content come to life.
And what about AI?
Our attitude for 2026 remains the same as it was back in 2023 when we released our AI ethics. We will continue to bring you utility features that make your workflow better without sacrificing the things that humans do best. Think things like our already popular bulk resize and crop features that are some of the most popular in AI studio. While we aren’t ready to talk about them yet, we look forward to sharing more AI features that assist your process collaboratively.
More than anything, we just can’t wait to create with you this year. If you haven’t already booked a 2026 strategy call, now is a great time to do so. We are here and ready to help.
Happy New Year,
Liz
