Trend is now soona UGC: A new era of UGC brings all your most essential content into one powerful platform
When we acquired Trend in 2023, we had one high conviction vision: Brands needed a central place to create all the content that powers the current point of purchase and marketing funnel in ecommerce. We also knew that we wanted to bring this vision to life with intention and after fully understanding the role that UGC played with the modern brand.
Today, that vision finally comes to life as Trend.io becomes soona UGC.
With this launch, we have taken all the things that brands loved about Trend and combined that with meaningful changes to improve the overall experience.
Here’s what’s changing:
- Clearer Campaign Management: From hiring to rates to due dates, we have changed the experience to show clearer scorecards on what the brands need and what creators will be expected to deliver.
- Simpler Creator Tiers and Ratings: Instead of Levels, we have introduced creator tiers that reflect the experience level of the creators in general, as well as on the soona UGC platform. This hybrid approach ensures brands understand the value of moving up and down tiers.
- Most Competitive Pricing on the Market: Our new model won’t require credit package purchases any longer. Buy a single video starting at $89 per video.
Here’s what is staying the same:
- Our commitment to Unlimited Usage Rights - always. The same worldwide, perpetual usage rights we guaranteed on Trend will apply here.
- Thousands of highly vetted creators with the most diverse age backgrounds in the industry. Our robust vetting process that only approves roughly 35% of applications from creators.
- And a commitment to being the most complete platform for ecommerce content. For the first time ever, brands have a single place to complete their PDP, UGC and marketing funnel content they need to support their brand.
If you want a live demo or to see how your budget can work with Trend - please book a time with our team to get a demo of soona UGC.
The Beta launch begins April 30. Brands using Trend will continue to have access to their campaigns and content through the end of 2026. Conversion of brands to the new soona UGC will happen throughout 2026.
“Trend.io was a visionary platform that helped shape one of the fastest growing marketing spaces in the last 5 years. Our acquisition of the platform was essential to building out the next generation of UGC content,”
said Liz Giorgi, Cofounder and CEO of soona.
“Seeing our vision for Trend expand into soona UGC over the last few years has been an honor and I know brands will absolutely love this new experience. This is not an ending - it is the beginning of something extraordinary for our customers,”
said Zach Moosbrugger, Cofounder of Trend and Head of Product Design at soona.
Read all our UGC FAQs here.
Trend is now soona UGC: A new era of UGC brings all your most essential content into one powerful platform
When we acquired Trend in 2023, we had one high conviction vision: Brands needed a central place to create all the content that powers the current point of purchase and marketing funnel in ecommerce. We also knew that we wanted to bring this vision to life with intention and after fully understanding the role that UGC played with the modern brand.
Today, that vision finally comes to life as Trend.io becomes soona UGC.
With this launch, we have taken all the things that brands loved about Trend and combined that with meaningful changes to improve the overall experience.
Here’s what’s changing:
- Clearer Campaign Management: From hiring to rates to due dates, we have changed the experience to show clearer scorecards on what the brands need and what creators will be expected to deliver.
- Simpler Creator Tiers and Ratings: Instead of Levels, we have introduced creator tiers that reflect the experience level of the creators in general, as well as on the soona UGC platform. This hybrid approach ensures brands understand the value of moving up and down tiers.
- Most Competitive Pricing on the Market: Our new model won’t require credit package purchases any longer. Buy a single video starting at $89 per video.
Here’s what is staying the same:
- Our commitment to Unlimited Usage Rights - always. The same worldwide, perpetual usage rights we guaranteed on Trend will apply here.
- Thousands of highly vetted creators with the most diverse age backgrounds in the industry. Our robust vetting process that only approves roughly 35% of applications from creators.
- And a commitment to being the most complete platform for ecommerce content. For the first time ever, brands have a single place to complete their PDP, UGC and marketing funnel content they need to support their brand.
If you want a live demo or to see how your budget can work with Trend - please book a time with our team to get a demo of soona UGC.
The Beta launch begins April 30. Brands using Trend will continue to have access to their campaigns and content through the end of 2026. Conversion of brands to the new soona UGC will happen throughout 2026.
“Trend.io was a visionary platform that helped shape one of the fastest growing marketing spaces in the last 5 years. Our acquisition of the platform was essential to building out the next generation of UGC content,”
said Liz Giorgi, Cofounder and CEO of soona.
“Seeing our vision for Trend expand into soona UGC over the last few years has been an honor and I know brands will absolutely love this new experience. This is not an ending - it is the beginning of something extraordinary for our customers,”
said Zach Moosbrugger, Cofounder of Trend and Head of Product Design at soona.
Read all our UGC FAQs here.
