5 Tips for Nailing Your BFCM Funnel Strategy
Join Alexa from FERMAT to learn 5 key experimentation levers you can start testing today, so you can find a winning buyer journeys that will break through the noise of BFCM.
What's happening
Tune in to learn 5 key experimentation levers you can start testing today, so you can find a winning buyer journeys that will break through the noise of BFCM.
Panelists
Alexa Kilroy
Director of Marketing at FERMAT
You'll learn
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Why using "Hub & Spoke" funnel method -- self-contained shopping journeys for each buyer experience -- is the key to unlocking true scale on paid advertising channels.
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How to conduct early offer testing for BFCM, so you can provide customers with their optimal discounts while maintaining your desired sales margins.
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5 funnel experiments to start running today, so you can find your winners before the BFCM sales period starts.
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