here’s our 4 steps to completing a successful content audit:
💯 set goals 💯
why do you want to do an audit? what are you hoping to get out of it? the answers to those questions can be as simple as you want to understand what types of content works with your target audience and identify gaps or adjustments that need to be addressed. whatever your answer is: it’s important to know that going into your audit so you stay focused on what lens you’re looking at your content through and what your next steps will be.
🔍 look for what is and isn’t working 🔍
once you’ve set your goals it’s time to take a long deep bath in your data. look at everything. look at how ads performed. which emails had the best click-through-rate. which Instagram posts has the highest engagement? what content was related to your best converting button your website? after you identify those pieces you can then begin to look at any content trends. maybe there was one photo or video that worked best across all your platforms. or maybe there’s a style of content you felt converted the most on your website. look for any and all common threads and write those down as the direction for any content needs you discover.