In this month’s episode Liz sits with Jens Nicolaysen of Shinesty, a DTC company that specializes in humor themed apparel. After trying to figure out ultimately what the company’s mission could become, the team behind the brand landed on one key: to force the world to take itself less seriously. Listen in on how Jen and his cofounder used marketing, visuals, and comedy to make one of the most out there and successful garment brands to date.