meet the founders
Elizabeth Giorgi, ceo & Hayley Anderson, cco
soona was founded by a Liz Giorgi and Hayley Anderson. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content. they are driven to provide meaningful jobs in their studio stores while advancing their mission of making quality content accessible to brands of all sizes. together they created the Candor Clause. an open source legal disclosure to help close the gender gap in VC. the two met and worked together at Liz’s first company. Mighteor is an innovative production company that pioneered the creation of internet-based production strategy for video.
meet the team
Callum Bethune, cto
Callum is as curious as a cat. aaaand that’s what makes him a perfect CTO. he lives by the philosophy “break things to see how they work”. Cal grew up programming calculators. creating photoshop art. and finding hidden powder stashes in the Bozeman Bridgers. in his free time you’ll hear him bending sounds on a modular synth or trying to find the best Wagyu steak in town.
Erica Thompson, director of creative
with a background in live action video. product photography. stop motion and design: Erica uses her experience and passion to bring soona’s story and vision to life. she love movies about space. she’s addicted to Altoids. and she’s currently training for the Classic Tetris World Tournament.
Brianna Littlepage, director of marketing
Brianna is a sharp marketer with a unique set of skills. she blends an understanding of brand marketing and insights + data driven digital marketing solutions. she has spent years working in start-ups and loves to tackle big ideas with big impact. you can find her in the mountains. near water. or off in search of a good adventure.
Renata Naumann, finance and analytics manager
Renata is a numbers person with a passion for data. and explaining the financials without making you fall asleep (which we obvi love). she’s worked for companies big and small like SMBC. MM La Fleur. and Etsy. Renata is originally from Brazil and after living in the Big Apple for 17 years: is looking forward to chilling by the Colorado mountains.
Laura Oxler, customer success manager
Laura is a creative producer slash strategist. using both sides of her brain to solve problems slash drive creativity for her clients. she brings levity to everything she touches and loves helping a client’s dream come to life. dog lover: canines and hot dogs alike. still waiting on that Hogwarts letter tho.
Nathan Vanderlaan, senior full stack developer
Nathan was formally trained as an architect and now translates his passion for beautifully designed physical spaces into creating cutting edge digital ones. He is a new dad who looks forward to teaching his daughter about the finer things in life: downhill skiing and Dairy Queen. Not originally from Minnesota, he jumped in with two skates and can now frequently be found passing the biscuit around the barn in his adult ice hockey league.
Aubrie Ward, associate creative director
product photography and stop motions are Aubrie’s bread + butter. she uses her background in journalism to help clients tell their stories through imagery. when she’s not at the studio: you’ll find her writing for food and travel publications—or sampling all the flavors at her local ice cream shop.
Lauren Schneck, studio manager – minneapolis
Lauren discovered a love for the visual arts wayyy back in junior high. and sealed the deal with video when she made her first documentary on Wisconsin karaoke regulars. she started her professional career working in LA on non-scripted television production with networks like MTV. ABC. Oxygen. TLC. and Animal Planet. now based in Minneapolis, she loves creating content for small businesses + everyday folks. you can find Lauren eating all the pizza with her fam.
Megan Elvrum, studio manager – denver
Megan is a Kondo-ing QUEEN! her love of everything organization helps the Denver studio run smoothly. with a background in photography: she thrives in creative environments with an amazing team! outside of the studio you can find her on the ‘gram or running a 5K (and ‘gramming it).
Andrés Perez, studio pro – minneapolis
Andrés Pérez is a Mexican-American artist exploring identity and culture through photography and music. Andrés is passionate about capturing modern photography for people and brands.
Leigh Germy, studio pro – denver
Leigh comes to us by way of Atlanta and the craft beer industry. she is a seasoned creative, specializing in portraiture and making anybody feel at ease. even doggos. she likes long walks on the beach. Amazon Prime. and a good dram of whisky.
Hogan McDonald, full stack developer
Hogan has always been a creative problem solver. he had the most well organized lego set around as a kid. as an adult, he enjoys discovering new music. building useless apps. and running his own screen printing business. you can usually find him cruising around Minneapolis on his All City bike.
DK Tong, studio creative – minneapolis
DK’s passion has always been to capture people’s style and personality using photography. he’s inspired by color. fashion. and by all the food in the world (that he hasn’t tried yet!). you can usually find him baking an absurd amount of sweets in the kitchen.
James Tucker, full stack developer
whether it was with Legos. paint. or a camera: James has always loved making things. it goes without saying that building soona’s technology is a dream gig for him. in his free time you can find James making screeching noises with his violin. hiking. or spending time with his wife.
Rukia Sheikh-Mohamed, full stack developer
Rukia is a problem-solver who loves making people’s life easier through tech + empower them in the process. during her free time she enjoys spending time with her baby boy, traveling the world, creating fun DIYs, and speaking about tech.
Kaitlin McMullen, communications assistant
meet soona’s professional hype girl. who is obsessed with capturing aesthetics through the art of film. photo. and writing. when she’s not in the soona studio you can find her adventuring about national parks or in Canada 🌟
Cruz Arias, executive assistant
When soona needs a hand, you can count on Cruz to help! He’s always ready to support soona in any creative and entrepreneurial ways. When he’s not at soona, Cruz loves sipping on kombucha, being out in nature, and immersing in the world of fashion.
Samantha Roback, studio creative – minneapolis
Samantha uses the skills developed through her study of film and theater each day in the studio. she also displays an avid passion for stop-motion. checklists. and any snack that includes sugar. Samantha brings her bountiful energy to the Minneapolis studio with a voice so loud… she doesn’t need a boom mic.
Leah Clemons, studio creative – minneapolis
Leah’s creative roots were planted in the suburbs of Atlanta,Georgia where she studied photography. sculpture. and film theory. she’s a maker of the imaginary. explorer of the mundane and influenced by the works of Studio Ghibli. Laika. and great cinematography. you can find her unwinding with a cup of tea and watching a movie with her cat Midnight.
Livvy List, studio assistant – denver
Livvy has had a passion for all things creative. specifically fashion photography. styling. and directing. she dreams to one day shoot the cover of Vogue. she has eaten 2 homestyle eggo waffles every day since she was in 5th grade. you will find her somewhere on a boat in the middle of the ocean listening to her favorite artist Tash Sultana.
Isabel Fajardo, studio creative – minneapolis
Isabel is crazy about accessible photography and loves that soona feels the same way. when Isabel isn’t photographing movement and dance artists: she can be found traveling the world with her 35mm film camera or disappearing into the woods of the Boundary Waters.