how does soona work?
Plan a shoot in minutes - not days
Share your goals & plan your shoot in just a few steps. Select & pay for models & upgrades at this time.
Join your shoot & approve selects in real-time
Attend the live shoot from the platform. Collaborate with your photographer & give approvals in real time.
Order assets & get edits in 24 hours
Purchase what you love for $39 per photo + editing and $93 per video clip. Get free editing & assets in 24 hours with the Standard plan.
Optimize & improve performance
Measure listing performance over time, get actionable recommendations & instantly generate brand-ready imagery using AI.
frequently asked questions about soona
what's included
this pre-built photo shoot includes 6 photos that encapsulate all the angles of your product and 1 360 spin video clip to show off the details. perfect for starting or building a gallery of all your ecomm imagery needs.
what is non-furniture assembly?
non-furniture assembly is the service we require when your non-furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
who steams my items?
Our in-studio crew will steam and prepare your items for your shoot.
can I have the hair + makeup artist style on camera?
If you would like to have the hair + makeup artist style a person on camera - please email hey@soona.co. Our team will assist in your booking process and source an artist that is comfortable being on camera to perform the tasks.
Note: an additional full body model fee will be required on top of the hair + makeup fee.
when do you steam my items?
Our crew will ensure your items are steamed before your shoot begins. They will also continue to steam your items during the shoot as needed.
how do I know I need a stylist?
stylists are essential for shoots with complex shot lists and stylized inspiration images. the photographer focuses on capturing high-quality images. the stylist artfully sets up scenes and adjusts your product and props to achieve your vision.
soona requires styling for the following shoot types:
- 5+ items styled in a single shot
- swatches to highlight texture or color
- food or ingredients styled with your product
- pinned and adjusted clothing and accessories
- bedroom scenes + other decorated lifestyle setups
- to recreate the style of a shot you saw somewhere else
still not sure? email us at hey@soona.co with your vision or inspiration images and we’ll make a recommendation. after you book and we review your goals: we may require styling if we believe it’s essential to reaching your content goals.
can I use ghost mannequins for a video?
Ghost mannequins are a photo-based technique and are not available with our current video offering. However, we can stitch together several photos into a GIF or stop motion for a video-like effect.
is there a maximum amount of time you spend assembling + disassembling?
there is no maximum hours for this service. since we charge per hour, we can accommodate any amount of assembly needs for your shoot.
what are the mannequin measurements?
who shops for my groceries?
soona stylist shoppers will hand-select your items and drop them off at our studio before your shoot.
what's included?
stay seasonally relevant and make your socials pop with this sweet Valentine’s Day pack. it includes 3 photos. a GIF. a hand model. and festive props!
is styling included with furniture assembly?
an additional styling service is required to have your product styled in a lifestyle scene or with props during your shoot.
can a stylist source special props or groceries for my shoot?
soona offers FREE props in-studio for your shoots that you can view here. Not seeing the props you want? Ship us your own!
If you're looking for fresh food, beverages or ingredients for your shoot, our stylists can source the items at local stores with our grocery shopping service for $149 + cost of goods.
what is furniture assembly?
furniture assembly is the service we require when your furniture product ships in multiple pieces and needs to be put together to a complete stage so it's shoot ready.
can press on nails get wet?
Press on manicures can withstand small amounts of water, oil, creams or other wet products before the adhesive starts to loosen. If your shoot will require the nails to have excessive exposure to water, creams, or oils, we recommend booking a custom manicure.
what is a soona stylist?
a soona stylist brings your vision to life by serving as an extra pair of skilled hands and creative eyes during your shoot. they efficiently execute your shot list as quickly as possible resulting in eye-grabbing imagery that truly allows your product to shine and meets your brand goals.
what items can you steam?
We can steam mid to large size wrinkle prone items. We commonly steam:
- Apparel
- Bed sheets
- Duvets
- Pillow cases
- Curtains
- Table cloths
- Fabric swatches
what if an item is out of stock or out of season?
When an item is not available, our stylist will text you to offer a substitution or skip the item. You must opt-in to texting to receive stylists’ texts. You can check item availability at major grocery stores we frequently shop at: Whole Foods, Sprouts Farmers Market, Natural Grocers, Kroger, Safeway, Trader Joes, Target Grocery, H-E-B.
is hair + makeup included with a full body model?
soona models arrive with natural hair + little to no makeup. All hair + makeup is done by the models at home before they arrive.
If you wish to have the model’s hair or makeup styled professionally - you must book the hair + makeup service in addition to the full body model.
how do I share assembly instructions?
Please share your product assembly instructions via email to hey@soona.co or ship them with your product and include an estimated amount of time to assemble AND disassemble in your email or instructions.
are there other pets besides cats and dogs available?
On occasion we have other pet types beyond cats and dogs available. The other pet types available can vary. We recommend using filters during model selection to find our “other” pet types.
are there plus size ghost mannequins available?
plus size mannequins are available at select studios. please send us a note at hey@soona.co for more info.
what non-furniture products do you assemble?
non-furniture products are smaller products that may require materials such as:
- tape
- glue
- scissors
- paint & brushes
- needles & thread
- staples
- push pins
- hooks
- wires
- command strips
- nails & hammer
- yarns & strings
- dyes & fabric coloring
non-furniture includes:
- hanging pieces & wall decor (picture frames + wall art)
- tech devices
- arts and crafts
- inflatable products (paddle boards)
- tents
- toys
what type of video performs best in ecommerce?
Our video menu is based on the top-performing videos on ecommerce platforms. Explore this page to determine what is best for your product and audience.
Check out our most popular video: the how-to demo. This video is perfect for your product listing and social channels! Another ecommerce favorite is our 360-spin video.
how can I book a stop motion video?
We have 1 stop motion pack that is available to book here. We have 3 other off menu custom stop motion options that you can view on our stop motion page.
Email us at hey@soona.co to let us know which one you'd like to book and we'll take care of the rest!
What types of ad content can soona create?
soona can create a diverse range of visual ad content, including but not limited to:
- Product photography
- Videos
- Lifestyle photography
- Social media ads
- Banner ads
- Display ads
- Emails
- Text and SMS campaigns
What are soona ad content creative services?
soona’s professional ad content creative services offer a comprehensive suite of solutions to help businesses create high-quality, engaging advertisements. These services include professional photography, videography, styling, and editing, tailored to produce compelling ad content for various platforms including social media, websites, email, and more.
What is ad design?
Ad design is the process of creating and arranging the visual elements of an advertisement. This involves layout, typography, color schemes, and imagery to ensure the ad is visually appealing and effectively communicates the intended message to the audience.
What is ad creative?
Ad creative refers to the visual and textual elements used in advertising to convey a message and attract the target audience's attention. This includes graphics, videos, images, copy, and other multimedia components designed to promote a product, service, or brand effectively.
how does editing work?
Start by filling out this form to let us know your editing needs. A crew member will confirm editing scope + cost. After that, receive your edits in 24-48 hours!
how do we choose/select background music for my video?
We license our background music through Artlist.io. Please browse this platform and let us know the song or soundtrack title and artist once you have made your selection.
Can we request a revision after receiving the content/edits? Will it incur an additional charge?
soona offers re-edits for all your edited content. You can submit a re-edit request by selecting the photo you’d like us to re-edit, click the “request re-edit” button and then write in the text box what you would like us to re-edit. The additional charge depends on the revisions you wish to create. Here’s more information about our premium photo edits.
When will we receive the edits?
We aim to deliver edited content within 24 hours upon receiving your photo or video order. This timeframe can vary. For infographics, the expected delivery time is within 48 hours.
how does model selection work?
Sign in, browse, and book with models from any city directly at book.soona.co/directory. Or, after your booking is made, you'll go through model selection which will surface the active models in the city your booking is assigned to. Filters are available for basic traits such as shoe size, skin tone, gender, age and more.
You'll use portfolio photos and model details to determine your top 2-3 model preferences. Then you'll describe any extra model details such as shaving, nail, and wardrobe needs. If you decide to send wardrobe, your chosen model's sizes will be surfaced.
From there, soona does the rest! We will communicate and coordinate with the model. You get to focus on shipping your product, building your shotlist, or any other prep.
what if I want the model to wear something other than the standard wardrobe?
Foot models will arrive with the standard wardrobe options and can feature any combination of those items: from bare legs + feet to long pants + shoes. Any additional wardrobe options (bottoms, socks, shoes, sandals, jewelry, etc.) should be sent to the studio with your product.
FAQs
you've got questions.
we've got the answers.
not seeing your question above? please email us at hey@soona.co and we will respond within 24 hours!
