soona + paddle north

elevating the aesthetic. quickly. 🚣

 

Paddle North is a ultralight paddle boards, kayaks, utility docks, paddle gear + apparel company.

check out how soona solved their photoshoot headache.

 

PROBLEM:

Paddle North was struggling with the lead times associated with getting great product photography.

the team is small, agile and needs to get content quickly to post to their multiple sales and social media platforms.

 

TASK & SOLUTION:

being able to bring the product in to soona and participate in the shoot to get exactly what they want is extremely important to Paddle North. 

soona is Paddle North’s go-to content partner. the team can come in and shoot, then get edited content in 24 hours.

 

SOONA IMPACT:

soona’s partnership with Paddle North has eliminated the headache of long lead times. they can now get creative with the crew and get exactly what they want.

the content shot at soona has helped Paddle North elevate their professionalism across all channels.

“soona is always welcoming and open to coming up with creative solutions to fit our needs. we’re a small, agile group and we need to be able to get content quickly.”

– MATT FRAKES, OWNER PADDLE NORTH

soona