Mighteor Founder Launches New Same-Day Photo and Video Startup

The professional studios will open in Minneapolis and Denver in Spring 2019 using Artificial Intelligence to deliver content at an affordable price point


Minneapolis, Minn. - January 14, 2019 - Local entrepreneur Elizabeth Giorgi has announced the launch of her second video and photography business, soona, a technology startup that provides brands with same-day professional video and photo content.

The new technology startup will make professional photography and videography affordable through retail locations staffed by professional creators. Content created in the studio will be delivered same day thanks to artificial intelligence. They hope to provide high-quality marketing content for small and large businesses alike out of their storefronts.

“Audiences have a voracious appetite for content. Be it on Instagram, Facebook or YouTube - the brands with great content win attention,” Giorgi said. “Any brand that hopes to compete today has to serve up beautiful content. soona aims to help them feed those eyeballs.”

The new business venture was founded by the leadership team at Mighteor, one of the world’s first internet video production companies. Mighteor Founder Giorgi and Mighteor’s Creative Director, Hayley Anderson, sought to solve a simple production problem: help the clients they had to turn away due to timeline and price.

Together, Anderson and Giorgi are co-founding soona to solve one of the most in-demand content challenges for modern marketers.

“soona represents the first true competitive alternative to stock content,” Anderson said. “Brands can have an idea in the morning, visit a soona retail studio before lunch and post their media to their social feeds by the afternoon.”

The first two soona locations will open in Minneapolis and Denver in Spring 2019. The Minneapolis location is housed in the previous space occupied by Parc Boutique in Northeast Minneapolis at 320 E Hennepin. The Denver location will launch at 1235 S Broadway.

Marketing and advertising dollars have been shifting online since the introduction of social platforms, but in 2018, ad dollars spent online finally exceeded marketing dollars spent on traditional distribution channels. In the next three years, content marketing will be a $412 billion a year industry, according to a recent BusinessWire Report.

Mighteor was founded in 2013 in Minneapolis, Minnesota by Giorgi. It has since grown to two locations, one in Minneapolis and one in Denver. Giorgi was named a 2018 Tory Burch Foundation Fellow. Mighteor has created award-winning content for clients such as Facebook, TCF Bank, the NFL and many others.

Users who want to be the first to experience soona retail locations should join the waiting list at soona.co