how NOELLE Cosmetics sold out their site with soona

by | Jun 25, 2021

NOELLE Cosmetics wasn’t 100% sure what they needed when they came to soona. Jerhonda Pace – the founder and CEO of NOELLE Cosmetics – started her business by mixing ingredients in her kitchen to use for herself and her daughter. and it officially became a brand in 2020. mid-pandemic. 

for the first shoot: she came with few expectations and little creative direction. where to start? she just knew she needed stellar product photos.

that’s where the soona crew stepped in. we took a look at their site + social media. the crew was able to come up with a creative plan and a few photo styles to try and get their content creation started.  one of the things the crew recommended? hiring a model from the soona model marketplace! 

spoiler alert: that model has become the face of NOELLE Cosmetics.

NOELLE Cosmetics used their soona content to completely revamp their site and brand themselves on social. and shortly after: they totally sold out.

“soona is an amazing company. I actually discovered what I liked, and how I wanted my brand to unfold by using soona! I came into my first photoshoot not knowing what I wanted, and they gave my brand it’s footprint. it was incredible, soona branded NOELLE Cosmetics!”

– Jerhonda Pace, founder of NOELLE Cosmetics

find out more about how affordability + accessibility + collaboration changed the game for NOELLE Cosmetics in the full case study.

 

ready to start your success story?

feel smarter already?

you'll find more of what you loved in this article in your inbox

soona