June 24, 2021
NOELLE Cosmetics wasn’t 100% sure what they needed when they came to soona. Jerhonda Pace - the founder and CEO of NOELLE Cosmetics - started her business by mixing ingredients in her kitchen to use for herself and her daughter. and it officially became a brand in 2020. mid-pandemic.
for the first shoot: she came with few expectations and little creative direction. where to start? she just knew she needed stellar product photos.
that’s where the soona crew stepped in. we took a look at their site + social media. the crew was able to come up with a creative plan and a few photo styles to try and get their content creation started. one of the things the crew recommended? hiring a model from the soona model marketplace!
✨ spoiler alert: that model has become the face of NOELLE Cosmetics.
NOELLE Cosmetics used their soona content to completely revamp their site and brand themselves on social. and shortly after: they totally sold out.
find out more about how affordability + accessibility + collaboration changed the game for NOELLE Cosmetics in the full case study.
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