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how JWLgang used soona to unlock new growth opportunities

July 11, 2021

the jewelry industry is fast-moving and everchanging. JWLgang - a jewelry manufacturer + online store - knows this well.

JWLgang was looking for a way to scale their content without sacrificing quality. because their inventory is large and always changing with trends: it’s important that they have a way to create consistent + elevated content quickly.

so they came to soona.

a few months and a few shoots later: JWLgang and soona had come together to define what elevated + repeatable + on-brand content looks like for them. and even better - JWLgang was able to get enough content to start testing what really performs best for them.

their shoots featured models & what seemed like such a simple test - trying two different models for the same pieces and running them at the same time - gave them unmatched insight. JWLgang saw about a 23% click rate increase from this test alone.

“we have our in-house graphic designer and photographer but with the amount of orders we are receiving, they were not able to produce pictures of new products in a timely manner. due to the fact that jewelry trends constantly change, we needed to outsource to find a company that can take care of this issue for us.”- Aiden Lee: Founder + CEO of JWLgang

find out more about how quality + accessibility + consistency created new growth opportunities for JWLgang in the full case study.

ready to start your success story?

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how JWLgang used soona to unlock new growth opportunities

posted:

July 11, 2021

the jewelry industry is fast-moving and everchanging. JWLgang - a jewelry manufacturer + online store - knows this well.

JWLgang was looking for a way to scale their content without sacrificing quality. because their inventory is large and always changing with trends: it’s important that they have a way to create consistent + elevated content quickly.

so they came to soona.

a few months and a few shoots later: JWLgang and soona had come together to define what elevated + repeatable + on-brand content looks like for them. and even better - JWLgang was able to get enough content to start testing what really performs best for them.

their shoots featured models & what seemed like such a simple test - trying two different models for the same pieces and running them at the same time - gave them unmatched insight. JWLgang saw about a 23% click rate increase from this test alone.

“we have our in-house graphic designer and photographer but with the amount of orders we are receiving, they were not able to produce pictures of new products in a timely manner. due to the fact that jewelry trends constantly change, we needed to outsource to find a company that can take care of this issue for us.”- Aiden Lee: Founder + CEO of JWLgang

find out more about how quality + accessibility + consistency created new growth opportunities for JWLgang in the full case study.

ready to start your success story?