why you should add nature to your content

why you should add nature to your content

I’ve really been feeling the gorgeous weather recently. I find every excuse to go outside—to hear the birds + smell the fresh air + feel the sun. and I know I’m not alone.  humans we were made to spend time outside. the vitamin D + endorphins + increased oxygen we get...
give understated content a punch of power

give understated content a punch of power

i’ll bet you can name at least three brands that are totally unsubtle. i’m talking about the businesses that knock you over with a constant slew of generic content / the companies that hurl 20%-, 30%-, 50%-off deals at customers in daily emails / the brands that seem...
soona’s role in closing the gender gap

soona’s role in closing the gender gap

awards season is upon us. like in the last few years: we’re seeing a renewed surge of conversation around the gender inequality problem in Hollywood. here are the facts:  women comprised 16% of directors working on the top 100 grossing films in 2020. In 2019: 12%. In...
use every celebration for content creation

use every celebration for content creation

since the dawn of time: human beings have been making up ways to mark it. I’d like to think our current system works pretty well (apart from the occasional complaint about weekends being too short). monday: the day it all begins. friday: the day it all ends. saturdays...
how to combat creative fatigue

how to combat creative fatigue

whether you call it burnout or block – creative fatigue happens even to the artsiest among us. when you work too much or grind too hard: you reach a threshold where the winning combo of inspiration and hustle just doesn’t deliver. if you’re feeling this right...
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