why soona is creating the best job in the world for creatives

why soona is creating the best job in the world for creatives

the mission statement at soona is “quality content for all.” it’s a straightforward idea for us: make professional photo and video affordable and accessible to every brand.  but there’s another personal mission statement for myself and my cofounder Hayley Anderson...
The do’s and don’t’s of hiring a diverse team

The do’s and don’t’s of hiring a diverse team

81% of our team at soona is made up of diverse talent. in other words: white men are the minority. in just over two years: we’ve opened three locations + built a Shopify app + hired 50+ people. we achieved 400% growth in 2020, and we’re super proud of it. in my...
how much are quality images really worth?

how much are quality images really worth?

we live in a visual world. today’s customers make ⅔ of their purchase decisions based on product photos. you read that right—when it comes to sales, product images are more important than product titles. descriptions. or even reviews. and that’s because photos are...
why now is the best time to get a new headshot

why now is the best time to get a new headshot

I remember getting my first headshot like it was yesterday. I was working in my first newsroom job + I was summoned away to a weird little room where a man with a mustache asked me to stand in an awkward position with my shoulders pulled way back. I was wearing a...
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